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There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. You do the work. You put the words together. You wait for pay day. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page.
How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward? As writers, we often emulate the old masters. We study adverts by David Ogilvy and Gary Halbert. We devour the books by Hemingway and Chandler. We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing.
A few weeks back, I asked a question in my newsletter. I wanted to know what people *really* needed help with writing-wise. Common themes emerged: Accountability. Encouragement. Guidance. Writing.it isn't easy for most people. Pair that with busy schedules, being our own worst critics, and not knowing what to write about, and it's easy to see why so many people opt to *NOT* write anything at all.
I’ve learned a lot about myself and my freelance business over the past several years. Being neuro-divergent is something that I’ve come to accept and it’s definitely something that has shaped the way I run my business. There are several things I’ve learned since discovering my neuro-divergence that have made a gigantic impact on the way I run things as a freelance writer.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
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Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.
Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.
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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
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What can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it work? Let’s talk about that for now and in the long run.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Biweekly can mean twice a week or once every two weeks, but most people use it to refer to the latter. There are times, however, when a biweekly meeting on your work schedule may occur twice a week. We’ll dive deeper into the meaning of biweekly , why it sometimes confuses people, provide synonyms to avoid uncertainty, and discuss other time-related words that use the bi- prefix.
In the rapidly evolving digital space of today, small and medium-sized businesses (SMBs) in India are undergoing a remarkable growth trend. However, to not just survive but flourish, they must embrace modern payment solutions. This is precisely where payment gateways come into play. In this article, we’ll take a deep dive into the realm of payment gateways, explore the diverse options customized for SMBs, provide insights on choosing the perfect one, and underscore the compelling reasons w
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The English language is varied, beautiful, and sometimes confusing with its inclusion of non-phonetically spelled words and complex grammatical rules. However, it also has many unusual and cool words with cool meanings to discover. Here, we dive into some of our favorite words, with definitions and examples. Cite your sources with confidence Grammarly helps you avoid plagiarism Write with Grammarly What is a cool word?
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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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