Content Marketing Institute
SEPTEMBER 3, 2020
Aristotle was right. Quality is not an act, but a habit. Over 20 content marketing experts echo that thinking with their advice on what you should be doing to create quality work. (Hint: There isn’t a one-and-done idea in the bunch.) Continue reading → The post 8 Habits You Should Have for Quality Content Marketing appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 2, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how to do it well. But there’s good news.
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Moz
AUGUST 30, 2020
Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags : things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles?
ThemeIsle
SEPTEMBER 3, 2020
If you want to demonstrate credibility and appear more legitimate to customers, a business email address will be easy to remember, and presents an opportunity to promote your brand through all your communications. We’ll walk you through four easy methods to set up a business email address. The post How to Create a Business Email Address With a Custom Domain (4 Methods) appeared first on Themeisle Blog.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
SEPTEMBER 2, 2020
How the heck are we ever going to get organized around content? It seems overwhelming. The answer? Be strategic using a combination of these four operating models. Continue reading → The post Think Strategically About Your Content Model appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 1, 2020
As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was d
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ThemeIsle
SEPTEMBER 1, 2020
Keyword research is an important part of any SEO strategy, but not everyone has the budget to start off with a paid keyword research tool, as most premium tools can be pretty pricey. To help, we’ve collected nine tools that all help you find keywords for free. The post 9 Best Free Keyword Research Tools for SEO on a Budget appeared first on ThemeIsle Blog.
Content Marketing Institute
SEPTEMBER 1, 2020
If your content is all or heavily text based, you’re missing an opportunity to attract audiences, make them stay, and remember your content. You need to think visually too. Check out CMI’s top five articles on visual content. Continue reading → The post 5 Tips From CMI’s Most Popular Visual Content Articles appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 2, 2020
Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line.
Moz
AUGUST 31, 2020
Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
SEPTEMBER 3, 2020
The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 61 of the ProBlogger podcast. Last week I talked about building a community around your blog , and how it can benefit you as much as it can your readers. Well, this week I’m going to give you seven practical tips and strategies on how you can go about building that community.
Content Marketing Institute
AUGUST 31, 2020
Over 500 million Instagram users post Stories every single day. But how can brands stand out in the crowd? Here are nine design-focused, lesser-known font hacks to help. Continue reading → The post 9 Little-Known Font How-Tos for Instagram Stories appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 4, 2020
According to Investopedia , a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity.
Moz
SEPTEMBER 1, 2020
Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR , the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships with writers who loved your content.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
SEPTEMBER 4, 2020
This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading → The post Should Your Brand Enter Controversial Conversations? [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
SEPTEMBER 3, 2020
According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion.
Neil Patel
SEPTEMBER 4, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple and secure for both parties.
Neil Patel
SEPTEMBER 1, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
AUGUST 31, 2020
The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely. . Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and your employees need to work remotely, you need a VPN as well.
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