Ahrefs
AUGUST 16, 2024
I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly search visits from Google.
Freelance Union
AUGUST 12, 2024
This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] If there’s one thing many of us don’t want to see in our mailbox, it’s a letter from the Internal Revenue Service (IRS).
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iWriter
AUGUST 14, 2024
Are AI detectors accurate? In an age where artificial intelligence plays an increasingly significant role in various fields, from education to cybersecurity, the reliability of AI detectors is a hot topic of debate. As these tools are designed to identify and evaluate content generated by humans versus machines, it raises crucial questions about their precision and efficiency.
Enchanting Marketing
AUGUST 13, 2024
Lately, my business has been in a bit of a pickle. For years, I’ve relied on Google as the main source of new blog readers and students for my courses. Unfortunately, Google traffic has dropped off so much, that I started to fear for my business. I needed to do something. So, 5 months ago, I jumped back into LinkedIn. The first two months on LinkedIn, I felt anxious and overwhelmed.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Blogging Wizard
AUGUST 14, 2024
Ready for a list of blog title templates that can help you fill your editorial calendar with content that will take your blog to the next level?
Content Marketing Institute
AUGUST 14, 2024
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
AUGUST 15, 2024
How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.
Freelance Union
AUGUST 12, 2024
Earlier this year, California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental labor protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.
Smart Blogger
AUGUST 12, 2024
What better way to understand litotes than by diving into a collection of handpicked litotes examples? In this post, we’ll define litotes and show how they can add character to your writing. Not only that, but litotes are also a wordsmith’s secret weapon when they want their prose to sound more conversational. If you’re thinking “That doesn’t sound half bad!
Susan Greene
AUGUST 11, 2024
I recently was targeted for a scam being played on freelancers such as copywriters and graphic designers. Fortunately, I recognized the con before losing any money, but I have to admit, I did consider following the instructions provided to me that could have made me a victim. I’m publishing the following information as a warning to other freelancers to not get duped.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Jane Friedman
AUGUST 13, 2024
AI-generated image (ChatGPT): a cozy sunlit home which is decorated for a party. On the dining room table is a sheet cake decorated with the author’s name and book title. Today’s post is by author Denise Massar. When I started writing my memoir, my publishing goal was Big Five or nothing. I pitied indie authors as also-rans. Anyone could self-publish.
Contently
AUGUST 16, 2024
Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.
Ahrefs
AUGUST 12, 2024
There’s a long-term trend of companies bringing SEO programs and expertise in-house.
Content Marketing Institute
AUGUST 16, 2024
One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? New AI tools can help.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammarly
AUGUST 14, 2024
At a time when AI-based communication tools are increasingly prevalent, Grammarly continues to deepen our expertise in evaluating text originality and responsible AI use. We’re launching originality features that combine plagiarism detection, auto-citations, and citation style formatting with newly developed AI detection. These capabilities address the growing need for transparency and accountability in the context of AI-generated content.
Smart Blogger
AUGUST 12, 2024
Brian Kurtz once wrote, “you can’t beat a swipe file for deep insight and inspiration.” It’s little wonder then why writers, bloggers, copywriters, students, and creatives from all fields use swipe files to fine-tune their writing skills and brainstorm fresh ideas. But what is a swipe file anyway? How can it improve your writing? And how the heck do you create one?
Ahrefs
AUGUST 16, 2024
In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client.
Content Marketing Institute
AUGUST 13, 2024
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
AUGUST 13, 2024
Our top priority at Grammarly is helping over 30 million users and 70,000 teams communicate more effectively, with best-in-class security and privacy practices that keep user data private and protected. We take this responsibility seriously and regularly update our compliance portfolio to stay ahead of evolving industry best practices. Today, we’re announcing we’ve achieved the ISO 27701 certification from our third-party auditor, Ernst & Young, demonstrating our commitment to maintaining th
Blogging From Paradise
AUGUST 15, 2024
Figuring out how to make money through your blog comes down to picking a few income channels and moving forward confidently.
Ahrefs
AUGUST 16, 2024
Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one.
Jane Friedman
AUGUST 14, 2024
Photo by Marc-Olivier Jodoin on Unsplash Today’s post is by editor Tiffany Yates Martin. Join her for a three-part webinar series POV Mastery , starting on Wednesday, August 21. You’ve developed your central story idea, worked out your plot and stakes, know your characters as deeply as close friends. But what’s the most effective way to tell their story?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammarly
AUGUST 14, 2024
Decision trees are one of the most common tools in a data analyst’s machine learning toolkit. In this guide, you’ll learn what decision trees are, how they are built, various applications, benefits, and more. Table of contents What is a decision tree? Decision tree terminology Types of decision trees How decision trees work Applications Advantages Disadvantages What is a decision tree?
Freelance Union
AUGUST 16, 2024
This post is provided by our partner, MetroPlusHealth. Find affordable freelance health plans for New Yorkers of all ages from MetroPlusHealth. Jumping jacks, going for a walk, or hitting the courts: All these activities and more can lift your spirits. But even though exercise is a known stress-buster, the thought of moving more when you’re feeling down, anxious, or stressed out might not seem all that appealing.
Contently
AUGUST 15, 2024
High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. 1. Set a mission, goals, and KPIs You wouldn’t cross the Atlantic Ocean without navigation equipment.
Jane Friedman
AUGUST 15, 2024
Today’s post is by Bethany Saltman and Fran Hauser , book coaches and co-hosts of the podcast BOOKBOUND. Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. In our work with authors, we find that people often approach the process with passion and ambition but without any sense of what it really takes to get the attention of an agent or editor, especially in today’s crowded market.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
AUGUST 15, 2024
Groundbreaking. Transformative. Disruptive. Powerful. All of these words can be used to describe generative artificial intelligence (gen AI). However, other descriptors also include puzzling , unclear , ambiguous, and risky. For businesses, gen AI represents the massive potential to enhance communication, collaboration, and workflows across their organizations.
David Meerman Scott
AUGUST 13, 2024
Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.
AIIP
AUGUST 13, 2024
By Annie McMillion Emotional intelligence is the single most important influencing variable in personal achievement, career success, leadership, and life satisfaction. – Nelson & Low, 2011; opening slide of June Boyle’s AIIP 24 Symposium session, Emotional Intelligence for Info-Entrepreneurs. Emotional Intelligence (EI), the ability to recognize and manage one’s own emotions and engage with the… Read More » The post AIIP24 Symposium Session Recap: Emotional Intelligence for Info-Entrepr
Freelance Union
AUGUST 15, 2024
I see you graphic designers. Forewarning: this article is going to feel like tough love. (I’m sure you’re thrilled to hear that). We all know the struggle: having time trickle down working on a design project, trying to recreate that one swatch that you dragged into by sheer happenstance. Or you are disillusioned to find that the font you used in a program can’t be seen on your design program once you open the same file on a different computer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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