Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. In fact, it has been obsolete for a long time. Bold statement? Yes, but when you look at the facts, it’s obvious. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. Modern buyers are too unpredictable.

Sales 110

Sales Marketing Concept Digital Marketing 110

Jeff Goins

JANUARY 13, 2019

It’s one thing to call yourself a writer; it’s quite another to actually write. So what separates the pros from the amateurs? Is it God-given talent? Natural skill? Or something else? Of course, we all have gifts that we’ve been given. This is grace, the fact that we have things we are good at — and don’t deserve them. But what we do with those gifts is what separates the outliers from the rest of the pack.

Writing 100

Writing Writer IT 100

ThemeIsle

JANUARY 15, 2019

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny. ? For beginners; you can check our article what is email marketing? to find out how to get started. The post 7 Best Free Email Marketing Services Compared appeared first on ThemeIsle Blog.

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Marketing Banking Blog Blogging 67

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Moz

JANUARY 17, 2019

Posted by willcritchlow Testing for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.

SEO 59

SEO Engineering Audience Keywords 59

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. @Livestream @NYMag survey Click To Tweet. Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve.

Landing Page 107

Landing Page Editorial Team Editorial Brand Awareness 107

ThemeIsle

JANUARY 17, 2019

On the hunt for the cheapest email marketing software to run your campaigns without needing to take out a second mortgage? The price tag on AWeber, ConvertKit, or ActiveCampaign too high? In this post, we’re going to introduce six of the most affordable email marketing software options you can find. We’ll explore what makes each. The post Cheap Email Marketing Services: 6 Great Budget Tools Compared appeared first on ThemeIsle Blog.

Marketing 52

Marketing Blog Blogging Post 52

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1.

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Promotion Content Social Media Manufacturing 57

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Neither Quora nor Reddit suffers fools and spammers lightly – these online communities have their own written and unwritten rules of etiquette and marketers attempting to game the

Content Marketing 105

Content Marketing Marketing Content Long Form Content 105

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. And you likely know the value of connecting with your sales and/or customer service teams to get frontline insight into what your brand’s prospects and customers want to know.

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Content Marketing Recruitment Marketing Content 97

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

JANUARY 16, 2019

So many good ideas get published on this blog in a year that it’s nearly impossible for one person to absorb them all. Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When it came time to offer up our latest batch of ideas to steal, I found it hard to pick just one from each. But I made myself do it. I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between.

Content 92

Content Editorial Contractor Persuasion 92

Moz

JANUARY 16, 2019

Posted by TheMozTeam Google is all about serving up results based on your precise location , which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this not feasible, it’s also a headache — and the kind of nightmare that keeps your accounting team up at night.

Retail 49

Retail Keywords Management SEO 49