Freelance Magic
DECEMBER 6, 2022
I’m not the biggest fan of LinkedIn. I’ve never been a fan of it and recently it seemed to get more… salesy? My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. But I’d heard from a lot of freelancers that LinkedIn was THE place to be. And, with the threat of Twitter going up in flames, I was keen to try out some other platforms.
Elna Cain
DECEMBER 3, 2022
Making money by doing what you love sounds great, doesn’t it? I know I got into freelance writing because I absolutely love it. It’s an opportunity for me to follow my passion, earn an income, and work from home. But part of being a successful freelance writer is not how well we write or how many clients we have – we also have to understand the money aspect of our business.
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Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
Quick Sprout
DECEMBER 6, 2022
Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
DECEMBER 9, 2022
There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible.
Jane Friedman
DECEMBER 7, 2022
Photo by Kevin Luke on Unsplash. Today’s post is by writer, editor and book coach Ariel Curry ( @arielkcurry ). Last year, Albert Bandura, a renowned psychologist and giant in the field of education, passed away in his 90s. Bandura is best known for his pioneering work around the idea of self-efficacy—a concept that impacts you everyday and has powerful potential for your writing life as well.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 8, 2022
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
Grammarly
DECEMBER 5, 2022
Lots of recent posts on the Grammarly blog have been about logical fallacies, so it’s safe to conclude Grammarly’s blog is focused on logical fallacies. . Not quite. While it’s true that we’ve published a number of posts on logical fallacies, it’s inaccurate to say the blog is focused on logical fallacies. In fact, it’s not even logically sound to make that claim, because if you look at all the posts we publish, you’ll see that the majority aren’t about logical fallacies.
Jane Friedman
DECEMBER 8, 2022
Photo by Daniel Reche. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by The S**t No One Tells You About Writing Podcast.
Quick Sprout
DECEMBER 5, 2022
Diversity is becoming a central conversation in the workplace, so employee resource groups are increasingly important. These groups create a safe space for employees from different genders, races, ages, and cultures to come together and raise awareness about their experiences. They also give people an opportunity to share any issues they are facing, both in the workplace and in their communities.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Agency Content Writer
DECEMBER 4, 2022
The post 5 Ways To Blog Like A Pro In 2023! appeared first on Agency Content Writer.
Blog Tyrant
DECEMBER 8, 2022
A VPN can help keep you secure and anonymous online. But do you know which is the best one to use? Check out our picks for the best VPN services on the market. The post 7 Best VPN Services for Bloggers in 2022 (Free + Paid) appeared first on Blog Tyrant.
Grammarly
DECEMBER 7, 2022
Ever wonder how James Patterson can churn out so many novels each year? Or how Carolyn Keene keeps producing Nancy Drew mysteries ninety years after the first one was published? Maybe you’ve seen CEOs with a few productivity books and wondered how they had time to write them. . You’re not alone. It might come as a surprise to you, but there are thousands of books that weren’t written by the person credited as the primary author.
Contently
DECEMBER 6, 2022
Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Hacker
DECEMBER 8, 2022
Long-form content is harder to produce, requires more up-front investment, and takes longer to bring results than short-form content. So why on earth should you create long-form content like blogs, videos, lead magnets, and even books? We did a content length study — reviewing 428 pieces of content published over a 12-month period (November 2021 to November 2022) – to find out.
Content Marketing Institute
DECEMBER 6, 2022
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.
Grammarly
DECEMBER 8, 2022
Prefixes are one- to three-syllable affixes added to the beginning of a base word to slightly change its meaning. For example, adding the prefix im- to the base word possible creates a new word, impossible , which means “not possible.”. Prefixes are a regular part of English, and understanding them can greatly improve your vocabulary and reading comprehension.
David Meerman Scott
DECEMBER 8, 2022
Budweiser was caught without the ball when host nation Qatar suddenly banned alcohol sales within World Cup stadiums. With millions of dollars’ worth of beer already onsite in the host nation, Anheuser-Busch InBev announced in a tweet that it would be donated to the winning country. This is a fascinating example of newsjacking.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Jane Friedman
DECEMBER 6, 2022
Photo by Rainier Ridao on Unsplash. Today’s post is an excerpt adapted from Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson ( @beckyrbnsn ). In my work with clients over the years, I’ve identified a significant gap that even very successful people must overcome to create reach. It’s the difference between how a person shows up online and how they show up offline.
Content Marketing Institute
DECEMBER 7, 2022
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals.
Grammarly
DECEMBER 9, 2022
Suffixes are letters added to the end of a base word to change its conjugation, word type, or other grammar properties like plurality. For example, take the noun strength : You can add the suffix – s to make it plural ( strengths ) or the suffix – en to change it into a verb ( strengthen ). You can then add the suffix – ed to make that verb past tense ( strengthened ). .
BKA Content
DECEMBER 7, 2022
How Online Copywriting Jobs From Home Can Boost Your Freelance Writing Career. Life as a freelancer means actively looking for opportunities, which may require breaking out of your comfort zone. For example, if you’ve never ventured into the copywriting space, you’re missing a variety of lucrative, engaging projects. Is it time to explore online copywriting jobs you can do from home?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
The Hoth
DECEMBER 5, 2022
Google processes over 8.5 billion searches per day. As a result, businesses all over the world rely on traffic from Google users. Unfortunately, websites that don’t follow Google’s guidelines could end up with a penalty. These penalties can have long-term consequences for a website, so it’s important to learn how to stay in Google’s good graces. . Read on to find out how to avoid the infamous Google penalty and keep your online traffic flowing freely.
Content Marketing Institute
DECEMBER 9, 2022
Before you get deep into where the content team reports or which function handles a content project, recognize that the decision-making process – not the actual decisions – will set you up for success. Robert Rose explains the why and how.
The Creative Penn
DECEMBER 9, 2022
How can authors use generative AI as a co-writing tool? How can creatives approach AI possibilities with curiosity rather than fear? Charlene Putney talks about writing with LAIKA. In the intro, ChatGPT , thoughts on the GitHub Co-Pilot case [ WIRED ]; and why digital abundance is an opportunity for curious creatives, not a threat. I also mention my book, Artificial Intelligence, Blockchain, and Virtual Worlds: The Impact of Converging Technologies on Authors and the Publishing Industry , and yo
ContentWriters
DECEMBER 6, 2022
Marketing is essential to the success of a business. Many companies are confident with hiring talent and projections. But they’re uncertain how to design their marketing team’s structure to consistently deliver the most effective results. The ideal team structure is the one that aligns with a company’s goals, but it also means understanding how different formulas can impact their success.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Hoth
DECEMBER 7, 2022
Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved. . While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become bigger than their wallets. .
Freelance Union
DECEMBER 6, 2022
Between the increase in expenses due to inflation and potential end-of-the-year deductions you can take, there is a lot to consider as you work to finalize your freelance business finances before Dec. 31. For this tax season, however, it is important to consider how inflation may play into your calculus, especially when it comes to deductions or if you raised prices to keep up with inflation.
Grammarly
DECEMBER 6, 2022
Italic font, or italics, is a style of typeface in which the text appears slanted, like this. While italics are mainly used to draw attention to certain words or passages, the font also plays an important role in differentiating the titles and names of things—such as novels, movies, and even spaceships—from other text. . There is a lot of confusion about which types of titles use italics and which use quotation marks.
ContentWriters
DECEMBER 7, 2022
Making sure your content ranks highly on search engines is crucial to discovery. Less than 6% of search engine users click on results from the second page. However, creating search engine-friendly organic content that provides value to users can be challenging. It’s also a moving target. Google makes several hundred tweaks to its algorithm every year — some big and some small.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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