Nick Ursborne

JANUARY 4, 2024

Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? That’s how most people do this. And it’s how I do it myself, some of the time. Start with a tool like ChatGPT to do the heavy lifting. Use it to do research for a new page, the outline, and a first draft. Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective.

Copywriter 224

Copywriter Copywriting Construction Copy 224

Ahrefs

JANUARY 4, 2024

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.

SEO 141

SEO Website 141

Freelance Union

JANUARY 3, 2024

We’ve all been there – the unbearable space between where you are and where you want to be in your business as a creative freelancer. Perhaps the current version of your career or business feels too small, safe, and limiting. Maybe you’ve outgrown your clients, revenue, and business model. Maybe you’re not even sure what your business model is (hey, there’s no shame in this game, most of us start with the default model!).

Freelance 78

Freelance Creativity Collaboration Projects 78

Ben Settle

JANUARY 3, 2024

Over the years many have asked your humble daily email horror host about ways to motivate themselves to do the writing they want to do for emails, sales copy, courses, books, even things like fiction. The obvious answer to them is to just sac up and do the work. But, one tip I can trace a whole lot more content written, created, sold in my business to is simply reading lots and lots and lots biographies from people who accomplished a lot of work and projects in their lives.

Writing 59

Writing Sales Copy Copywriter Copywriting 59

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

The Creative Penn

JANUARY 1, 2024

Happy New Year 2024! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create , and I measure it in years. At the end of each year, I make a photobook, and I publish an article here, which helps keep me accountable. If you’d like to share your goals, please add them in the comments below. 2023 was a year of change, culminating in my 15-Year Pivot , and so 2024 will be a year of consolidation and optimization of my new creative

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Creativity Advertising Projects Sales 98

Kristi Hines

JANUARY 1, 2024

Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.

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Script Content Creator Ads Blogger 258

Content Marketing Institute

JANUARY 5, 2024

The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.

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Marketing IT 122

Grammarly

JANUARY 5, 2024

The English prepositions in , on , and at are some of the most common words in our language, but they can easily get mixed up. Confusion can arise because not only are they all prepositions of place, but they’re also all prepositions of time; being prepositions of both time and place can make these two-letter words difficult to use. In this guide, we explain how to use in , on , and at.

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Concept Communication Writing Blog 122

Kristi Hines

JANUARY 1, 2024

Discover over 70 creator monetization programs on dozens of platforms! Do you want to learn how to make money online in 2024? It all starts with content. Creator Monetization In A Nutshell If you create any form of content – audio files, apps, articles, images, photos, podcasts, videos, or websites – you can monetize it. Repurpose that content into multiple formats (ex. podcast > transcript > quote images > blog posts), and you can monetize it on more platforms.

Script 182

Script Content Creator Ads Blogger 182

Ahrefs

JANUARY 4, 2024

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing but also move the needle for SEO and user experience.

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Website SEO 125

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

JANUARY 4, 2024

Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, January 24 for the online class Analyze Story Like an Editor. One of the most important abilities a writer can hone doesn’t involve writing—at least not their own. Learning to objectively assess other people’s stories, and pinpoint what makes them effective or not, will do more for your own writing craft than even psychologist K.

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Writer Storytelling Insurance Engagement 121

Grammarly

JANUARY 4, 2024

Most of the punctuation marks we know and love have been around for centuries, but can you believe that’s not the case for the wild and whimsical interrobang‽ Invented in 1962, this punctuation mark combines the exclamation mark and the question mark into one fancy doodad. Although it’s lesser known than most punctuation types and not often used, it’s a fun trick you can use to convey a question in an excited and energized way.

Construction 119

Construction Copy Text Communication 119

Content Marketing Institute

JANUARY 3, 2024

Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.

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Text Content Audience IT 116

Smart Blogger

JANUARY 5, 2024

Let me guess… You’re staring at a blank page. Your brain is fried. And you can feel a headache coming on. You know you should be writing, but… You can’t do this anymore. Your muse is gone. Your well of inspiration is empty. Finished. Stone-dry. You’re not just bored or tired. No, no. This is far worse: Writer’s block. You try to stop your mind from wandering off.

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Creativity Writer Blogger Proofreader 111

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

JANUARY 3, 2024

Photo by Seven Shooter on Unsplash Today’s post is by author and book coach Samantha Cameron. Years ago, I had a student in my AP World History class, who, despite seeming interested in the class, never submitted any homework. It was tanking her grade. Hoping to solve this no-homework spiral, I pulled her aside and asked what she did after school most days.

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Writer Agency Social Media Engagement 120

Grammarly

JANUARY 2, 2024

Everyone probably knows that a group of cows is called a herd and perhaps that a group of lions is called a pride, but did you know that a group of otters is sometimes referred to as a raft? Or that a group of swans can be called a wedge—but only when they’re flying? These terms for congregated animals are examples of collective nouns: nouns that refer to groups or collections.

Communication 116

Communication Audience Ads Writing 116

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

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Brand Content Content Marketing Marketing 114

Backlinko

JANUARY 4, 2024

In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. So if you’re looking to optimize your website in 2024, you’ll love this article. SEO: A Year in Review As we look back on 2023 there have been some important updates that will shape SEO strategies in 2024 and beyond.

SEO 111

SEO Engineering Keywords Social Media 111

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Blogtrepreneur

JANUARY 5, 2024

Search engine optimization (SEO) has become the cornerstone of online visibility and success in the fast-paced digital landscape. Nevertheless, not all businesses have the in-house resources or expertise to manage their SEO efforts. This is where White Label SEO services come into play, providing a valuable solution for agencies and businesses looking to offer SEO solutions without the need to build an in-house team.

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SEO Search Engine Optimization Agency Digital Marketing 111

Grammarly

JANUARY 3, 2024

If you’re wondering how to write a preface, chances are you’ve already written a book or academic article. or you’re at least working on one! A preface is a preview of your writing that introduces you as its author. It can explain why you’re qualified to write the piece, your experience with the writing process, your goals for your writing, or additional information readers need in order to engage with it the way you’d like them to.

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Writing Text Concept Copywriter 105

Blogging From Paradise

JANUARY 5, 2024

Bloggers typically engage in information orgies engineered to give away commonly taught strategies to get quick results.

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Blog Blogging Engineering Blogger 103

CopyBlogger

JANUARY 5, 2024

Over six months, Alex Hormozi achieved astounding growth: He had been steadily publishing seven pieces of content weekly for the. Continue Reading The post Content Repurposing Strategy: From 180k to 1.2M Followers appeared first on Copyblogger.

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Content Publisher Publishing Publishing 98

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Blogtrepreneur

DECEMBER 30, 2023

Moving medical equipment can be a hefty task. Some medical devices and tools contain delicate components that can easily break during transit. Others are bulky, heavy, and difficult to move. Despite being a challenging task, transporting medical equipment is often necessary. You might need to move a diagnostic tool from one hospital site to another or deliver an important medical tool to a local primary care facility to ensure the continuation of care for a patient.

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Transportation Medical Hospitality Healthcare 111

Grammarly

JANUARY 1, 2024

When should a job title be capitalized in a sentence? It’s a simple question with a less-than-simple answer. Sometimes job titles like “president,” “prime minister,” or even royal titles like “queen” use lowercase letters, but sometimes they’re capitalized, as in “President Lincoln” or “Prime Minister Sanchéz.” So how do you know when to capitalize job titles?

Concept 101

Concept Text Website Writing 101

The Creative Penn

DECEMBER 31, 2023

Another year ends, and once more, it's time to reflect on our creative goals. I hope you will take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. In the intro, 2023 was the year that Twitter died — and became X. What that means for me, plus The Verge does an overview.

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Creativity Retail Advertising Sales 98

BKA Content

JANUARY 1, 2024

An Overview of SEO Pros and Cons In 2020, web users conducted 5.1 trillion searches on Google. However, many users don’t go beyond the first page of results when they review their search results. Like many businesses, you may have considered or even tested SEO strategies. These are some SEO pros and cons. SEO Pros and Cons: Disadvantages It may surprise you to learn that many (57%) of B2B internet sellers feel their content is generic and does not get a response from their clients.

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SEO Brand Awareness Advertising Keywords 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Blogtrepreneur

DECEMBER 30, 2023

Human error can have lasting repercussions for your business, including a reduced bottom line and a damaged reputation. While you can’t completely prevent errors, understanding a few common solutions will help you address them more mindfully. Use Telematics to Reduce Errors While a fleet allows your business to be more productive, it can also be a source of errors if you don’t manage it right.

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Telecommunication Communication Management IT 111

Content Marketing Institute

JANUARY 2, 2024

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Marketing 95

Marketing 95

Freelance Union

JANUARY 3, 2024

Although no significant tax legislation was enacted in 2023, there were changes from  2022 tax legislation that will have an impact on 2023 tax returns as well as changes being announced for 2024. Here’s a quick run down to help you be prepared for the coming tax season and new year ahead. The Inflation Reduction Act provided new or enhanced tax credits and deductions for individuals and businesses.

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Freelance Government Utilities Consulting 94

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. Over 80% of consumers choose brands with values they support. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024. Content Marketing Tips for Small Businesses You don’t need a huge marketing budget to attract traffic to your website.

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Content Marketing Manufacturing Marketing Content 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing