This Email Subject Line Generated a 60.1% Open Rate
Kayleigh Moore
JULY 14, 2022
The subject line of my latest newsletter was strategic; I wanted to prove a point. It read: ‘Did you write this?’ And guess what? It generated a 60.1% open rate: my highest in the last 12 months. More than 3,350 people opened the email. The point: Curiosity is an incredibly powerful tool writers can use to spark action in the reader. We all know about clickbait headlines.
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