Content Marketing Institute
NOVEMBER 30, 2023
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
Nick Ursborne
NOVEMBER 30, 2023
Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”.
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Ahrefs
NOVEMBER 30, 2023
There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again.
Neal Schaffer
NOVEMBER 30, 2023
Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation efforts. In this article, I’ll mention some of the most popular solutions you can find […] 15 Best Blogging Platforms to Consider in 2024 appeared first on NealSchaffer.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ahrefs
NOVEMBER 28, 2023
I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for.
Enchanting Marketing
NOVEMBER 28, 2023
What is beauty? The Irish poet John O’Donohue said : “Beauty is that in the presence of which we feel more alive.” I like that. I can feel the presence of beauty when sun rays peek through the trees. I can hear the beauty in the raw voice of 71-year old Johnny Cash singing We’ll meet again. I can witness beauty in an unexpected gesture of kindness.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Nick Ursborne
NOVEMBER 25, 2023
Back in 1995 I published my first website. Those were the early days of the web as a place for business. That year there were just 16 million people online. It wasn’t until 1998 that the number of people using the web hit 100 million. From zero to 100 million in a little over 3 years. That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses.
Melanie Saxton
NOVEMBER 30, 2023
My ghostwriting project services and white-label collaborations involve non-disclosure agreements. They remain highly confidential, and I remain anonymous (thus, the “ghost” in “ghostwriter.” You’ll see positive book editing feedback from dozens and dozens of authors on my Testimonials page , and you might wonder about feedback for ghostwriting projects.
Jane Friedman
NOVEMBER 28, 2023
Photo by Nareeta Martin on Unsplash Today’s post is by Brevity blog editor Heidi Croot. I’ve been sleeping with Jane Eyre , lately—courtesy of The Sleepy Bookshelf, a podcast designed to help me snooze. Except it’s been keeping me awake. I’ve loved this classic since childhood, every reread captivating me as if for the first time. But it soon became clear that I was sharing my bed not so much with Jane, as with Charlotte Brontë herself.
Ahrefs
DECEMBER 1, 2023
Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Freelance Union
NOVEMBER 30, 2023
If you own a freelancer business, you need to be aware of the new reporting requirements effective Jan. 1, 2024 under the Corporate Transparency Act (CTA). This rule applies to you if you have a corporation, S-Corp, LLC or any other entity created by paperwork filed with a Secretary of State office. This is a business filing that is not related to tax filings in any way.
Melanie Saxton
NOVEMBER 29, 2023
It was a great honor to serve as a military memoir editor for Bill Mercer. This renowned sportscaster and inductee into the Texas Radio Hall of Fame had an astounding career in broadcast media. He was also inducted into the University of North Texas Athletic Department Hall of Fame, the Texas Baseball Ex-Pro’s Baseball Hall of Fame, the Texas Intercollegiate Press Association Hall of Fame, and the University of Texas-Dallas Athletic Department Hall of Honor.
Buffer
NOVEMBER 28, 2023
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.
Ahrefs
NOVEMBER 30, 2023
85.19% of all blog traffic comes from organic search. (Animalz) On average, engagement starts to drop after 7 minutes of reading. (Medium) People rarely read online — a pattern that hasn’t changed since 1997.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Jane Friedman
NOVEMBER 29, 2023
Photo by cottonbro studio Today’s post is by Tzivia Gover , author of Dreaming on the Page. Journals, like dreams, are the unsung heroes of the literary world. Countless works have been inspired by both and represent great repositories of raw material for books, poems, movies, plays, songs, and more. Each of my published books was birthed from the pages of my notebooks and is peppered with snippets of dreams and morsels of dream wisdom.
Grammarly
NOVEMBER 29, 2023
Did you know that a big share of email recipients decide whether or not to open an email based on the subject line alone? If you want recipients to read your email, you’ve got to get it opened first. For work-related emails, you’ll need to write a professional subject line—but how do you know what email subject line will be successful? In this guide, we’ll answer that question and tell you more, including tips for writing a professional email subject line, examples of professional email subject
Animalz
NOVEMBER 28, 2023
Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Your first experiences with ChatGPT are likely similar to mine: excitement, wonder, and fear, quickly followed by disappointment — and some relief — about its hallucinations.
Ahrefs
NOVEMBER 28, 2023
Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Brafton
NOVEMBER 27, 2023
Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?” SEO and content go hand in hand, but where and how did it all start, and where is it at now?
Content Marketing Institute
NOVEMBER 28, 2023
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
AIIP
NOVEMBER 28, 2023
Two AIIP members share their insights and experiences from attending AIIP’s annual conference/symposium. Our next symposium is April 18-21, 2024, in St. Louis, MO. Virtual attendance options are available. Conference registration opens December 1st. By Margaret Harrison So, you may ask, why attend the AIIP 2024 Symposium in St. Louis, April 18-21? I started my business during COVID.… Read More » The post AIIP Symposium 2024: A Pivotal Moment for Your Business Growth appeared first on AIIP C
The Creative Penn
NOVEMBER 27, 2023
How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why is the future looking positive for authors in the creator economy? Michael Evans gives his thoughts. In the intro, marketing for multi-genre authors [ Self Publishing Advice ]; Same as Ever: Timeless lessons on risk, opportunity, and living a good life by Morgan Housel ; Year of the Locust by Terry Hayes , and what we can learn from both of these books.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
BKA Content
NOVEMBER 27, 2023
The 7 Best White Label SEO Companies To Work With in 2023 Though SEO gets results, many digital marketing and web design agencies do not have in-house experts. The easiest, fastest and most affordable way to provide SEO services to clients is to outsource this work to the best white label SEO companies. Find out what sets seven of the leading providers of SEO white label services apart from the competition to help you choose the right SEO partner for your agency.
Ahrefs
NOVEMBER 28, 2023
Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.
Grammarly
NOVEMBER 30, 2023
You may think citing sources for research papers is confusing. because it absolutely is! It’s one thing to memorize the precise format for your sources’ information, but it’s another thing to know the precise formats required by APA, MLA, and Chicago style guides. Because different styles have different citation formats, we thought showing you some citation examples in research papers would help you learn to tell the difference.
Content Marketing Institute
DECEMBER 1, 2023
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Union
NOVEMBER 30, 2023
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. Cold weather doesn't have to put a freeze on your outdoor exercise program. If you're careful, you can still work out when the weather turns chilly. Wear the right clothing Clothing is critical. Although a double-thick cotton sweatshirt may seem like a good choice, it doesn't insulate nearly as well as synthetic fabrics like lightweight polyes
Make a Living Writing
NOVEMBER 27, 2023
Disclosure: Some of the links to writer websites below are affiliate links, which means at no extra cost to you, we may earn a commission if you click through and make a purchase. Have you been wondering how to create a standout freelance writer website that would impress clients and get you hired? You know you need one. Without a site, it’s like you’re invisible.
Grammarly
DECEMBER 1, 2023
If you’re familiar with prose , you’ve probably heard it defined as “not poetry.” In truth, its definition is more expansive. There are many types of prose; for example, prose fiction is writing that contains elements like character, setting, and theme. More broadly, prose is any writing that adheres to standard sentence and grammatical structure. In other words, prose is writing that lacks the hallmarks of poetry and song.
Publishing Trends
DECEMBER 1, 2023
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Too Many Books, So Little Time- Why Booker Prize Does Not Read All Contenders? Should We Say Goodbye to Literary Fiction? Posting to Printing – How Webtoons and Webcomics Are Becoming a Recognized Market Should Books Have Movie Ratings?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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