Elna Cain
NOVEMBER 8, 2022
“Man, that came out of nowhere!” One of your oldest clients suddenly tells you via email that they are pivoting to more videos and podcasting and doesn’t need your services anymore. Of course you fight for your job and let them know you are more than happy to transcribe videos and podcasts, but they don’t budge. $1,500/month gone like that.
CopyBlogger
NOVEMBER 10, 2022
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.
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Content Marketing Institute
NOVEMBER 7, 2022
Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now.
Jane Friedman
NOVEMBER 9, 2022
Photo by barbourians. Today’s post is by author Audrey Kalman ( @audreykalman ). Participants in November’s National Novel Writing Month challenge are cautioned not to rush their work out the door. Indeed, it’s wise not to send the draft completed on November 30 off to agents or editors on December 1, like an overeager chef serving a partially baked cake.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Grammarly
NOVEMBER 10, 2022
Have you ever mixed up its and it’s and then realized you don’t actually know for certain when the apostrophe is needed and when it is not? Don’t worry—you’re not alone. The reality of its and it’s is that these two tiny, three-letter constructions are among the most commonly confused words in the written English language, even for primary English speakers.
Freelance Union
NOVEMBER 10, 2022
With 59 million freelancers in 2020 in the US and experts claiming that by 2027, the majority of the workforce in the US will be freelancers , we know freelancing is getting increasingly popular each year. Nowadays, independent workers have a plethora of helpful tools to increase productivity: planning apps, communication tools, paperwork and contracting managers, social media planners, etc.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
NOVEMBER 8, 2022
Photo by ROMAN ODINTSOV. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Legacy Launch Pad’s Bestselling Book Bulletin.
Quick Sprout
NOVEMBER 6, 2022
Our recommendation for the best technical SEO audit tool is Screaming Frog SEO Spider because it offers several technical audit-specific features to monitor the health of your SEO strategy accurately. Download the free version to get started. Performing a technical SEO audit of your website involves making specific changes and optimizations to make your site easier for search engines to crawl, thereby improving search engine ranking.
Ahrefs
NOVEMBER 9, 2022
As of October 2022, the website drives approximately 9.5M organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions.
Content Marketing Institute
NOVEMBER 9, 2022
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Caroline Gibson
NOVEMBER 7, 2022
Audio producer and director, voice caster and Cannes juror, Pam Myers set up Rorschach Radio Production c.30 years ago and is a legend in her field. CG: How did your career start? PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there.
Susan Greene
NOVEMBER 5, 2022
As a precious metals dealer, you spend nearly every waking moment growing your business. You’re constantly trying to obtain new products and move the inventory you already have. You have a loyal following of collectors and investors who appreciate the services you provide and trust your recommendations. But if there’s one area that has room for improvement – if you’re willing to admit it to yourself – marketing.
ProWritingAid
NOVEMBER 7, 2022
What is a comma splice? In this article, we'll cover what a comma splice is, why you should avoid it, and how to fix it in your writing.
Quick Sprout
NOVEMBER 7, 2022
A website’s backlink profile plays an important role in driving organic traffic from search engines. Effective link-building strategies are crucial for SEO, domain authority, and brand awareness. Whether you’re starting a new website from scratch or you’re trying to improve a well-established site, this ultimate guide will explain everything you need to know about link building for SEO.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
David Meerman Scott
NOVEMBER 10, 2022
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Freelance Union
NOVEMBER 9, 2022
Freelancers wear many hats — budgeting and tracking expenses is one of their countless roles. Financial planning is complicated as is, and as a freelancer, budgeting business and personal expenses can cause the lines to blur between the two. Sudden expenses appear for everyone, and things can get out of control fast, especially if you don't have a steady paycheck from payroll to rely on.
ProWritingAid
NOVEMBER 9, 2022
While there are plenty of rules about when you need a comma, there are also several rules about when you don’t need one. Here’s how to avoid unnecessary commas in your writing.
Quick Sprout
NOVEMBER 7, 2022
When it comes to the best mobile point-of-sale (POS) system, we recommend Square because it’s versatile, reliable, and affordable for a wide range of businesses. Turn your phone or iPad into a POS system with a free card reader when you sign up with Square. . Mobile POS systems have changed the way customers pay for everything from meals to MacBook Pros.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ThemeIsle
NOVEMBER 8, 2022
Choosing the perfect domain name for your website can be challenging and even a chore. Then, once you land on your ideal name, you need to double-check that it’s available for purchase. If it’s not, you might need to find out who owns a domain name to get in touch with them and make an offer. In this post, we’ll cover some fundamental topics to help you better understand how to find out who owns a domain.
Grammarly
NOVEMBER 9, 2022
When someone asks you, “What do you do?” or “What are you working on?” do you turn into one long run-on sentence? It’s OK—it can be hard to come up with a concise, insightful answer when you’re unprepared. That’s where the elevator pitch comes in. This short, prepared pitch will have you explaining your work or your project with confidence in no time.
Quick Sprout
NOVEMBER 10, 2022
We recommend Yodeck as the overall best digital signage software for its cloud-based setup that makes it easy to use and accessible from anywhere. Try any of its plans free for one screen. Digital signage software gets information about your business out to visitors on the spot. With it, you can create messages remotely and distribute them faster. Good digital signage software makes this process efficient, gets your business seen, and helps customers.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
NOVEMBER 9, 2022
In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and marketers.
Freelance Union
NOVEMBER 7, 2022
In an effort to combat the historic practice of gender-based pay discrimination, NYC has passed a law to promote and enforces new transparency practices on business. Starting November 1, many New York City employers are required to include minimum and maximum salary ranges on every job posting and advertising. New York City is once again championing progressive labor practices and embracing its role as the City for freelancers.
Contently
NOVEMBER 10, 2022
The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Ideally, that means being able to say something like, “We spent $15,000 creating content this quarter and, in return, generated $30,000 in revenue.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot
Quick Sprout
NOVEMBER 10, 2022
We recommend Screaming Frog SEO Spider as the top technical SEO audit tool because it offers several technical audit-specific features to monitor the health of your SEO strategy accurately. You can download the free version to get started now. . 68% of online experiences start with a search engine. That means if you want to sell products, spread the word about a cause, get people to your event, attract readers for your blog, etc., people will most likely find you through search.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammarly
NOVEMBER 11, 2022
It’s the “aha” moment—when everything finally comes together in the story. It’s an exciting discovery for the reader, but it takes a lot of work for the writer to create this moment. One of the best tools writers have to create this effect is foreshadowing. Foreshadowing is a plot element that hints at something to come later in the story. There are many reasons to use foreshadowing in writing , including building suspense, sparking curiosity, and preparing your reader for that “aha” moment.
Copywriter Collective
NOVEMBER 8, 2022
There’s nothing more frustrating than writing excellent articles on a regular basis. Only for them to languish on your blog with only a handful of views. This is the situation that early-career writers find themselves in, with lots to say and a writing style that they know will be of interest to readers. But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience.
Content Hacker
NOVEMBER 6, 2022
You’ve heard it before — 70% of businesses fail within 10 years. Creating, managing, and scaling a profitable business is not easy. But why do so many businesses bail? And how can we keep ourselves in that 30% group? We can stop working so much. Or at least, stop working on the things we can delegate to others. Because even if you’ve got the skills already (you might have learned how to be a content writer at some point), one of the best things you can do for your business is to learn, instead,
Quick Sprout
NOVEMBER 8, 2022
Ready to sell your business right now? Get started with Business Exits , the best platform for maximizing business value and sale price. Register now to get access to their network of over 20,000 preapproved buyers. With so many websites turning into multimillion-dollar buyouts and the success of online affiliate marketing, ecommerce, and blogging businesses, starting an online business is quickly becoming a popular option.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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