Enchanting Marketing

JUNE 18, 2024

Does the idea of selling make you cringe? Selling may feel like pushing strangers to buy from you. Buy now or miss out!!! Makes you shudder, eh? But, you know, selling doesn’t have to be so pushy. You can sell without dirty tactics, without selling your soul. You can sell as if you’re talking to a good friend. Shall I show you? 1. Show them a better life Friendly selling starts with believing in your product or service.

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Sales Persuasion Sales Copy Food 186

Make a Living Writing

JUNE 17, 2024

Many freelance writers tell me they’ve never gotten a nibble off their writer sites. If this is you—or you have yet to put up a website—let me spotlight some of the biggest problems right now. See, there are some basic approaches, and some key phrases, that you really want to avoid on your freelance writer website. These blunders make you seem, variously: Desperate Pushy Snobby Self-involved Uninterested in doing client work Here are the cringe-worthy moves to avoid for writer sites Want t

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Writer Healthcare Freelance Manufacturing 91

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Marketing 114

Marketing Brand Content 114

Arrant Pedantry

JUNE 18, 2024

From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it. Maybe it’s been a while since you reviewed your house style guide, and you want to review it and make sure it’s still useful and relevant.

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Copy Editor Projects Copy Ads 342

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

The Daily Egg

JUNE 20, 2024

All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered. The post How To Balance Deep Copywriting Research With a Deadline appeared first on The Daily Egg.

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Copywriter Copywriting Advertising Website 115

Jane Friedman

JUNE 18, 2024

Photo by George Milton Today’s post is by author Amy L. Bernstein. Admit it. You love to read novels. But every so often, you start a book you cannot bring yourself to finish. Perhaps you close it gently and with regret, maybe a tinge of guilt. Other times, perhaps you want to throw the book across the room in frustration. Every reader has a DNF (did not finish) list.

Advertising 131

Advertising Education Writer Publishing 131

Smart Blogger

JUNE 17, 2024

So, you’d like to take blogging for a test drive, eh? See if you like it or not before ponying up the bucks for a complete self hosted WordPress setup? You’ve probably heard you can start a blog for free, and indeed you can. The big question is: What’s the best blogging platform right now? And the answer is… it depends on what you’re trying to accomplish.

Blogging 105

Blogging Blog Publishing Publishing 105

The Daily Egg

JUNE 17, 2024

Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. The post Most Copywriting Tips are Vague and Generic–Not These 9 appeared first on The Daily Egg.

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Copywriter Copywriting Writer Post 110

Jane Friedman

JUNE 19, 2024

Photo by Joseph Corl on Unsplash Today’s post is by writer, editor, and book coach Lauren Reynolds. When I decided to change careers and write for a living, I researched and read everything I could. I attended seminars, writing workshops, and took several courses. I was hungry for information and, in my pursuit, grew so full that I was bursting at the seams—too overloaded to decipher good advice from bad.

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Writer Advertising Writing Projects 126

Grammarly

JUNE 17, 2024

I’m the CEO of a company that has been growing and profitable for 15 years, trusted by over 30 million customers and 70,000 teams, yet speculating about Grammarly’s demise has become a favorite pastime for some. To paraphrase Mark Twain, recent reports of our death have been greatly exaggerated. Despite speculation about perceived threats from companies like Apple, Microsoft, and OpenAI and a new crop of “RIP Grammarly” headlines, I’m entering the chat to say we’re here and we’re thriving.

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Communication Writing Blogging Blog 107

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Express Writers

JUNE 17, 2024

As an online writer, whether new or seasoned, do you hear the word “copywriting portfolio” or get the potential clientele email demanding your “best samples,” and break out in shivers? It doesn’t have to be such a scary thing, but I understand. Copywriting clients and employers want to see many samples of your work. They look for your best pieces before considering you.

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Portfolio Copywriting Copywriter Copy 98

Content Hacker

JUNE 19, 2024

Have you ever picked up a book and felt like the author was speaking directly to you? That’s the magic of first-person writing. Writing in the first-person point of view allows the author to step into the story as the main character, using “I” and “we” to create a direct, personal connection with the reader. Imagine looking through a character’s eyes, experiencing their thoughts and emotions firsthand.

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Writing Script Storytelling Education 93

Jane Friedman

JUNE 20, 2024

Photo by Andrew George on Unsplash Today’s post is by writer, podcaster and editor Wayne Jones. Scholars generally have two very different venues in which to publish their work, and hence two different audiences as well. The main one is the academic journal, where they are generally talking to and writing for other scholars in their discipline. The other is popular media like the magazines, blogs, podcasts, and many other places where they are talking to the general public.

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Writing Prose Proofreader Retail 109

CopyBlogger

JUNE 21, 2024

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry. Continue Reading The post A Beginner’s Guide To Social Media Personal Branding appeared first on Copyblogger.

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Social Media Brand Media Post 92

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Express Writers

JUNE 16, 2024

The debate rages on… Is it worthwhile to learn how to write in the face of surging AI popularity ? Artificial Intelligence has reduced writing anything from blog posts to white papers to a few clicks of a button. A few well-prepped prompts, and you’re off to the races. Rather than slog an entire day to write a measly thousand ones, AI can spit out tens of blog posts an hour.

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Writing Writing Style Writer Communication 97

Freelance Union

JUNE 18, 2024

Perks freelancers often enjoy include; the freedom to work at their own pace, deciding on the projects they want to work on, choosing the people to work with, getting paid for their work, and many other incomparable benefits.  However, with this freedom comes the responsibility of managing client relationships. In this working relationship, as with all other relationships, you must set clear boundaries with your clients from the start of your interaction with them.

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Freelance Projects Communication Management 93

Grammarly

JUNE 17, 2024

In the rapidly changing field of artificial intelligence (AI) , large language models (LLMs) have quickly become a foundational technology. In this article, you’ll learn more about what LLMs are, how they work, their various applications, and their advantages and limitations. You’ll also gain insight into the future of this powerful technology. What are large language models?

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Architecture Medical Healthcare Text 96

Make a Living Writing

JUNE 20, 2024

One of the most frequent questions new writers and authors ask is how to price an ebook. With many factors that go into this decision, there aren’t many easy answers or hard and fast rules. I’ve learned how much to charge for my books through trial and error and came away with a few ideas about how to price your own. There’s no harm in treating your ebook pricing like an experiment.

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Sales Entertainment Audience Website 87

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Backlinko

JUNE 17, 2024

Your small business needs a solid online presence to get discovered. Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. Lindsey shifted her focus to SEO. And by 2021, her website had blossomed into a lucrative six-figure business.

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Website SEO Keywords Engineering 87

Freelance Writing Jobs

JUNE 20, 2024

There are a lot of pros to becoming a freelancer that makes launching your own business seem quite attractive. Setting your own hours, not having to wait for time-off requests to be approved, and choosing what projects you want to work on are serious perks. However, one thing about being your own boss is that you have to work like a boss. You have new responsibilities that, as a worker bee, you likely didn’t have before.

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Freelance Finance Projects Collaboration 82

Grammarly

JUNE 17, 2024

Since its introduction in 2020, GPT-3 has shown the world the potential of generative AI. It was the second of OpenAI ’s GPT models to be released to the public, and for many people, it was their first exposure to generative AI. From chatbots to coding assistants, GPT-3-powered applications offer new ways to incorporate technology into your daily life.

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Architecture Script Education Concept 94

Blogging From Paradise

JUNE 20, 2024

Bloggers go back and forth about the popular debate: Should you focus on blog post quality or quantity?

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Blog Post Post Blogging Blog 106

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Backlinko

JUNE 20, 2024

Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024. Today, there are over 2.2 billion active Apple devices worldwide. Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business.

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Sales Ads Marketing IT 78

Publishing Trends

JUNE 21, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Sounds and Spaces- How Author Kevin Kwan is Inspired Barnes & Noble Buys Tattered Cover Bookstore but is it’s Fate in Good Hands? DEI Debacle- Is Publishing Addressing it or Dismissing it?

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Blog Post Publishing Publishing Publisher 107

Grammarly

JUNE 18, 2024

440% more content issues caught and fixed 46% reduction in harmful language 26% increase in non-native English speaker confidence Executive Summary Eventbrite faced challenges related to content development and communication. Brand inconsistencies impacted their ability to craft a smooth customer experience. Meanwhile, internal jargon and inefficient knowledge distribution caused confusion, particularly for the increasingly global workforce.

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Content Communication Content Creator Projects 88

Jasper

JUNE 19, 2024

Explore the best AI marketing tools of 2024. Find top picks, features, and benefits to elevate your marketing strategy, attract leads, and convert prospects.

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Marketing 81

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Freelance Union

JUNE 18, 2024

The Internal Revenue Service today highlighted a number of options available to help taxpayers who missed the April deadline to file their 2023 federal income tax return. To help struggling taxpayers, the IRS has important payment programs that can help those who have trouble paying the amount owed and special first-time penalty relief for those who qualify.

Electronics 74

Electronics Banking Writing Finance 74

Copywriter Collective

JUNE 17, 2024

Content is incredibly important for any business, whether this is web copy that tells customers who you are and what you do or blog content that enables you to show your expertise and drum up interest. Even the content you produce for social media is vital to get right. For anybody who has decided that they need a wordsmith to bring some pizazz to their company’s copy, the management tips below should ensure your freelancers are well-briefed, feel like a proper part of your team, and are more l

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Freelance Copywriting Copywriter Copywriting Freelance 69

Blogtrepreneur

JUNE 19, 2024

AI translation tools have quickly become indispensable assets in global business communication, revolutionizing how enterprises engage with various stakeholders worldwide. Cutting-edge AI translation platforms bridge traditional language barriers, providing businesses with a reliable means of communication across borders. By harnessing AI’s power to its fullest extent, businesses can ensure optimal interactions with international clients, partners, and employees alike.

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Communication Collaboration Utilities Promotion 64

Jasper

JUNE 15, 2024

Let’s look at a few of the essential elements that make for a comprehensive and actionable content brief.

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Content 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing