Content Marketing Institute
JUNE 27, 2019
Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and working toward the same goals. Continue reading → The post How to Run a Strategy-Focused Content Workshop appeared first on Content Marketing Institute.
Jeff Goins
JUNE 27, 2019
Whether you want to write books, make art, or share your music with the world, having an email list of fans is a must. Email is the most effective way to communicate with your people. Social networks come and go. Marketing trends fade. But email is forever. Today, I want to share with you how to pull all of this together.
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Pronto Marketing
JUNE 22, 2019
The sales game has changed. Nowadays, sales’ role is more than just to “close the deal” as fast as possible. It’s about nurturing and understanding what your prospects want and need in order to build a good relationship, provide value, and ultimately ensure a good fit over the long-run. The marketing game has also changed. No longer is generating leads your marketing team’s only responsibility to your sales team.
ProBlogger
JUNE 27, 2019
The post How to Use Quotes in Your Blog Content Legally and Ethically appeared first on ProBlogger. This post is based on episode 173 of the ProBlogger podcast. Are you confident you’re using quotes legally and ethically on your blog? Quoting other people’s words, whether from books or blog posts, can be a great way to improve the content on your blog.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
JUNE 24, 2019
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading → The post 101+ Key Performance Indicators and Tips – Make the Best KPI Choices appeared first on Content Marketing Institute.
Jeff Goins
JUNE 26, 2019
It’s one thing to understand the importance of email marketing and quite another to actually build an email list that allows you to reach a large audience. One of the best things I ever did as a blogger was to build my own email list. It gave me the power to no longer beg for attention, but be able to communicate regularly with an audience of people who wanted to hear what I had to say.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
JUNE 26, 2019
The post 278: Evolve Don’t Revolve Your Blogging appeared first on ProBlogger. Evolve Your Blog. Does it feel like you’re going around in circles with your blog? It’s easy to revolve in your blogging. Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . It highlights my journey as a blogger and areas where you can evolve your own blog and online business.
Content Marketing Institute
JUNE 28, 2019
Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way. Continue reading → The post Burger King Teaches You How to Do Cause Marketing Wrong appeared first on Content Marketing Institute.
Jeff Goins
JUNE 24, 2019
Over the years, I’ve seen all kinds of marketing fads come and go. MySpace FriendFeed Xanga1 Google Plus Blogging Podcasting Some of these have come and gone and come back again. And some have stayed gone. But do you know what has always remained? Email. Email marketing is the best, most reliable way to grow and communicate with an audience online.
Content Marketing Institute
JUNE 26, 2019
The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading → The post Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
JUNE 25, 2019
When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. Continue reading → The post What’s Missing From Your Content Marketing Tech? appeared first on Content Marketing Institute.
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