Content Marketing Institute
OCTOBER 10, 2023
Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.
ProBlogger
OCTOBER 11, 2023
The post 7 Steps to Proofreading Like a Pro appeared first on ProBlogger. This is a guest contribution by Charles Cuninghame, website copywriter. I’m sure we can all agree that proofreading is the least fun part of blogging. But while it may be tedious, it’s well worth the effort. Typos are not only embarrassing, they can also cost you money. In a widely reported study, British entrepreneur Charles Duncombe found a single spelling mistake can cut your online sales in half!
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Jane Friedman
OCTOBER 11, 2023
Image by Goran Horvat from Pixabay Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Plottr. Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers.
Copyhackers
OCTOBER 12, 2023
Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others […] The post The ‘Ship It’ Manifesto: How to get your content assets out of Marketing Purgatory appeared first on Copywriting for startups and marketers.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
OCTOBER 11, 2023
Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.
Nick Ursborne
OCTOBER 13, 2023
Back as a child, you were probably an amazing writer. All those wonderful stories swirling around in your head. Maybe you wrote some of them down. All that imagination… the adventures… the excitement. And who was the hero of these stories? You, of course! Your energy, bravery and wisdom were at the center of everything you wrote. You were at the center of your universe!
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
OCTOBER 12, 2023
Today’s guest post is by writing coach, workshop instructor, and author C. S. Lakin ( @cslakin ). The characters we create in our fictional stories do not exist in a vacuum. We writers, aware of this, create places as stage sets or backdrops for the plot. But all too often these settings are ordinary and boring. Sad but true, setting in fiction is mostly ignored.
Buffer
OCTOBER 11, 2023
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).
Melanie Saxton
OCTOBER 13, 2023
As a historical fiction book editor, I was honored to work on Book Two of The Last Caddy Series. As a historical fiction golf editor, I enjoy collaborating with authors on novels in country club settings or golf tours. One recent project was a delight — The Pepperford Cup (The Last Caddy Series Book Two) by David Irwin. What a fun book by a two-time author!
Kayleigh Moore
OCTOBER 10, 2023
It's finally time for me to share what I've been working on for a very long time: The Writing Lab. This is the new home for my writing resources, templates, video trainings, and more. Here's what you'll find. Writing Video Lessons Wanted to come to one of my live writing trainings in the past, but couldn't make it? You can now purchase access to those recorded sessions and watch whenever it's convenient.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
OCTOBER 10, 2023
Photo by Roman Trifonov on Unsplash Today’s post is by author and book coach Janet S Fox. The best way to deepen and enrich our characters is to develop them from long before they enter the story we’re writing. Every character (really, every human being) struggles with one or more wounding experiences that create life-long emotional responses. These backstory wounds result in the lies our characters tell themselves, or what Lisa Cron in Story Genius refers to as “misbeliefs.
Content Marketing Institute
OCTOBER 13, 2023
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
Melanie Saxton
OCTOBER 12, 2023
Do you need a book editor? If so, contact me , and let’s discuss your manuscript. If you need a book editor, this article is an excellent place to start! Why Do You Need A Book Editor, And What Does Book Editing Entail? When you ask a book editor to “edit” your book, he or she will want to know the genre (fiction such as sci-fi, mystery, romance, etc. or nonfiction such as an autobiography, true crime, historical account, etc.
Grammarly
OCTOBER 11, 2023
Is it based o n a true story or based off of a true story? You’ve probably heard people use both and may have seen them used interchangeably at the beginning of movies inspired by real-life events. So is it based on or based off? Based on is the correct choice between the two in writing , though the phrase based off of could also be used in conversation and informal communication.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
OCTOBER 11, 2023
Image by Goran Horvat from Pixabay Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Plottr. Ditch the index cards and unleash your storytelling with Plottr – the #1 rated book outlining and story management software for writers.
Content Marketing Institute
OCTOBER 10, 2023
Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.
Freelance Union
OCTOBER 13, 2023
IR-2023-183, Sept. 29, 2023 WASHINGTON — The Internal Revenue Service today reminded taxpayers about the upcoming tax filing extension deadline. To avoid a possible late filing penalty, those who requested an extension to file their 2022 tax return should file their Form 1040 on or before Monday, Oct. 16. Disaster-area taxpayers in most of California and in parts of Alabama and Georgia also have until Oct. 16, 2023, to file various federal individual and business tax returns a
Grammarly
OCTOBER 13, 2023
In the professional world, familiar phrases can be useful. After all, they help you communicate your needs and wants in a way that’s widely accepted and understood. And the ubiquitous phrase “I look forward to hearing from you” can be a useful shorthand at the end of an email. But, as with all shorthand, you sometimes run the risk of coming off as insincere if you use it, as anyone who’s ever received a “ just checking in ” email can certainly attest.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Blogging From Paradise
OCTOBER 9, 2023
Right now, whatever you are doing with your blogging campaign… it is blogging work.
Publishing Trends
OCTOBER 10, 2023
The 2023 Riyadh International Book Fair wrapped up its 10-day run on October 9, after more than a million visitors had flocked to browse and buy books from the 1,800 publishers from 32 countries that exhibited. While not as well known as Sharjah Book Fair, which begins on Nov. 1, and with few English language publishers present, RIBF has grown substantially in the last two years.
Content Marketing Institute
OCTOBER 12, 2023
Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.
Grammarly
OCTOBER 9, 2023
When it comes to the English language, there are many things that can spark debate about what’s correct and what isn’t. The word irregardless is one of those confusing , contested terms. When it comes to regardless versus irregardless , which is correct? To settle this debate, we’ll dig into the word irregardless , including whether or not it’s a real word and what it means.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
CopyBlogger
OCTOBER 12, 2023
You’ve probably already heard that some of the benefits of content marketing include generating brand awareness and driving more conversions. Continue Reading The post The Benefits Of Content Marketing: How It’s An Unfair Advantage appeared first on Copyblogger.
The Creative Penn
OCTOBER 13, 2023
How can you let your creative dark horse run? What is the Shadow — and why explore your Shadow side? This episode features excerpted chapters from the audiobook of Writing the Shadow: Turn Your Inner Darkness Into Words , written and narrated by Joanna Penn, available on Kickstarter until 25 October 2023: www.TheCreativePenn.com/shadowbook (link will redirect if you're reading/listening in the future.
Freelance Union
OCTOBER 11, 2023
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. When you get emergency care or are treated by an out-of-network provider at an in-network hospital or ambulatory surgical center, you are protected from balance billing. In these cases, you shouldn’t be charged more than your plan’s in-network copayments, coinsurance, and/or deductible.
Grammarly
OCTOBER 10, 2023
Coming up with research paper topics is the first step in writing most papers. While it may seem easy compared to the actual writing, choosing the right research paper topic is nonetheless one of the most important steps. Your topic determines the entire writing process: your core arguments, which sources you use, the structure of your outline, and ultimately how well the paper is received.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Express Writers
OCTOBER 10, 2023
Did you know that the top three Google search results earn 68.7% of all clicks ? This is why it is so crucial to continually deliver fresh, optimized content that will earn you those top results. To get these results, you need writers who understand the principles of search engine optimization (SEO), including how to write for a searcher’s intent. Unfortunately, not all writers have this expertise.
The Creative Penn
OCTOBER 12, 2023
How can you overcome fear of judgment and write the books that matter to you — and might help other people? How do you learn to share more of your personal story? Rachael Herron interviews Joanna Penn on the How Do You Write Podcast for the launch of Writing the Shadow: Turn Your Inner Darkness Into Words. You can watch the video discussion below, or you can listen here or wherever you usually get your podcasts.
BKA Content
OCTOBER 13, 2023
Mobile SEO Checklist To Help Improve Your Rankings According to studies, smartphones are the go-to shopping avenue for 76% of Americans , and the trend shows no signs of slowing. As a result, companies must develop their search engine optimization with an eye for mobile platforms. Fortunately, our mobile SEO checklist can help you get started. A Comprehensive Mobile SEO Checklist For best results, your checklist must encompass web design and development.
Grammarly
OCTOBER 12, 2023
Is is one of those words you might not think about much. After all, it’s such a short word, and it’s in so many of the sentences you say and write. Because it’s so common, it can be easy to overlook. But what is is really? Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What part of speech is is ? Is is a verb.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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