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Judge Florence Y. Pan ruled today that the acquisition of Simon & Schuster by Penguin Random House could not go forward. The ruling was explicitly to protect the “competition” for the “anticipated top-selling books” In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids coming in from a couple of other next-tier houses) will continue to have five well-funded suitors.
How many people do you know work from home? Probably quite a few! Especially compared to just a few years ago. That’s because many jobs that once had to be done in an office can now be done from home – and many jobs can be done by freelancers on a flexible schedule. And the best part? A ton of them can be done with no experience! Can you imagine?
Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.
Photo by Cedric Letsch on Unsplash. Today’s post is by Jeanne Veillette Bowerman ( @jeannevb ) of Pipeline Artists. Hollywood is an odd place and ever-changing. If your literary agent or publisher wants to pitch your book to producers, managers or networks, they need to know the rules—or at least, the rules of the day. But don’t get too stuck on them, because … you guessed it … they’ll change.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.
Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . It’s a tall order, but copywriting is essential for businesses. Why? Well, because it persuades consumers to interact with your company. Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.
Photo by Monstera. Today’s post is excerpted from the book The Linchpin Writer: Crafting Your Novel’s Key Moments by John Matthew Fox ( @bookfox ). The first paragraph of a book is quite possibly not only the most important impression a reader will get of your book, it’s also the gateway for you to figure out where to start telling your story. And if you can identify the right place to start, you’re far ahead of the curve.
Guess what I’ve been hearing a lot? Freelance script writing has become popular over the past few years! More and more content creators and studios are tapping into a larger talent pool by seeking remote scriptwriters to get the job done. And this means that there are a ton of different writing niches you can write in – as long as you know how to tell a story.
What a joy to interview two culinary talents and write food editorial about their journeys. Their baking and cooking adventures bring joy to others this holiday season and year-round. One of my favorite food editorial pieces! Article by Melanie Saxton. Photography by Bex Wood. Originally published in The Woodlands City Lifestyle. Baked With Love. Two local food artists create, inspire, and bring joy to others.
As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
The English language is filled with words that have similar spellings or root words, but that mean completely different things. Take nowhere , somewhere , everywhere , and anywhere , for example. These words refer to place (or a lack of place), but they each mean different things. Your writing, at its best. Grammarly helps you communicate confidently.
Do you love writing? Do you love food? I mean, most of us freelance writers do love our food – but if you have a passion for it, you can make money writing about it! Do you love visiting different restaurants? Does sampling new cuisine excite you? Do you spend hours in your kitchen coming up with new recipes? Did you know you can find some fun foodie writer gifts too !
As a travel writer, it was a thrill to cover the newly renovated splendor of the Grand Galvez hotel in Galveston, Texas. What an amazing venue for vacationing, staycationing, weddings, and gatherings! My piece as a travel writer on one of the most iconic and beloved beach hotels in the nation. The Grand Galvez is Grander than Ever. Explore the historic past in a hotel like no othe r.
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
You’ve probably heard that “content is king.” But what does that really mean? And how does it relate to SEO? In a nutshell, Google (and other search engines) are providing their users with the best possible experience. That means giving them relevant, accurate results to their search queries. And what is the best way to provide relevant, accurate results?
If you work with digital content, you may have heard of "scrollytelling." However, this engaging design practice is relatively new. So, you might be wondering how it works and what types of sites can implement the technique. In this post, we'll explain what scrollytelling is. Then, we'll discuss what themes are compatible with this feature before sharing some scrollytelling examples to motivate and inspire you.
One of my greatest experiences as a military writer is documenting the post-service journeys of our veterans. As a military writer and editor of magazine articles and books, what an honor and privilege to interview those who have served or are currently serving. I’m from a military family and never tire of the stories told by our nation’s best.
Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
This post is authored by an event host for the Freelancers Hub. To find out more about the events we offer or to pitch a class you'd like to teach, visit: [link] Goldman Sachs Research estimates the risk of recession in the next year at 30% in the U.S. As an independent worker, our entire livelihood depends on getting clients and getting paid for our services.
Our recommendation for the best link building tool is Ahrefs because it has several valuable features to simplify and streamline link research and prospecting. Start your 7-day trial for just $7. Link building takes a lot of time, effort, and technical capability. But using the right tool can certainly make your life a lot easier. This guide compares the best link building tools that are purpose-built to streamline every step in the link building process, from identifying opportunities for new b
Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t. Continue Reading. The post 3 Types of Tone in Writing That Build Loyal Audiences appeared first on Copyblogger.
If someone says you’re making a circular argument, it’s because the argument you’re making is circular. . Does that make sense? Of course it doesn’t. You can’t logically define something using a circular argument because a circular argument is a claim where both portions rely on the other’s truthfulness. In other words, you can’t define something by using it as the definition. .
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Register your domain name today with Bluehost for the best domain registration for WordPress, web hosting, and an easy-to-use drag-and-drop website builder. Bundle domain name registration with any Bluehost web hosting plan and get the domain name for free. You can’t run a store without naming it. Similarly, you can’t have a website without a domain name.
Morphology is the study of how parts of words, called morphemes , create different meanings by combining with each other or standing alone. For example, if you take the morpheme cookie and add the suffix – s , you create a new word — cookies , a plural form with a slightly different meaning than the singular form. . Morphology is a crucial part of lexicology, the study of words and their meanings, as well as etymology, the study of how words originate and evolve.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
In 2022, video marketing is virtually impossible to ignore, with a whopping 92% of marketers reporting that video content accounts for a significant chunk of their overall marketing strategy. . It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . Speaking of platforms that feature video content , there are two that undoubtedly lead the fray – TikTok & YouTube.
Our recommendation for the best domain name generator is GoDaddy for its easy-to-use search function and convenient domain purchasing. Find your.com domain name for only $0.19. Getting your business online starts with choosing a domain name for your website. If you’re struggling to come up with unique ideas, a domain name generator can create attention-grabbing domain name suggestions for your business.
Practice is the best way to keep improving as an online copywriter. Follow the “client brief” to do this practice assignment, using tips from a master.
Usually, we think of reading as a silent activity. But often, there are sounds happening inside our heads. When we read, we recognize the way words are articulated next to each other. You don’t need to read a Dr. Seuss poem out loud to know which parts rhyme; you can intuitively hear that “ham,” “Sam,” and “am” are interacting with each other. . Writers can take advantage of this audible quality using assonance.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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