Content Marketing Institute

OCTOBER 9, 2018

A decade ago, nobody mentioned vertical content. Then again, back then smartphones were something new. Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Before getting too far into the topic, vertical content is content that can be easily read on a rectangular, elongated device such as a smartphone or tablet.

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Jeff Goins

OCTOBER 8, 2018

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Moz

OCTOBER 11, 2018

Posted by DiTomaso Showing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

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ThemeIsle

OCTOBER 9, 2018

In this article, we’ll answer the question of “what is email marketing?” and share some tips & tricks to help you add this powerful marketing tactic to your arsenal. What is email marketing? A basic definition Simply put, email marketing refers to the act of reaching out to consumers through email. Now, the beauty of email. The post What Is Email Marketing?

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? The most common answer? “No.”. If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t. Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Click To Tweet.

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ProBlogger

OCTOBER 8, 2018

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. How One Blogger is Using Online Events to Build Engagement and Make a Difference. We continue our Blogger Breakthroughs series with a story from Trixi Symonds, whose Coloured Buttons blog teaches kids how to sew. She also created Sew a Softie Day.

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Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal. “To be successful, we need to remove what’s in our way of doing the great things,” Joe says.

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ProBlogger

OCTOBER 10, 2018

The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger. Today’s post is by ProBlogger writing expert Ali Luke. Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”.

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Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Just how loud will this sonic boom be?

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Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. Ten years ago, when CMI founder Joe Pulizzi cowrote Get Content Get Customers , content marketing was a novel concept for many traditional marketers. That it’s a common practice now shows how much marketers have adjusted their thinking. 90% of top-performing #B2B #content marketers put audience’s in

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication