AIIP

NOVEMBER 19, 2024

by Mary Ellen Bates Editor’s Note: This is the final installment of the Coach’s Corner. We want to extend our heartfelt thanks to Mary Ellen Bates for her many years of sharing invaluable insights and wisdom with our readers through her informative and helpful blog articles. For an independent info pro, finding and connecting with… Read More » The post Coach’s Corner: The Infopreneur’s Guide to Attracting Ideal Clients appeared first on AIIP Connections Blog.

Blog 83

Blog Blogging Post 83

BKA Content

NOVEMBER 19, 2024

What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Just what is unassigned traffic in Google Analytics (GA4)? Find out why you should be aware of GA4 unassigned traffic and how to fix the issue.

IT 105

IT Insurance Consulting Agency 105

Make a Living Writing

NOVEMBER 17, 2024

Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. If you’re a newbie, you’ll find plenty of useful suggestions here, too. I’ve given the list a major update, since things do keep changing in the freelance world.

Writing 88

Writing Freelance Social Media Writer 88

David Meerman Scott

NOVEMBER 21, 2024

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

Website 76

Website Marketing Social Media Brand 76

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 88

Brand Keywords Consulting Social Media 88

Nick Ursborne

NOVEMBER 18, 2024

For much of this year, AI has been front page news. On top of that, new and more capable models and model versions were being announced on an almost weekly basis. But now, things seem a little quieter. When we read about AI in mainstream media, it’s often speculation about an AI bubble. And there’s plenty of chatter about Large Language Models – LLMs – hitting a ceiling, or at least a major slowdown, when it comes to new advances.

Copywriter 178

Copywriter Copywriting Content Writer Writer 178

BKA Content

NOVEMBER 21, 2024

Learn How To Disavow Backlinks To Improve Your Site’s SEO As you try to build high-quality backlinks to your company’s website, it’s possible you’ll end up with some incoming links from low-quality pages that negatively affect you. Thankfully, when you learn how to disavow backlinks, you may be able to mitigate the damage. However, like other search engine optimization (SEO) strategies, disavowing “toxic” links can go wrong if you don’t know what you’re doing.

SEO 104

SEO Search Engine Optimization Insurance Consulting 104

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. The stakes for quality content have never been higher. 91% of businesses now use video as a marketing tool.

Script 102

Script Writing Marketing Persuasion 102

Jane Friedman

NOVEMBER 21, 2024

Photo by Sebastian Sørensen Today’s post is an abridged excerpt from “In Defence of Giving Up” by Stacey May Fowles in Bad Artist edited by Nellwyn Lampert, Pamela Oakley, Christian Smith, and Gillian Turnbull. Copyright © 2024 by the contributors. Reprinted with permission of TouchWood Editions. Before my daughter was born, in early 2018, I was mostly convinced my worth lay in writing eight hundred–word pieces in very little time for very little money.

Publishing 100

Publishing Publisher Publishing Writer 100

Freelance Magic

NOVEMBER 19, 2024

I’ve said it a thousand times, but I’ll say it once more for good measure: learning how to get consistent freelance work is one of the hardest things us self-employed peeps have to do. Without a system in place, we struggle to grow our businesses and build an income we’re happy with. When you start landing clients, it can feel seriously euphoric – you’ve made it!

Freelance 130

Freelance Projects Food Writer 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

NOVEMBER 18, 2024

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

Audience 108

Audience IT 108

Grammarly

NOVEMBER 21, 2024

You get only one chance to make a first impression, and the opening of your cover letter is your opportunity to make it count. Hiring managers often decide within the first few sentences if they’re interested in learning more, so a strong opening can make all the difference. Mastering how to start a cover letter could be the key to standing out and landing your next role.

Electronics 90

Electronics Sales Management Communication 90

Jane Friedman

NOVEMBER 18, 2024

Photo by Pixabay Who is the primary readership for your book? And have you stretched it too far or too thin in your book proposal ’s target audience section? Of all the areas I try to help nonfiction authors better understand, this one can be the most confounding, as I’ve discussed before. It’s common for writers to describe a readership that’s too broad to be meaningful, in the hopes of demonstrating the wide appeal or potential.

Publishing 89

Publishing Publisher Publishing Concept 89

Freelance Magic

NOVEMBER 19, 2024

Today, I’m handing over the blog to Erika Rykun who has written a great guide to choosing a freelance career. If you’re on the fence or aren’t sure what’s involved, this will definitely help… Traditional forms of works are becoming less popular every year while the freelance economy is growing day by day. The increasing demand for freelance experts can be seen in the number of open positions and the success of global freelance platforms.

Freelance 130

Freelance Contractor Proofreader Architecture 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

NOVEMBER 19, 2024

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

Marketing 97

Marketing Content Blog Blogging 97

Ahrefs

NOVEMBER 21, 2024

To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder.

SEO 82

SEO 82

Jane Friedman

NOVEMBER 20, 2024

Photo by Cup of Couple Today’s post is by author Jennie Liu. As writers, the happiness and relief are huge when we type THE END to our manuscripts. With each novel I’ve written, this has certainly been the case for me, but with my fourth manuscript, the sensation was slightly diminished because I knew by then what still lay ahead: writing the author’s note.

Writing 84

Writing Writer Copy Communication 84

Freelance Magic

NOVEMBER 19, 2024

Making sure your freelance client list is regularly topped up with paying work is a big struggle. In fact, finding work is probably the hardest part about freelancing. I remember in the early days, I’d spend the majority of my week hunting down potential prospects and reaching out to them. While this is a great way to find clients that you’re going to love working with, it’s not always the quickest way to land a glut of clients at once (or get a consistent income, and we all kn

Agency 130

Agency Freelance Portfolio Freelance Copywriting 130

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammarly

NOVEMBER 19, 2024

A cover letter , also known as an application letter, is a personalized letter from you to the person overseeing the hiring process for the job you’re applying for. A cover letter is not the same as a résumé. While a résumé provides a clear, point-by-point map of your career thus far, a cover letter tells the personal side of your career story. Ideally, your cover letter and résumé complement each other, with each document answering any questions the recruiter has about your skills and work exp

Recruitment 84

Recruitment Writing Banking Communication 84

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? As a decision-maker in an enterprise-scale business, you need more than just a list. You need insights that matter. That’s why we’ve gone the extra mile. After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools.

SEO 70

SEO Content Creation Keywords Collaboration 70

Ahrefs

NOVEMBER 21, 2024

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead.

Marketing 73

Marketing 73

Freelance Magic

NOVEMBER 19, 2024

One of my favourite things about running Freelance Magic is connecting with new freelancers. I love finding out their current struggles and helping them ease into their new roles. Because, let’s face it, it’s pretty darn daunting going self-employed. I know because I’ve been there – of course I have! We all have to start somewhere, and that somewhere feels like a place of no experience and no hope.

Freelance 130

Freelance Prose Portfolio Finance 130

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Grammarly

NOVEMBER 18, 2024

The days of advertising’s “spray-and-pray” targeting are over. Artificial intelligence (AI) is revolutionizing the advertising industry. Now, with AI, marketers can pinpoint optimal digital advertising channels, create tailor-made ads to maximize performance and adjust campaigns along the way to reach the right people at the right time in the right place.

Advertising 86

Advertising Collaboration Creativity Social Media 86

The Daily Egg

NOVEMBER 21, 2024

Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will. The post How to Write World-Class Headlines Every Time appeared first on The Daily Egg.

Writing 72

Writing Ads Copywriter Copywriting 72

Jane Friedman

NOVEMBER 19, 2024

Photo by Edz Norton on Unsplash Today’s post is excerpted from Tarot for Storytellers: A Modern Guide for Writers and Other Creatives by Kris Waldherr. Published by Muse Publications LLC. I’m a storyteller. Chances are you are too. In fact, I’ll go one step further and state that everyone is a storyteller, even if they’ve never picked up a pen, drawn a picture, or pulled a tarot card, though writers have a special calling as such.

Storytelling 76

Storytelling Transportation Creativity Writer 76

Freelance Magic

NOVEMBER 18, 2024

If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email. If it’s not compelling enough, a prospect might ignore your email completely and miss out on all the good stuff you’re offering inside. A good subject line, on the other hand, sets you up for success.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

NOVEMBER 20, 2024

While machine learning and deep learning are often used interchangeably, they refer to two sub-domains of artificial intelligence. They represent different (but related) approaches to data analysis; deep learning is a subset of machine learning. The distinctions between them are important and become especially relevant when communicating on technical topics—such as when evaluating data analysis tools and services, deciding which approaches to take to solving a data problem, or having deep conver

Architecture 75

Architecture Utilities Collaboration Text 75

Content Marketing Institute

NOVEMBER 22, 2024

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Social Media 67

Social Media Media Marketing IT 67

Freelance Union

NOVEMBER 21, 2024

What creative ideas, projects, or initiatives are you hatching right now? Why do I ask? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt, you’re in good company (ask me how I know!

Projects 64

Projects Creativity Freelance Script 64

Freelance Magic

NOVEMBER 18, 2024

Your freelance business is only as good as your clients. If you have a shocker of a schedule that’s 99% freelance clients from hell, you’re going to have a bad time. On the flipside, if you have a dreamy mix of wonderful clients that might also secretly be unicorns, you’re really going to enjoy yourself. But sometimes a client can be a wolf in sheep’s clothing.

Freelance 130

Freelance Projects Communication Ads 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing