Sat.Dec 11, 2021 - Fri.Dec 17, 2021

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Kristy Cambron joins Gardner Literary

Rachelle Gardner

I’m excited to announce Kristy Cambron has joined Gardner Literary as our newest agent! Kristy has been a published author since 2014 with numerous books for HarperCollins including historical fiction, Bible studies, Bibles, a Bible study journal, and a gift book anthology for Dayspring. She has also served as a Women’s Ministry Leader for one of the nation’s largest churches, and spent fifteen years in enterprise learning and leadership development for a Fortune 100 corporation.

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The Ultimate Guide to Bing SEO

Neil Patel

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

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9 Questions to Help You Prioritize Content Creation [Template]

Content Marketing Institute

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.

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Back to the Basics: The Importance of Buyer Personas

David Meerman Scott

The way most marketers operate is by making stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But a focus on buyer personas helps eliminate this behavior.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Identifying & Understanding Your Target Readers

Top Content Consulting

Identifying and understanding your Target Readers is one of the most important things you can do as a writer. It’s not enough to write for yourself or even for an audience that shares your interests. You need to understand who will be reading what you’re writing and then tailor it to them as much as possible. You should know their problems, wants, needs fears, and desires before they do!

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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.

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5 Tips for Finding the Best Content Writing Services

iWriter

According to a study by SEMrush, over 91% of businesses use content marketing. Content marketing is a great way to attract new customers and to improve your rankings on Google. However, it can be difficult to do on your own as a beginner. Something that can help you meet your content goals is finding the best content writing services to provide you with affordable, high-quality content.

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10 Actually Useful Ways to Repurpose Content

ThemeIsle

Publishing high-quality content requires a lot of work. Whether you run a busy blog or manage multiple social media accounts, you may be struggling to keep your platforms fresh with new posts. Therefore, you might be looking for an effective way to repurpose content and save yourself some time. The post 10 Actually Useful Ways to Repurpose Content appeared first on Themeisle Blog.

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. If you feel like you’ve tried everything from guest blogging to customer referrals, it might be time to take a second look at Facebook.

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Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success

Content Marketing Institute

If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year. Continue reading → The post Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success appeared first on Content Marketing Institute.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Write With Authority Even If You Have Doubts

Freelance Writing Jobs

We all have doubts. In an article I wrote some years ago, I mentioned one reason writers might feel self-doubt more than others. Everyone experiences self-doubt now and then. It’s part of being human, and writers are not exempt from this. In fact, I would go as far as to say that writers probably experience self-doubt more than other people. This is because we create things by transforming abstract ideas into concrete, readable words; and this makes us prone to criticism – whether constructive o

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Everything You Need to Know About Content Syndication

iWriter

Did you know that 57% of B2B marketers are struggling to engage target prospects? Content is a powerful marketing tool. However, to generate more leads and attract traffic, marketers need to do more than just use it. Marketers spend several hours or even days creating quality content. It can be discouraging if no one reads the content after all that effort.

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What is Performance-Based Marketing? (and How to Win at It)

Neil Patel

What’s the one thing you want from any digital marketing campaign? Results. Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. The problem? You don’t always get the results you want. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. Wouldn’t it be great if you only paid for successful campaigns?

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3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat

Content Marketing Institute

Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading → The post 3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat appeared first on Content Marketing Institute.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Write With Authority Even If You Have Doubts

Freelance Writing Jobs

We all have doubts. In an article I wrote some years ago, I mentioned one reason writers might feel self-doubt more than others. Everyone experiences self-doubt now and then. It’s part of being human, and writers are not exempt from this. In fact, I would go as far as to say that writers probably experience self-doubt more than other people. This is because we create things by transforming abstract ideas into concrete, readable words; and this makes us prone to criticism – whether constructive o

Writing 52
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Evaluating Your Blog’s First Year: 12 Great Questions to Ask

ProBlogger

The post Evaluating Your Blog’s First Year: 12 Great Questions to Ask appeared first on ProBlogger. Photo by Paul Skorupskas on Unsplash. I originally wrote this review process for bloggers who had started a blog through our Start a Blog Course however this is the same process that I go through EVERY YEAR for my own blogs and I’m sure it will help you too!

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Start to Finish Guide: How to Use LinkedIn Ads to Generate Sales

Neil Patel

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you c

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10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021

Content Marketing Institute

Dropping verbal bombs in a livestream usually isn’t a good thing. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Here are the top 10 takeaways. Continue reading → The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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When to Hyphenate Prefixes and Suffixes

Grammar Underground

Co-worker or coworker, antiAmerican or anti-American, pre-1950 or pre1950? There's no one-size-fits-all rule for hyphenating prefixes and suffixes. But the rules are flexible. The post When to Hyphenate Prefixes and Suffixes first appeared on Grammar Underground with June Casagrande.

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in.

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What's a clitic?

Grammar Underground

T’was just weeks before Christmas 2021 when I heard a word I probably should have learned decades ago: “clitic.” It’s a language term. I’m supposed to know those. But this one has eluded me till now — just in time to explain the “t” in my cheery holiday “t’was.”. I’ll let Merriam-Webster sum it up: “Clitic: a word that is treated in pronunciation as forming a part of a neighboring word and that is often unaccented or contracted.”.

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