Neil Patel

JUNE 25, 2021

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.

Search Engine Optimization 145

Search Engine Optimization Website Engineering Concept 145

Content Marketing Institute

JUNE 22, 2021

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading → The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content Brand 145

Kristi Hines

JUNE 25, 2021

Do you want a successful career in marketing? Will it take an MBA to land the job of your dreams? If you are trying to decide what degree to pursue, you’re not alone. In this post, you can browse through the degrees of 50 Chief Marketing Officers for well-known companies to find the best college degrees for your resume. 1. Ricky Engelberg, CMO at Vistaprint.

Finance 130

Finance Marketing Advertising Insurance 130

Kayleigh Moore

JUNE 24, 2021

Ever wondered what things a professional editor looks for when he/she sits down to edit? I know I do. I want to be able to know what to look for in my writing and turn a sharp editorial eye on the things I put together. That’s why I recently reached out to Jess Huckins , a professional editor and writer of 12+ years who has produced content for massive companies like Workhuman, Microsoft, and Tom Brady’s TB12—among others.

Writing 130

Writing Copy Editor Government Editorial 130

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neil Patel

JUNE 22, 2021

With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.

Marketing 145

Marketing Social Media Advertising Ads 145

Content Marketing Institute

JUNE 21, 2021

The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading → The post 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience appeared first on Content Marketing Institute.

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Audience Ads Content Advertising 144

Kayleigh Moore

JUNE 19, 2021

For the past 12 months, I've been getting two to four emails every single week from brands wanting help with content. Part of me is excited because. yay! More people want to invest in content creation, which is what I do! But part of me is not so excited…because I quickly find out that they don't yet have a content strategy in place. This isn't a service I offer (I'm on the writing execution side), and I can't work with them until they have a content strategy (because writing without direction i

Content 130

Content Content Creation Freelance Collaboration 130

Neil Patel

JUNE 22, 2021

Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

JUNE 23, 2021

The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading → The post How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series] appeared first on Content Marketing Institute.

SEO 142

SEO Content Content Marketing Marketing 142

Kristi Hines

JUNE 20, 2021

Are you searching for new tools to improve your content marketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars. Airtable – The best content calendars don’t just help everyone keep track of their deadlines; they streamline the entire content creation process.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

The Idea Logical Company

JUNE 20, 2021

The book business is in the early stages of its third great disruption in the past quarter century. The first two both changed the shape of the industry and created winners and losers across the entire value chain: touching every step from how authors got money to how readers got books. Significant institutional players were lost in both prior disruptions, and all the ones who remained had to change their models and practices significantly.

Publisher 100

Publisher Publishing Publishing Retail 100

Neil Patel

JUNE 22, 2021

Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?

SEO 145

SEO Engineering Ads Blog Post 145

Content Marketing Institute

JUNE 24, 2021

Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading → The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.

Publisher 142

Publisher Publishing Publishing Content Marketing 142

Neal Schaffer

JUNE 22, 2021

Most people who run blogs will agree that knowing what to write about is often difficult. After all, making an editorial calendar requires you to think ahead. At the same time, most bloggers must worry about the competition they face from other bloggers and brands. Worse than the competition, however, is the customer’s reaction to your blog post format.

Blog Post 93

Blog Post Post Editorial Blog 93

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Moz

JUNE 25, 2021

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.

Post 71

Post SEO 71

Neil Patel

JUNE 24, 2021

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter make them some of the best sharing, but do you know how to optimize that outreach potential?

Social Media 144

Social Media Entertainment Content Management System Copy 144

Content Marketing Institute

JUNE 25, 2021

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain. Continue reading → The post UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week) appeared first on Content Marketing Institute.

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Blog Blogging Content Creativity 119

David Meerman Scott

JUNE 21, 2021

At a press conference ahead of Portugal's UEFA Euro 2020 game with Hungary a week ago, football (soccer) star Cristiano Ronaldo removed Coke bottles from in front of him, telling people to drink agua instead.

Social Media 59

Social Media Media Marketing 59

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Moz

JUNE 21, 2021

Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron Weiche, Claire Carlile, and Ellen Dunne to equip you with tips for becoming the most connected local business in town.

Communication 69

Communication 69

Neil Patel

JUNE 23, 2021

How do your website visitors find you? If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. What Are Longtail Keywords?

Keywords 139

Keywords Insurance Engineering Content Marketing 139

ThemeIsle

JUNE 24, 2021

When you’re starting a business, you need to know what your possibilities of creating content are and how you can keep the visitors engaged. Saying “I’m going to create quality content” is a bit vague because there are numerous types of content marketing. So, it would be advisable to make a plan in advance on how you will grow your online presence. The post 12 Most Popular Types of Content Marketing to Get More Traffic in 2023 appeared first on Themeisle Blog.

Content Marketing 52

Content Marketing Marketing Content Engagement 52

Neal Schaffer

JUNE 22, 2021

Most people who run blogs will agree that knowing what to write about is often difficult. After all, making an editorial calendar requires you to think ahead. At the same time, most bloggers must worry about the competition they face from other bloggers and brands. Worse than the competition, however, is the customer’s reaction to […] 11 Best Practices to Create the Perfect Blog Post Format appeared first on NealSchaffer.

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Blog Post Post Editorial Blog 52

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Moz

JUNE 23, 2021

We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s looking forward to at this year’s conference, and more!

SEO 57

SEO 57

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business.

Promotion 136

Promotion Ads Social Media Advertising 136

ThemeIsle

JUNE 22, 2021

Minimalism is the art of saying and doing more with less. When you apply minimalism to your brand design, it becomes a philosophy that cuts across all elements of your brand – both tangible and intangible. The post Brand Design: The Pros and Cons of Following the Minimalism Trend appeared first on Themeisle Blog.

Brand 52

Brand Blog Blogging IT 52

Grammar Underground

JUNE 21, 2021

E is the most-used letter in the English alphabet. It’s also the most evil. This seemingly innocent vowel comes up in 11% of words in the dictionary, leaving second-place S in its dust at 8.7%. But in my highly unscientific analysis, E comes up in a hugely disproportionate number of spelling errors — like, maybe half of them. And I’m not just talking about typos like “teh” in place of “the.

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Copy IT Post Blog 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

JUNE 24, 2021

The post 7 Areas to Focus on During Your Mid-Year Blog Review appeared first on ProBlogger. This post is based on episode 131 of the ProBlogger podcast and has been updated for 2021. A lot of bloggers do an end-of-year-review, where they analyze how everything went in the previous year and set goals for the new one. But when you set such long-term goals, it’s worth checking in occasionally to see how you’re doing and make sure you’re still on track.

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Blog Blogging Editorial Advertising 26

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Neil Patel

JUNE 23, 2021

Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content. What’s important is once you get them to your site, you offer more than just a catchy headline.

IT 109

IT Social Media Digital Marketing Ads 109

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. To ensure a successful PPC campaign , you have to start with the end in mind. Where do you want people to go once they’ve seen your ad and shown some interest? Do you want to make a sale or provide information?

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Utilities Brand Awareness Landing Page Script 96

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing