Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. You do the work. You put the words together. You wait for pay day. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page.

Copywriting 237

Copywriting Copywriter Writing Landing Page 237

Enchanting Marketing

NOVEMBER 14, 2023

How do you make your words more powerful? How do you make your words sparkle so you ideas can burst forward? As writers, we often emulate the old masters. We study adverts by David Ogilvy and Gary Halbert. We devour the books by Hemingway and Chandler. We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing.

Writing 210

Writing Sales Copy Text Copy 210

Kayleigh Moore

NOVEMBER 13, 2023

A few weeks back, I asked a question in my newsletter. I wanted to know what people *really* needed help with writing-wise. Common themes emerged: Accountability. Encouragement. Guidance. Writing.it isn't easy for most people. Pair that with busy schedules, being our own worst critics, and not knowing what to write about, and it's easy to see why so many people opt to *NOT* write anything at all.

Writing 163

Writing Projects Agency Advertising 163

Jane Friedman

NOVEMBER 15, 2023

Photo by Tommes Frites Today’s post is by author and writing coach April Dávila ( @aprildavila ). Have you ever read a description in a book and actually stopped to say to yourself, “Dang, that’s good.” And then maybe read it again? If so, you’ve probably also read a book where you found yourself mumbling, “I really don’t need to know every detail about this guy’s library/tools/muffin recipe” as you flip a few pages to find where the story picks up again.

Writing 134

Writing Prose Engineering Engagement 134

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Ahrefs

NOVEMBER 15, 2023

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good.

SEO 125

SEO Brand Website 125

Buffer

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over this high-spend period.

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Grammarly

NOVEMBER 13, 2023

The English language is varied, beautiful, and sometimes confusing with its inclusion of non-phonetically spelled words and complex grammatical rules. However, it also has many unusual and cool words with cool meanings to discover. Here, we dive into some of our favorite words, with definitions and examples. Cite your sources with confidence Grammarly helps you avoid plagiarism Write with Grammarly What is a cool word?

Recruitment 116

Recruitment Medical Banking Entertainment 116

Blogtrepreneur

NOVEMBER 16, 2023

In the rapidly evolving digital space of today, small and medium-sized businesses (SMBs) in India are undergoing a remarkable growth trend. However, to not just survive but flourish, they must embrace modern payment solutions. This is precisely where payment gateways come into play. In this article, we’ll take a deep dive into the realm of payment gateways, explore the diverse options customized for SMBs, provide insights on choosing the perfect one, and underscore the compelling reasons w

Banking 115

Banking Management Website Sales 115

Content Marketing Institute

NOVEMBER 14, 2023

Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.

Audience 113

Audience Marketing Content Marketing Content 113

Quick Sprout

NOVEMBER 14, 2023

Aspiring internet entrepreneurs often think that making money with blogs takes nothing more than slapping content onto a free WordPress … How To Make Money Blogging and Get Passive Income Read More » The post How To Make Money Blogging and Get Passive Income appeared first on.

Blogging 116

Blogging Blog Content Post 116

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Grammarly

NOVEMBER 17, 2023

Your workweek is off to a strong start when suddenly you start to feel the symptoms of an illness. Or maybe you were injured, or some other physical condition (or even a psychological one) has set in. Sometimes, despite your intention to be productive, your body overrules you. It’s time to face it: You can’t work today. Here, we’ll focus on illness, but our suggestions also apply to other medical conditions.

Medical 111

Medical Writing Communication Management 111

Jane Friedman

NOVEMBER 14, 2023

Today’s post is by author Heather Lanier. The problem was Jesus. He kept appearing in my poems. And not even in the way typical fans of Jesus would like. He was peculiar: silently doodling in sand, or teetering with endearing doubt, or kind-of sexy in chiseled statue-form, suspended on a human-sized cross. Christians would not dig some of this. Nor (I assumed) would the literary poetry world, whose faith tolerance is limited.

Construction 108

Construction Writer Projects Publishing 108

The Hoth

NOVEMBER 14, 2023

On May 10th, 2023, Google announced its Search Labs initiative , which allows users to test and experiment with new Search features for a limited time. The most exciting and controversial feature users get to test drive is Google SGE (Search Generative Experience), which adds the power of generative AI to Google Search. With it, users can ask questions conversationally instead of using brief search queries.

SEO 105

SEO IT Electronics Keywords 105

Quick Sprout

NOVEMBER 16, 2023

Technical problems can be scary to deal with, especially when you’re troubleshooting in unfamiliar territory. One of the error messages … 5-Minute Guide: How to Fix ERR_TOO_MANY_REDIRECTS Read More » The post 5-Minute Guide: How to Fix ERR_TOO_MANY_REDIRECTS appeared first on.

Website 102

Website Post 102

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammarly

NOVEMBER 15, 2023

You’ve encountered creative nonfiction countless times—in conversation, on social media, and on the written page, but could you define or explain it if asked? Here, we’ll look at the kinds of writing and speech that make stories, podcasts, and countless other media come to life, all while sticking to the truth. Your writing, at its best. Grammarly helps you communicate confidently Write with Grammarly What is creative nonfiction?

Creativity 113

Creativity Food Prose Storytelling 113

Content Marketing Institute

NOVEMBER 16, 2023

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.

Content 100

Content 100

Freelance Union

NOVEMBER 16, 2023

I’ve learned a lot about myself and my freelance business over the past several years. Being neuro-divergent is something that I’ve come to accept and it’s definitely something that has shaped the way I run my business. There are several things I’ve learned since discovering my neuro-divergence that have made a gigantic impact on the way I run things as a freelance writer.

Freelance 102

Freelance Writer Writing Services Text 102

Quick Sprout

NOVEMBER 11, 2023

Brands increasingly rely on video to capture online audiences. Gan.ai promises a novel solution for personalized, data-driven video marketing at … Gan.ai Review Read More » The post Gan.ai Review appeared first on.

Brand 100

Brand Audience Marketing Post 100

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammarly

NOVEMBER 16, 2023

Biweekly can mean twice a week or once every two weeks, but most people use it to refer to the latter. There are times, however, when a biweekly meeting on your work schedule may occur twice a week. We’ll dive deeper into the meaning of biweekly , why it sometimes confuses people, provide synonyms to avoid uncertainty, and discuss other time-related words that use the bi- prefix.

Communication 111

Communication Management Publishing Publisher 111

CopyBlogger

NOVEMBER 17, 2023

The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Even if. Continue Reading The post 9 Content Marketing Metrics To Measure Your Strategy’s ROI appeared first on Copyblogger.

Content Marketing 99

Content Marketing Marketing Content Post 99

Smart Blogger

NOVEMBER 17, 2023

Listen: Most aspiring writers never get rich. You know that. I know that. Everybody knows that. But is it possible to make a nice little side hustle income? Or get paid to write from time to time? Absolutely. In this post, you’ll learn exactly how to make money writing – different strategies, how to do it – basically, everything you need to know to succeed.

Writing 98

Writing Copywriting Copywriter Freelance 98

AIIP

NOVEMBER 14, 2023

By the AIIP External Communications Committee This post was originally published in November 2022. It’s been updated and reposted to celebrate Global Entrepreneurship Week, November 13-19. This week marks the 16th anniversary of Global Entrepreneurship Week, celebrated around the world each November. The Merriam-Webster Dictionary defines an entrepreneur as “one who organizes, manages, and assumes… Read More » The post AIIP Bolsters Business Success for Global Entrepreneurs appeared first o

Communication 83

Communication Management Publishing Publishing 83

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

The Creative Penn

NOVEMBER 13, 2023

How can you shift your mindset from catalog sales to selling direct? How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? Russell Nohelty gives his tips in this interview. In the intro, Top 10 tips for indie authors [ Clare Lydon ]; 10 years lessons learned [ SJ Pajonas ], My timeline of being an author ; Using AI tools for fact-checking [ The Blue Garret ]; Today's show is sponsored by Draft2Dig

Retail 98

Retail Sales Prose Script 98

BKA Content

NOVEMBER 13, 2023

How To Approach SEO for Franchises Search engine optimization is a critical facet of any business website, as it provides a clear avenue to reach your target customers. On average, 53.3% of all traffic to a site originates from organic search. However, optimizing your franchise SEO while adhering to corporate branding guidelines has unique challenges.

SEO 98

SEO Social Media Search Engine Optimization Keywords 98

Grammarly

NOVEMBER 14, 2023

Adding extra description to a noun, a participial phrase is a great way to explain details without interrupting the rest of a sentence. But how do you use them, and what are the rules? We explain everything you need to know below and include some participial phrase examples so you can see how they work. Cite your sources with confidence Grammarly helps you avoid plagiarism Write with Grammarly What is a participial phrase?

Construction 97

Construction Concept Ads Writing 97

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

Publishing 91

Publishing Publishing Publisher Content Marketing 91

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Quick Sprout

NOVEMBER 17, 2023

The internet is a marvel that works because of the sprawling set of dispersed infrastructure supporting it. The system is … The Beginner’s Guide to Types of DNS Records Read More » The post The Beginner’s Guide to Types of DNS Records appeared first on.

Website 91

Website IT Post 91

BKA Content

NOVEMBER 15, 2023

The 7 Best Ecommerce SEO Services of 2023 Ecommerce is a smart investment for every business, whether you sell exclusively online or have a physical store, too. In 2023, a whopping 20% of all retail sales happen online. Experts predict that in a couple of years, one in four customers will buy online. How can the best ecommerce SEO services help your business climb on board this magical money/bullet train?

SEO 98

SEO Retail Search Engine Optimization Landing Page 98

Freelance Union

NOVEMBER 15, 2023

We’re trained to be employees our entire lives, fit into a box that someone else has defined, and be a widget in the larger system.   When we’re raised in a structure where we don’t define work for ourselves, having complete ownership over what we do and how we do it can be daunting. No one teaches us to be entrepreneurs, let alone solopreneur businesses of one.

Agency 90

Agency Freelance Projects Engagement 90

Content Marketing Institute

NOVEMBER 17, 2023

What can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it work? Let’s talk about that for now and in the long run.

Brand 95

Brand IT 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing