Neil Patel
AUGUST 5, 2021
If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings.
Content Marketing Institute
AUGUST 5, 2021
After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading → The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.
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Kristi Hines
JULY 31, 2021
Are you looking for data to share with your boss or client to justify your marketing budget? Or do you need research to backup your next piece of content? In this post, you’ll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics. B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2C Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021
Moz
AUGUST 4, 2021
A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
AUGUST 6, 2021
Content, content, content. At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs in other languages with Google Translate?
Content Marketing Institute
AUGUST 4, 2021
One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading → The post The What, Why, and How of Video’s Next Revolution in Content Marketing appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
AUGUST 6, 2021
Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.
Neil Patel
AUGUST 4, 2021
There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.
Content Marketing Institute
AUGUST 3, 2021
Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading → The post Your White Paper Tanked: 3 Common Mistakes To Avoid appeared first on Content Marketing Institute.
Neal Schaffer
AUGUST 4, 2021
Each time you post a photo on Instagram, you add a caption. Creating a caption, small as it is, requires writing. Looking around you today, it may seem as though people are not writing anymore, but most people write on a daily basis! Captions and other short-form writing is alive and well. With as many social media users as there are, it is safe to say that EVERYONE is a writer of some kind, and virtually everyone is capable of stringing a compelling sentence or together.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
AUGUST 3, 2021
All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those myths, and show you why web accessibility isn’t just a moral obligation — it’s also a legal one.
Neil Patel
AUGUST 3, 2021
It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.
Content Marketing Institute
AUGUST 2, 2021
You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading → The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.
Neal Schaffer
AUGUST 4, 2021
Each time you post a photo on Instagram, you add a caption. Creating a caption, small as it is, requires writing. Looking around you today, it may seem as though people are not writing anymore, but most people write on a daily basis! Captions and other short-form writing is alive and well. With as many […] Here’s How to Structure a Blog Post for Both Readers and Search Engines appeared first on NealSchaffer.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
AUGUST 2, 2021
In this post, Abby shares unique places for hiring managers to source talented, entry-level candidates for SEO positions, and the steps they can take post-hiring to offer support.
Neil Patel
JULY 31, 2021
A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.
Content Marketing Institute
AUGUST 6, 2021
Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing. Continue reading → The post Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership appeared first on Content Marketing Institute.
ProBlogger
AUGUST 5, 2021
The post How to Make Money on Your Blog by Becoming an Affiliate appeared first on ProBlogger. This post is based on episode 72 of the ProBlogger podcast. We often talk about making money by creating products and selling them on your blog. But you can also make good money helping other people sell their products by coming an affiliate. How good? Well, over the years I’ve earned more than half a million dollars from affiliate marketing through Amazon’s affiliate program.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammar Underground
AUGUST 2, 2021
You got the job you wanted. You got the job that you wanted. Why is "that" optional? It's called the zero relative pronoun. The post Zero Relative Pronoun first appeared on Grammar Underground with June Casagrande.
Neil Patel
AUGUST 3, 2021
If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more.
Neil Patel
AUGUST 5, 2021
Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times a day on average, over 75 percent of 13 to 34-year-olds in the U.S. use the app, and over 5 billion Snaps are created every day.
Neil Patel
AUGUST 6, 2021
Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without knowing whether they stretch?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
AUGUST 6, 2021
It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow.
Neil Patel
AUGUST 5, 2021
The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising.
Neil Patel
AUGUST 3, 2021
What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online.
Neil Patel
JULY 31, 2021
Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more. Let’s learn what GA is and how to use it to improve your website’s metrics. What Is Google Analytics?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
AUGUST 6, 2021
Como funciona a metodologia NPS? O que se busca medir por meio do NPS é o grau de satisfação do cliente em relação a fatores específicos de uma empresa, seus produtos ou serviços em geral. De certa forma, é também um meio de medir a “temperatura” de um elemento dos mais valorizados nos esforços de marketing: a propaganda boca a boca , ou word of mouth.
Grammar Underground
AUGUST 2, 2021
A while back I was editing an article and came across a sentence like “The community is predominately white.” It took me till the second read to notice that “predominately” wasn’t “predominantly.” And I was pretty proud of myself when I caught this “error.” But luckily I wasn’t so cocky as to trust my own judgment. I looked them up. It turns out that “predominately” and “predominantly” are both legitimate.
ProBlogger
AUGUST 5, 2021
The post How to Make Money on Your Blog by Becoming an Affiliate appeared first on ProBlogger. This post is based on episode 72 of the ProBlogger podcast. We often talk about making money by creating products and selling them on your blog. But you can also make good money helping other people sell their products by coming an affiliate. How good? Well, over the years I’ve earned more than half a million dollars from affiliate marketing through Amazon’s affiliate program.
ProBlogger
AUGUST 5, 2021
The post How to Make Money on Your Blog by Becoming an Affiliate appeared first on ProBlogger. This post is based on episode 72 of the ProBlogger podcast. We often talk about making money by creating products and selling them on your blog. But you can also make good money helping other people sell their products by coming an affiliate. How good? Well, over the years I’ve earned more than half a million dollars from affiliate marketing through Amazon’s affiliate program.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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