Blogging From Paradise

MARCH 25, 2024

One of my blogging errors from the past surfaced a few moments ago.

Blog 92

Blog Blogging 92

Content Marketing Institute

MARCH 27, 2024

Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

SEO 125

SEO Content 125

Jane Friedman

MARCH 26, 2024

Photo by Ian Noble on Unsplash Today’s post is by author and editor Lynn Schmeidler ( @lynnschmeidler ). On New Year’s Day, during my senior year of college, a gruesome double murder took place in my hometown. The couple stabbed to death in their sleep lived across the street from my aunt and uncle, around the corner from my childhood best friend, doors down from where another old friend grew up.

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Writer Creativity Writing Post 107

Ahrefs

MARCH 27, 2024

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?

IT 122

IT Content Content Marketing SEO 122

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Elna Cain

MARCH 27, 2024

Want to know EXACTLY what you need to gain a writing job from the people that ACTUALLY hire writers? These freelance writing tips are invaluable information for you. If you’re a new freelance writer and struggling to find clients, find writing gigs, and impress clients so that they give you glowing testimonials, then learn these tips. These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more.

Freelance 246

Freelance Writer Communication Copywriter 246

Content Marketing Institute

MARCH 28, 2024

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

Content Marketing 126

Content Marketing Storytelling Marketing Content 126

Ahrefs

MARCH 28, 2024

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time.

SEO 140

SEO IT 140

CopyBlogger

MARCH 28, 2024

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.

Website 113

Website Content Marketing Post Marketing 113

Jane Friedman

MARCH 27, 2024

Today’s post is by writer and editor Lisa Cooper Ellison. Join her on Wednesday, April 3, for the online class Craft Your Memoir’s Beat Sheet. Most memoirs involve some kind of loss—a breakup, a displacement, a dismantled dream, the death of someone dearly loved. The more painful the event, the more you’ll want to write about it. But as you revise, you’ll discover that some (or many) of your scenes aren’t needed.

Concept 111

Concept Writer Writing Post 111

Grammarly

MARCH 28, 2024

What can you use generative AI for? You’re likely reading this because you’ve heard the buzz and are curious about how you can use AI in your life. We hope the following use cases and applications spark ideas about how generative AI capabilities can enhance your personal life and work. You may even find that you’ve already encountered this technology more times than you realized!

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Medical Transportation Manufacturing Banking 116

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers.

Content Marketing 132

Content Marketing Marketing Content 132

ContentWriters

MARCH 27, 2024

In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. For freelance writers navigating this situation, understanding the importance of a content refresh is crucial. Not only does it keep the material relevant and engaging, but it’s also a key strategy for enhancing your clients’ search engine visibility.

Writer 111

Writer Content Freelance Keywords 111

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Marketing 106

Marketing IT 106

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. It’s in their job description. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketers have a unique ability to craft compelling messages that resonate with their audience and drive business growth.

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Marketing Communication Content Content Creation 112

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

Content Marketing 128

Content Marketing Marketing Content Brand 128

Express Writers

MARCH 25, 2024

SEO content is one of the most consistently effective ways to attract web traffic. In today’s increasingly competitive environment, however, writing SEO content that ranks in Google is hard to do. In fact, about 7.5 million new blogs are posted every single day, which means standing out from the crowd is harder than ever. How do you contend with extreme competition?

SEO 105

SEO Writing Content Proofreader 105

Content Marketing Institute

MARCH 29, 2024

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

Marketing 102

Marketing 102

Grammarly

MARCH 29, 2024

It’s a big decision to leave your job, and even if you’re leaving for your dream role, it can be difficult to start the resignation process. Whether or not you’re able to include a face-to-face meeting as part of it, you’ll need to send something in writing. Does it have to be a full-fledged letter, or will an email do? And what does it need to say?

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Writing Proofreader Electronics Construction 106

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Ahrefs

MARCH 28, 2024

Even better, many on-page improvements are super quick and easy to do.

SEO 122

SEO 122

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ? layout=discover&recommended_by=staff_picks The example URL consists of the following elements: Base URL ?

SEO 101

SEO Electronics Marketing Engineering 101

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations. Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand.

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Ads Brand Awareness Search Engine Optimization Advertising 98

Grammarly

MARCH 26, 2024

Much of our work today involves writing—whether it’s creating a strategy document, sending a project-update email, or making progress through myriad daily chat threads. But for all of this writing to be truly effective, it needs to be more than polished and mistake-free. Our writing needs to establish a clear purpose and resonate with our audience. Have you ever spent hours drafting a project proposal or presentation only to hear it didn’t hit the mark?

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Persuasion Projects Text Communication 105

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth.

Content Marketing 121

Content Marketing Marketing Content Keywords 121

Publishing Trends

MARCH 29, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Oxford English Dictionary Adds 23 New Words Reading Initiative Drives Children and YA Sales Vermont Set to Pass Library Bill What is the Best AI Story Generator?

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Publisher Publishing Publishing Blog Post 84

BKA Content

MARCH 28, 2024

How Good Is Squarespace for SEO? Squarespace is a popular code-free website builder that offers templates and hosting solutions to make designing and publishing a website easy. Is Squarespace good for SEO? It depends on if you know how to use SEO and your content management system. This site builder lets users customize some essential factors for on-site search engine optimization (SEO).

SEO 98

SEO Search Engine Optimization Content Management System Insurance 98

Grammarly

MARCH 29, 2024

Even if you’ve been offered your dream role, it can be hard to leave a job—especially if you enjoyed it or forged valuable relationships at the company. In most cases, a letter is called for. But there’s more than one kind you can write. A purely formal resignation letter states only what’s necessary, which includes your intent to leave and the date of your last day.

Writing 96

Writing Proofreader Construction Projects 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

MARCH 27, 2024

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.

SEO 119

SEO 119

Jasper

MARCH 25, 2024

Learn how AI is revolutionizing marketing strategies and productivity in our roundup of the biggest AI insights Hubspot's big report.

Marketing 84

Marketing 84

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Grammarly

MARCH 28, 2024

Nowadays, people choose to leave their jobs for any number of reasons: to pursue other opportunities, to go back to school, or to try their hand at being a social media influencer, for example. Or they may be leaving simply because they’re burned out and want to focus on themselves. Whatever the reason, you may also find, at some point, that there’s a good reason to leave your job.

Writing 96

Writing Proofreader Communication Education 96

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing