Sat.Apr 08, 2023 - Fri.Apr 14, 2023

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10 Content Marketing Goals Worth Pursuing

CopyBlogger

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

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How to Write AI Prompts: The Key to Better Outputs from Generative AI

Contently

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai to understand how they could help me produce better content. As I did, I kept hearing about the amazing productivity gains people have been seeing. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two.

Writing 126
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11 Common Blogging Mistakes

Blogging From Paradise

Blogging successfully involves patiently building a rock solid foundation for your campaign. Doing it the right way from day 1 is quite rare.

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Income Tax (ITR) for Freelancers in India – 2023 Guide

Write Freelance

Tax season can be extremely stressful for anyone, especially for freelancers in India. You need to compile all of your yearly invoices, put them together sequentially, and then figure out the way to accurately file ITR according to your tax slab. But did you know as a full-time freelancer you only need to pay taxes over 50% of your income? There are a lot of nuances to income tax for freelancers in India.

Freelance 246
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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First, my father taught me to work hard… and then he taught me something I was slow to understand.

Nick Ursborne

My father was a farmer and a natural-born entrepreneur. I grew up watching him try various ways to expand his farm business. For example, in the photo above you can see him standing by his milk carton delivery van in the early 1960s. As far as I can tell, he was the first farmer in the UK to carton the milk from his farm, and sell the cartons from refrigerated vending machines in local towns.

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How to Use AI for Copywriting (Without Losing Your Voice)

Ashleyn Writes

There we were, minding our own business, when BOOM — the AI bots exploded on the scene. Nope, not a George Orwell novel. This is real life! And if you’re an 80s/90s baby like me, you might be totally weirded out by all the things this technology can do. Taking care of digital pets in our pockets for fun? Totally fine. But relying on a computer to come up with copy?

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How To Get Your Audience To Give Their Data for Personalized Content

Content Marketing Institute

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content.

Audience 125
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Ask the Editor: How Do You Move Beyond the Three-Act Structure?

Jane Friedman

Photo by Andrew Neel Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Author Accelerator. Is book coaching your dream job? Take the One-Page Book Coaching Business Plan Challenge to find out what kinds of writers you would coach, how (exactly!

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21 Tricky Words to Know

Grammarly

No matter how many books you’ve read or how strong your writing skills are, there are certain words that are just hard to spell, hard to keep straight, hard to pronounce or all of the above. In a word, they are tricky. Usually, the trickiest words tend to strike not when you say them out loud but when you go to write them down. (Anyone who has ever tried to write the word discombobulated or mischievous will know the confused feeling these words inspire.

Food 119
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SEO Writing Tools (Do You Really Need Them?)

Ahrefs

If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will be hard.

Writing 118
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How Do You Make Money Blogging?

Blogging From Paradise

(Updated 4-11-2023) Most bloggers struggle to make money blogging for a number of reasons. Addressing these reasons frees you to make money.

Blogging 132
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Are You Giving Yourself Writing Credit?

Jane Friedman

Today’s post is by author, editor and coach Jessica Conoley ( @jaconoley ). Join us on April 27 for a class on working with beta readers. You know when you’ve had a really good writing day and you feel all that positive energy as you wrap up your work session? When you get up from your writing time and you’re ready to slay the rest of the day? That I’ve totally got this feeling is achievement momentum.

Writing 126
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10 Allegory Examples from Literature, Film, & Music (+ Definition)

Smart Blogger

In today’s post, we’ll dive into famous allegory examples from literature, movies, and music. And along the way, you’ll also learn: A simple, straightforward definition of allegory The 4 types of allegory Related literary devices (like parable and symbolism) And exactly why writers use allegories in the first place So if you’re looking for some allegory examples to help you get the hang of this literary device, or you’re curious how allegories can help you weave won

Prose 112
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SEO Agency Software (What Do They Use?)

Ahrefs

Accurate data is important for SEO agencies to make good decisions. As a result, every agency I’ve worked for over the past 10 years has had access to Ahrefs.

Agency 118
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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14 Tips to Become a Successful Blogger

Blogging From Paradise

(Updated 4-12-2023) Becoming a successful blogger depends on doing simple things patiently, persistently and generously.

Blogger 130
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9 SEO Problems Agencies Face (And How To Fix Them!)

Fat Joe

At FATJOE we’ve been helping SEO agencies and teams expand their SEO and marketing services for over a decade. In that time we’ve learned a thing or two not only about our clients but about the common problems SEO agencies face. SEO can be tricky, we all know it, but working for an SEO agency can present some unique challenges only faced by those in the SEO industry.

Agency 105
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Poetry Writing Jobs: 5+ Keys to Creative Writing Openings (2023)

Smart Blogger

Want to get paid to write poetry but not sure how to get poetry writing jobs? Yes, there’s something romantic about the poor poet languishing in a French café, accepting of his humble circumstances. But guess what? Times have changed. Nowadays, even a poet has bills to pay and mouths to feed. Read on as we walk you through how to make good money writing poetry.

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Healthline’s Content Anatomy: 5 SEO Insights to Learn From

Ahrefs

Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche.

Medical 124
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Get Executive Buy-in for Content Marketing (Even in an Economic Downturn) [Sponsored]

Content Marketing Institute

Content marketing programs can face big cuts when the chips are down. Here’s how to prove your value to executive stakeholders and preserve your budget.

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How to Blog Like a Successful Entrepreneur

Blogging From Paradise

(Updated 4-13-2023) Figuring out how to blog like an entrepreneur is different than figuring out how to blog. Entrepreneurs think like business owners.

Blogging 112
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11 Types of Poetry to Know, With Examples

Grammarly

Poetry is a broad literary category that covers a variety of writing, including bawdy limericks, unforgettable song lyrics, and even the sentimental couplets inside greeting cards. Some kinds of poetry have few rules, while others have a rigid structure. That can make poetry feel hard to define, but the variety is also what makes it enjoyable. Through poetry, writers can express themselves in ways they can’t always through prose.

Prose 103
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11 Creative Marketing Ideas (Suggested by 18 Marketers)

Ahrefs

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Write Like You Talk: 12 Tips for Conversational Content

Content Marketing Institute

Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences.

Writing 127
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A Beginner’s Guide to Ranking Higher With Schema Markups

Contently

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Yet, with everyone now familiar with the “content is king” adage, marketers must pull out all the stops to ensure their content stands out from the rest.

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Are You Meant to Freelance? These 5 Keys Have the Answer

Freelance Writing Jobs

Finding a career that suits your interests, lifestyle, and income requirements can be a challenge. For some people, the idea of working from home sounds beyond perfect, with the opportunity to wear pajama pants all day and surf the internet. However, working on freelance writing gigs from home comes with its fair share of downsides as well. Before you make the leap and quit your day job, here are a few things to consider to know if freelance writing is right for you.

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How To Use ProWritingAid To Improve Your Writing With Chris Banks

The Creative Penn

You cannot see many of the problems with your own writing, as you are so close to the manuscript. ProWritingAid can help you self-edit your work before you take it on to a human editor, so they can focus on the bigger issues. In this episode, Chris Banks, the CEO of ProWritingAid talks about how developments in AI have added functionality to the software to help writers even more.

Banking 98
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How a Weak Point of View Sabotages Your Content – and What To Do About It [Rose-Colored Glasses]

Content Marketing Institute

The authors of an open letter from the Future of Life Institute damaged their own message when they didn’t help readers realize their best next experience.

IT 108
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Content Marketing Trends From the Start of 2023

ContentWriters

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance. And because it touches every part of a marketing plan, content marketing trends are constantly changing to adapt to new audiences, technologies, and content objectives.

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The 9 Core Roles on an Established Content Team

Intergrowth

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website.

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Writing Nature Memoir With Merryn Glover

The Creative Penn

How can we bring a place alive in our writing? How can we tackle the challenges of writing different types of books at different times in our writing career? Merryn Glover talks about her experience in this episode. In the intro, Kobo launches Kobo Plus in the US and UK ; Amazon is closing Book Depository ; Amazon layoffs in devices and books ; end of Kindle newsstand ; Moonshots and Mindsets with Emad Mostaque ; Futureproof: 9 Rules for Humans in the Age of Automation by Kevin Roose.

Writing 98
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.