Elna Cain
APRIL 5, 2023
Writing is a form of creativity, and as freelance writers, it’s our job to write compelling blog posts, white papers, case studies, or any content a client wants. And because we write, this job can take a toll on us whether we like it or not. I never understood this idea of: even though you have the TIME to do the work, you may not have the ENERGY to do it.
Content Marketing Institute
APRIL 5, 2023
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
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Jane Friedman
APRIL 5, 2023
Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on.
Blogging Wizard
APRIL 4, 2023
Itching to start writing your next blog post but not sure what to blog about? We’ve got you covered. In this post, you’ll find 14 excellent blog post ideas that.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
APRIL 3, 2023
There’s a strategy that will help you skyrocket those rankings without a lot of extra work. Yes, you could keep writing and producing more content. But this is complicated and it takes lots of time. Instead, you can update old content. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy.
Ahrefs
APRIL 2, 2023
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Contently
APRIL 6, 2023
Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.
Neil Patel
APRIL 1, 2023
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Publishing Trends
APRIL 3, 2023
Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Argentina and Turkey. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.
Ahrefs
APRIL 4, 2023
For example, say you have these keywords: It’s clear that they all mean the same thing, so you don’t need to create different pages for each of them. You can just group and target them all on a single page.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Contently
APRIL 4, 2023
Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we know. We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Off the table for the foreseeable future.
Neil Patel
APRIL 5, 2023
Do you ever feel like you can’t compete with your rivals? Then I’ve got some good news for you: There’s no need to be afraid of your competitors. I know it’s easy to look at them and their mega-successful campaigns and think you’ll never be like some of these companies. That’s where you’re wrong. Why? Well, their success validates your ideas. If your competitors are doing well, it shows there’s a market, right?
Content Marketing Institute
APRIL 6, 2023
A content audit can seem time-consuming. But don’t let that concert keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.
Jane Friedman
APRIL 6, 2023
Photo by Alexis Fauvet on Unsplash Today’s post is by writer and nonfiction coach Amy Goldmacher ( @Solidgoldmacher ). Is the desire to get published damaging? As writers, we want to share our messages and our stories with others. A way of achieving that goal is through publishing. However, an unintended consequence of our drive to get published may be that our deeper internal motivations get overridden by the pursuit of the goal.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
CopyBlogger
APRIL 6, 2023
It’s often difficult to spot weaknesses in your writing. But what does a rough draft of a blog post have. Continue Reading The post 8 Transformative Edits to Strengthen Weaknesses in Your Writing appeared first on Copyblogger.
The Write Life
APRIL 1, 2023
One of the most exciting things about consuming art, whether that art is a T.V. show, painting, or novel, is dissecting the layers of meaning within a given piece. There’s the literal things which happen in the novel, and then there’s the symbolic meaning—and the thing is, you probably already pick up on a lot of it without realizing. Artists rely on symbols to add depth and layers of meaning to their work, but this only works if the reader understands symbols to begin with.
Content Marketing Institute
APRIL 7, 2023
Behind all the headlines around AI-generative content news in recent weeks is a memo from the U.S. Copyright Office. It should prompt content marketers to make more deliberate decisions about who or what creates content.
David Meerman Scott
APRIL 3, 2023
This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
APRIL 4, 2023
Hello. Good morning. How are you? These are all examples of greeting words, and they’re often the first words taught in any foreign language class, including English as a Second Language (ESL). These phrases are a good start, but by understanding what a greeting word is and how many different examples there are, you can advance your language skills to the next level.
Blogging From Paradise
APRIL 1, 2023
After publishing this post I will spend a few hours promoting it effectively. Walking the extra blogging mile lets Blogging From Paradise be seen.
Content Marketing Institute
APRIL 4, 2023
It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.
Ahrefs
APRIL 3, 2023
Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and multiply your earnings.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammarly
APRIL 3, 2023
As Pablo Picasso once said, “Learn the rules like a pro, so you can break them like an artist.” Just as visual art is guided by rules of composition and color theory, writing is guided by grammar. And although sticking to grammar rules usually improves your writing, there are certain circumstances where breaking those rules can make your writing even better.
Blogging From Paradise
APRIL 6, 2023
(Updated 4-6-2023) Why would you promote other bloggers on your blog? Doesn’t this sound self-defeating?
Intergrowth
APRIL 2, 2023
We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the fastest way to consistently scale your revenue.
The Creative Penn
APRIL 7, 2023
You can certainly write a book with a stack of paper and a pen. But you can't run a successful author business that way! In this article, I list the most important tools and services I use to run my multi-six-figure, one-person-author business. It might look like a long list, but remember, tools are leverage. They enable you to do more with less. I've also been running my business full-time for over a decade, so I've added things over the years, changed tools and services, and adapted along the
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
APRIL 6, 2023
An abbreviation is a shortened form of a word or words; because there are different ways to shorten words, there are a few different types of abbreviations. For example, you could get rid of a syllable or two, create a contraction, or use the first letters of multiple words to create an entirely new word. If you want to make an abbreviation, you have several options.
Blogging From Paradise
APRIL 7, 2023
(Updated 4-7-2023) Being a profile blogger accelerates your online success. Publishing detailed content frequently boosts your traffic and blogging income.
Ann Handley
APRIL 7, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * Above is a screenshot of a video I posted recently on LinkedIn announcing earliest-bird pricing for the MarketingProfs B2B Forum. The captions you see below my face are robo-generated.
BKA Content
APRIL 4, 2023
10 Content Marketing Tools You Should Be Using Although content marketing has become standard practice for businesses big and small, not everyone with a content strategy feels as though their program is actually effective. According to one of Content Marketing Institute’s surveys, only 30 percent felt they were effective and had the right content marketing tools.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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