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Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !
The post Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead) appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. Are you (inadvertently) annoying bloggers you want to impress? If you’re hoping to build a great relationship with a blog editor – maybe so you can land a guest post, or interview them on your blog – then this post is for you.
Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion. In a series of tweets , Google touched on everything from a problem showing cached pages with mobile-first results to clarifying that “hamburger” menus are fine to use.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
The pizza was delicious. It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. By all accounts, every goal had been met. It launched on time and only slightly over budget. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.
Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.
Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing.
Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team.
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