Neil Patel

JANUARY 28, 2020

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater?

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Keywords Engineering Copy Website 145

Content Marketing Institute

JANUARY 27, 2020

Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that. Continue reading → The post How to Make Your Google Mobile Search Results More Clickable appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 132

Jeff Goins

JANUARY 27, 2020

There are three messages creativity can communicate, and these messages are what connect us as human beings. Which is to say, without the arts—without the ability to creatively express who we are and what we care about—we lose a bit of our humanity.

Creativity 100

Creativity Communication 100

Moz

JANUARY 27, 2020

Posted by Dr-Pete On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages). That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions).

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Medical Healthcare Concept SEO 79

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ProBlogger

JANUARY 30, 2020

The post How to Find Time to Create a Product For Your Blog appeared first on ProBlogger. This post is based on episode 118 of the ProBlogger podcast. Creating and selling products such as ebooks and courses can be a great way to monetize your blog. But where do you find the time to create them? A lot of bloggers already struggle with finding enough time to write posts, promote them on social media, respond to readers’ comments and emails, and everything else that goes with running a blog.

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Proofreader Blogging Blog Social Media 32

Content Marketing Institute

JANUARY 30, 2020

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading → The post A Small Amount of Data Can Do It for B2B Personalization appeared first on Content Marketing Institute.

IT 120

IT Content Marketing Marketing Content 120

Content Marketing Institute

JANUARY 29, 2020

For your company to be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Incorporate sources that don’t work for your company. Continue reading → The post How to Get Valuable External Content Sources appeared first on Content Marketing Institute.

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Content Content Marketing Brand Media 104

Moz

JANUARY 30, 2020

Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO.

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SEO Keywords Text Website 74

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. The project was passed on to me by an industry friend.

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Keywords Medical Projects Communication 64

Content Marketing Institute

JANUARY 31, 2020

This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow. And he talks risk-taking with the person of the week. Continue reading → The post Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 16

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication