Positive Writer
FEBRUARY 3, 2021
In the Spring of 2016, my book, Align Your Writing Habits to Success, hit #1 in my category on Amazon and I became a bestselling author. That same year, two… The post 13 Limiting Beliefs That Hold Writers Back first appeared on Positive Writer.
Neil Patel
FEBRUARY 5, 2021
Shopping cart abandonment is big, bad, and pervasive. Baymard’s latest stats peg the average documented online shopping cart abandonment rate at a scary 69%. That means for every ten e-commerce customers that put an item in their cart, nearly seven will leave the site without completing their purchase. Shopping cart abandonment sucks, and it’s time to lower it.
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Content Marketing Institute
FEBRUARY 5, 2021
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading → The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute.
Susan Greene
JANUARY 31, 2021
Barefoot Writer is an organization dedicated to helping writers gain the skills they need to be a successful freelance copywriter and achieve their writing dreams. I was flattered to be asked to be in their monthly magazine. Below is the article they wrote after interviewing me. (The cover photo is not me, FYI.) The post Barefoot Writer Interview with Susan Greene appeared first on Susan Greene Copywriter.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jeff Goins
FEBRUARY 4, 2021
On The Portfolio Life this week, I’m chatting with Peak Performance Expert, Eric Partaker. Eric helps entrepreneurs become better leaders using behavioral science and techniques from the worlds of elite sports and the military, where peak performance is key. Eric is the author of the new book The 3 Alarms: A Simple System to Transform Your Health, Wealth, and Relationships Forever.
Neil Patel
FEBRUARY 3, 2021
Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people who lose are the people who think that SEO is just that simple.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neal Schaffer
FEBRUARY 2, 2021
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of the sudden I realized that it was saving the post as a new article and adding a number to the end of the URL slug. I was creating duplicate content with each revision!
Moz
JANUARY 31, 2021
Posted by Tom.Capper. Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. In short: you could enter in a series of data, and it would plot it out on a graph like the image above.
Neil Patel
FEBRUARY 5, 2021
If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big difference. But will the switch to HTTPS have a significant impact on your website and business?
Content Marketing Institute
FEBRUARY 3, 2021
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Neal Schaffer
FEBRUARY 3, 2021
If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses, with nearly 6 million blog posts being published every day. It’s no wonder why it’s a growing publishing medium because blogging is increasingly critical to marketing success and allows your brand to connect with its potential customers.
Words Matter by Wix
FEBRUARY 1, 2021
To become a writer, you need a unique voice. First, it’s a foolproof way to stand out in today’s competitive landscape since you’re creating an inimitable experience for your audience. Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. Take the example of literary giant Toni Morrison, whose exploration of her own voice resulted in her acclaimed first novel, The Bluest Eye.
Neil Patel
FEBRUARY 1, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.
Content Marketing Institute
FEBRUARY 4, 2021
You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading → The post Will Wikipedia Think Your Page Is Notable? appeared first on Content Marketing Institute.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
FEBRUARY 3, 2021
Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.
ThemeIsle
FEBRUARY 1, 2021
Tax season is now upon us. If blogging is your living, whether part time or full time, you need to take stock of potential tax deductions for bloggers. There are probably blogging-related expenses that you haven’t considered, and you need to look at all possibilities before preparing your taxes. The post Tax Deductions for Bloggers: 11 Expenses You Can Claim in 2024 appeared first on Themeisle Blog.
Neil Patel
JANUARY 31, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.
Content Marketing Institute
FEBRUARY 2, 2021
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading → The post You Can’t Rely on Speaker Proposals Alone for Diverse Events appeared first on Content Marketing Institute.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Moz
FEBRUARY 2, 2021
Posted by larissa-lacerda From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The first time I saw notable results in my work was in the optimizations I put into practice to reach featured snippets.
Grammar Underground
FEBRUARY 1, 2021
Reaching into her purse, Mary pulled out her phone …. Participial phrases like "reaching into her purse" are an indispensable part of the English language. But they're also common culprits in bad prose — inserting unnecessary or obvious information or linking ideas in ways that don't quite make sense. Here's how to make sure you're using participial phrases for the best effect.
Neil Patel
FEBRUARY 1, 2021
Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform.
ProBlogger
FEBRUARY 4, 2021
The post Are Schedules and Deadlines a Help or a Hindrance? appeared first on ProBlogger. This post is based on episode 249 of the ProBlogger podcast. This week’s post is all about schedules and deadlines. Are they a good thing, or can they hold you back? We’ve talked a lot about deadlines and schedules over the years, and how they can help you publish content regularly.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Moz
FEBRUARY 4, 2021
Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps. Click on the whiteboard image above to open a high resolution version in a new tab!
Grammar Underground
FEBRUARY 1, 2021
"Harsh writing advice" was trending on Twitter the other day, with users offering their thoughts on the craft — everything from the tried-and-true "just write, dammit" mantra to tips on how to create characters. My contributions, naturally, had to do with grammar. And they were based on years of experience reading and fixing bad writing. Tangible subjects, action-oriented verbs whenever possible.
Neil Patel
FEBRUARY 2, 2021
It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. For starters, consider the overwhelming push toward personalization.
Neil Patel
FEBRUARY 3, 2021
Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. Isn’t that just the same as a demographic?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
FEBRUARY 3, 2021
Music can be a game-changer for creating online visual content for your brand. But where can you find music available for commercial use? More specifically, where can you get it for free? Before we dive into the resources available, let’s talk about commercial use. When you’re wondering whether something counts as commercial use, think about whether you’re using it for your business.
Neil Patel
FEBRUARY 3, 2021
People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that you can host on your own website.
Neil Patel
JANUARY 30, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this pretty important question, then you’ve landed in the right place. Without a doubt, a WordPress backup plugin is one of the smartest things you can do to ensure your site’s life.
Neil Patel
FEBRUARY 3, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Online shopping is more convenient than ever, and so is building an ecommerce store. If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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