AIIP

NOVEMBER 19, 2024

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

Blog 83

Blog Blogging Post 83

BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

IT 105

IT Insurance Consulting Agency 105

Make a Living Writing

NOVEMBER 17, 2024

Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. If you’re a newbie, you’ll find plenty of useful suggestions here, too. I’ve given the list a major update, since things do keep changing in the freelance world.

Writing 89

Writing Freelance Social Media Writer 89

David Meerman Scott

NOVEMBER 21, 2024

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

Website 76

Website Marketing Social Media Brand 76

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 95

Brand Keywords Consulting Social Media 95

Nick Ursborne

NOVEMBER 18, 2024

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

Copywriter 185

Copywriter Copywriting Content Writer Writer 185

Freelance Magic

NOVEMBER 19, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

Audience 120

Audience IT 120

Jane Friedman

NOVEMBER 20, 2024

Photo by Cup of Couple Today’s post is by author Jennie Liu. As writers, the happiness and relief are huge when we type THE END to our manuscripts. With each novel I’ve written, this has certainly been the case for me, but with my fourth manuscript, the sensation was slightly diminished because I knew by then what still lay ahead: writing the author’s note.

Writing 95

Writing Writer Copy Communication 95

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.

Content 87

Content Keywords Collaboration Writer 87

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Freelance Magic

NOVEMBER 18, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Content Marketing Institute

NOVEMBER 19, 2024

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

Marketing 108

Marketing Content Blog Blogging 108

Grammarly

NOVEMBER 21, 2024

You get only one chance to make a first impression, and the opening of your cover letter is your opportunity to make it count. Hiring managers often decide within the first few sentences if they’re interested in learning more, so a strong opening can make all the difference. Mastering how to start a cover letter could be the key to standing out and landing your next role.

Electronics 99

Electronics Sales Management Communication 99

Ahrefs

NOVEMBER 21, 2024

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead.

Marketing 88

Marketing 88

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Freelance Union

NOVEMBER 21, 2024

What creative ideas, projects, or initiatives are you hatching right now? Why do I ask? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt, you’re in good company (ask me how I know!

Projects 83

Projects Creativity Freelance Script 83

Content Marketing Institute

NOVEMBER 22, 2024

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Social Media 98

Social Media Media Marketing IT 98

Grammarly

NOVEMBER 22, 2024

In a world where AI-driven tools are revolutionizing communication, the basics of effective business writing remain vital for lasting impact. Building more effective business communication skills can improve team relationships, boost productivity , and increase your workforce’s confidence and job satisfaction. In this post, we introduce nine essential characteristics of good business writing and explore how you can apply them to your writing process.

Proofreader 90

Proofreader Writing Construction Communication 90

Ahrefs

NOVEMBER 21, 2024

To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder.

SEO 87

SEO 87

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jasper

NOVEMBER 22, 2024

Let’s dive into the how and why of image background removal.

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85

Blogging From Paradise

NOVEMBER 17, 2024

Why would you consider blogging? My personal bias aside as a 16 year blogging veteran, this medium is as important as ever.

Blog 86

Blog Blogging 86

Jane Friedman

NOVEMBER 18, 2024

Photo by Pixabay Who is the primary readership for your book? And have you stretched it too far or too thin in your book proposal ’s target audience section? Of all the areas I try to help nonfiction authors better understand, this one can be the most confounding, as I’ve discussed before. It’s common for writers to describe a readership that’s too broad to be meaningful, in the hopes of demonstrating the wide appeal or potential.

Publishing 92

Publishing Publisher Publishing Concept 92

The Daily Egg

NOVEMBER 21, 2024

Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will. The post How to Write World-Class Headlines Every Time appeared first on The Daily Egg.

Writing 82

Writing Ads Copywriting Copywriter 82

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.

SEO 82

SEO Content Creation Keywords Collaboration 82

Publishing Trends

NOVEMBER 18, 2024

PEOPLE Andrea Walker has joined the Harper Group as VP, executive editor, acquiring literary fiction, commercial crossover fiction, and suspense, as well as select narrative nonfiction and memoirs. Walker was previously the VP and executive editor at Random House. At HarperCollins , Odette Fleming , previously assistant director of marketing for Harmony Books and Rodale Books , has joined the Morrow Group as associate director of marketing.

Editorial 75

Editorial Entertainment Publishing Publisher 75

Freelance Union

NOVEMBER 21, 2024

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:   [link] Imagine browsing the internet like walking through a bustling market, where everyone seems to know your name, your preferences, and even the contents of your wallet.

Script 71

Script Website Ads Management 71

Jane Friedman

NOVEMBER 19, 2024

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Published by Muse Publications LLC. I’m a storyteller. Chances are you are too. In fact, I’ll go one step further and state that everyone is a storyteller, even if they’ve never picked up a pen, drawn a picture, or pulled a tarot card, though writers have a special calling as such.

Storytelling 76

Storytelling Transportation Creativity Writer 76

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jasper

NOVEMBER 20, 2024

Learn how AI can boost efficiency on your retail marketing efforts in 2025 and beyond.

Retail 69

Retail Marketing 69

Make a Living Writing

NOVEMBER 20, 2024

There’s a lot of discussion online about writing rates. What’s the best way to bid a project? By the word? By the hour? By the project? They all have their uses, especially since some publications and businesses are kind of in the habit of using one or the other of these methods for deciding what they’ll pay. Which writing rate is the best way to price jobs?

Writing 63

Writing Projects Copywriter Copywriting 63

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

Blog Post 52

Blog Post Post Blog Blogging 52

The Hoth

NOVEMBER 21, 2024

If you want to rank well on Google, then you have to create meaningful content that resonates with your audience. In theory, that shouldn’t be too difficult, right? Sure, if you’re a content-generating machine that A) always knows the right keywords to target and B) never runs out of ideas! Also, SEO is fiercely competitive across all industries , so there are bound to be umpteen other websites covering the same topics you do.

SEO 52

SEO Content Proofreader Digital Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing