Content Marketing Institute

JULY 16, 2018

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !

Editorial 110

Editorial Content Marketing Architecture Marketing 110

Jeff Goins

JULY 20, 2018

Writer 100

Writer 100

ProBlogger

JULY 18, 2018

The post Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead) appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. Are you (inadvertently) annoying bloggers you want to impress? If you’re hoping to build a great relationship with a blog editor – maybe so you can land a guest post, or interview them on your blog – then this post is for you.

Blog 26

Blog Blogging Proofreader Blogger 26

Content Marketing Institute

JULY 17, 2018

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion. In a series of tweets , Google touched on everything from a problem showing cached pages with mobile-first results to clarifying that “hamburger” menus are fine to use.

SEO 98

SEO Editorial Team Keywords Engineering 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JULY 18, 2018

The pizza was delicious. It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. By all accounts, every goal had been met. It launched on time and only slightly over budget. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

Content Marketing 70

Content Marketing Marketing Content Architecture 70

Jeff Goins

JULY 17, 2018

100

100

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team.

Storytelling 60

Storytelling Entertainment Social Media Collaboration 60