Enchanting Marketing
NOVEMBER 12, 2024
Imagine readers hippety-hopping through your content. An autumn breeze plays with their hair. You notice a twinkle in their eye. Sounds good, doesn’t it? Now, picture a different scene … The sun is hiding behind an ink black cloud, and your readers are trudging through the mud. Their shoes feel heavy. Squelch. Sploosh. Squelch. Sploosh. Not the kind of experience you want to create, huh?
Freelance Magic
NOVEMBER 14, 2024
The biggest struggle freelancers face is landing a steady stream of clients every single month. There’s a reason the freelance life is often described as a cycle of feast and famine – and the reasons ain’t good. But here’s the thing: A lot of freelancers condemn themselves to a life of scraping by, scrounging together whatever money they can from month to month because that’s what we’re told freelancing involves from the films and TV.
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Jane Friedman
NOVEMBER 13, 2024
Today’s post is excerpted from Wrangling the Doubt Monster: Fighting Fears, Finding Inspiration (Bancroft Press, 2025) by Amy L. Bernstein. What do we have here? A doubter’s manifesto. An article of affirmation. An artist who says: I see you. The hope is you see yourself, realize you are not alone, learn that doubt is not your assassin. You’ll need a bit of truth, a bit of courage.
The Daily Egg
NOVEMBER 13, 2024
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, The post 7 Steps to Become a Better, Top Tier Copywriter appeared first on The Daily Egg.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ahrefs
NOVEMBER 13, 2024
Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.
Freelance Magic
NOVEMBER 15, 2024
Are you a seasoned freelance writer looking to boost your monthly income? Or perhaps you’re just starting out and wondering what types of freelance writing gigs could actually help you earn a full-time living. Either way, I’m here to share some real-life examples of the freelance writing work that can consistently bring in £1,000 or more per month.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
NOVEMBER 12, 2024
Photo by Onin Today’s post is by book coach Nicole Pope. In journalism, we call them human interest stories—articles or broadcasts that cover the news from the perspective of individuals who are affected by the events. Casualty numbers after an earthquake, for example, may feel abstract to readers far away. An article giving voice to a mother struggling to feed her children after the family lost all their possessions in the disaster has greater resonance.
Ahrefs
NOVEMBER 11, 2024
We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.
Freelance Magic
NOVEMBER 13, 2024
Trying to estimate the cost of a project is difficult if a) you’ve never done something like it before, and b) you have no idea how long it’s going to take. This guest post by Sherri Henkin of Content Clarified shares her story of underestimating the cost of a project and what she did to fix it. Take it away Sherri… Backstory of the Project “Sherri, my niece, Debbie just graduated college.
Content Marketing Institute
NOVEMBER 15, 2024
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
NOVEMBER 15, 2024
The Grammarly Design team uses Figma to design the product experiences that help teams communicate and do their best work. Our design system team uses features like variables to build components that reflect what’s available in code. This allows us to enable a smooth handoff between design and development and scale consistent design across the product.
Ahrefs
NOVEMBER 11, 2024
In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan.
Shorthand Content Marketing
NOVEMBER 9, 2024
All content writing is subjective, and unless you feel a certain writer is the right match for what you need, you shouldn’t hire them. If you are looking to hire a writer for your business, either to create blogs, social media posts, white papers, or sales pages, you are in luck. Thanks to the explosion of online content marketing, there are thousands of content writers looking for work, and who can be an excellent asset for your business.
Content Marketing Institute
NOVEMBER 14, 2024
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Buffer
NOVEMBER 12, 2024
Here at Buffer, we think a lot about visual content — images and carousels are one of the best types of content to post for engagement, after all. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often: Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y
Ahrefs
NOVEMBER 11, 2024
In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.
Grammarly
NOVEMBER 12, 2024
Working in English can take extra effort for many people whose primary language isn’t English. Whether you’re writing an email, drafting a report, or simply responding to a message, expressing yourself clearly and fluently in English is essential to succeeding at work. With Grammarly, you have a set of powerful tools to help you write in English with confidence, ease, and polish—whether you’re still developing your skills or are already proficient.
Backlinko
NOVEMBER 13, 2024
Your website’s design can make or break your ecommerce business. After all, design elements have important jobs: Grab shoppers’ attention with eye-catching aesthetics Guide visitors smoothly from browsing to buying A great example of this is the streetwear brand Kith. When Kith redesigned its website, it didn’t just focus on branding and colors. It zeroed in on usability and functionality.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Jasper
NOVEMBER 14, 2024
Retailers are finding innovative ways to navigate a complex landscape and tap into AI's potential in retail.
Ahrefs
NOVEMBER 12, 2024
When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list.
Express Writers
NOVEMBER 15, 2024
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. On the other hand, poorly executed content loaded with errors, irrelevant details, or copied material sends a message of carelessness. Many companies believe they can save money by outsourcing to cheaper, less skilled writers.
ContentWriters
NOVEMBER 14, 2024
Want to get ahead of the competition and learn how to rank on ChatGPT? While Google remains the search giant, a seismic shift is happening in how people find information online. ChatGPT exceeded 1.5 billion users in February of 20 24 , and this explosive growth shows no signs of slowing down. As artificial intelligence reshapes the search landscape, traditional SEO strategies aren’t enough.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jasper
NOVEMBER 11, 2024
Find out how Jasper is helping marketers use AI to transform retail marketing as we know it.
Ahrefs
NOVEMBER 12, 2024
Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country?
Blogging From Paradise
NOVEMBER 13, 2024
Blogger newbies usually feel the delicious mix of excitement and confusion. Beginners see promise in blogging. But where do you start?
David Meerman Scott
NOVEMBER 12, 2024
In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jasper
NOVEMBER 13, 2024
Discover the tools that can help you upscale an image, remove noise, and recover intricate details.
Grammar Underground
NOVEMBER 11, 2024
One dictionary definition of "apropos" is "fitting to the occasion," which means roughly the same thing that "appropriate" means. The post Can 'Apropos' Mean 'Appropriate'? first appeared on Grammar Underground with June Casagrande.
iWriter
NOVEMBER 13, 2024
Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.
Publishing Trends
NOVEMBER 15, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Booker Prize Goes to Space with Win From Samantha Harvey’s Orbital Hachette Employees Protest Over New Conservative Imprints Why Do Men Prefer Nonfiction to Fiction?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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