Content Marketing Institute

APRIL 26, 2019

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading → The post Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples] appeared first on Content Marketing Institute.

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Neil Patel

APRIL 23, 2019

There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.

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Moz

APRIL 22, 2019

Posted by LilyRayNYC Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google.

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Engineering Digital Marketing Website Advertising 63

ThemeIsle

APRIL 24, 2019

If you don’t clean your house from time to time, it’ll transform into a mess. The same thing goes for websites (even if it’s not as evident). Over time, posts become outdated, images stop loading, links get broken, and much more. If you don’t carry out a website content audit from time to time, things. The post 4 Steps to Performing an Effective Website Content Audit (2023) appeared first on Themeisle Blog.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

APRIL 25, 2019

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading → The post Get Rid of These 25 Phrases and Words From Your Content appeared first on Content Marketing Institute.

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ProBlogger

APRIL 25, 2019

The post How to Build Trust with Your Blog appeared first on ProBlogger. This post is based on episode 151 of the ProBlogger podcast. “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” – Bob Burg. A big reason many businesses start blogs is to build trust with customers so they can drive sales.

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Blog Blogging Brand Sales 47

Content Marketing Institute

APRIL 24, 2019

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading → The post The Struggle is Real for Content Management and Technology [New Research] appeared first on Content Marketing Institute.

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Content Marketing Institute

APRIL 23, 2019

Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. Continue reading → The post Why You Shouldn’t Ignore Search Intent Optimization appeared first on Content Marketing Institute.

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Content Marketing Institute

APRIL 22, 2019

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind. Continue reading → The post Get a Plan: How to Make the Most of Influencer Marketing appeared first on Content Marketing Institute.

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Moz

APRIL 25, 2019

Posted by Cyrus-Shepard Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn't have to use Google's Disavow Tool, he provides his personal strategies for those times when using the tool makes sense.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication