Jane Friedman
MARCH 19, 2025
Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. We all hear stories about the books that take off overnight, becoming instant bestsellers thanks to a viral TikTok trend or an influencers endorsement. But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time?
The Hoth
MARCH 20, 2025
Whenever you want to learn the latest news about your favorite hobby or interest, which site do you go to first? Regardless of your choice, you clearly view the website as having topical authority on the subject, meaning you consider it to be a trusted source of information. The way topical authority works on Googles search rankings is very similar.
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Neal Schaffer
MARCH 20, 2025
I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience. To make sure that your bases are covered, from having a proper privacy policy, to making sure you […] Blogging Laws: What Every Blogger Needs to Know appeared first on NealSchaffer.
BKA Content
MARCH 18, 2025
When it comes to SEO, most marketers focus on keywords and content strategies. Dont get us wrong; those things are important, but there are also other factors to consider. For example, does web hosting affect SEO performance? Yes, your web host plays a major role in your site’s visibility on search engines. The technical foundation of your site, including speed, uptime, and security, can make or break your rankings on search engines.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Union
MARCH 18, 2025
This article is posted with permission from our partner Solo Health Collective. Learn more about Solo at: [link] Freelancers and independent contractors often struggle to find an affordable, high-quality health plan. Traditional plans can be expensive, lack flexibility, or offer minimal benefits for self-employed individuals. Freelancers Union partner, Solo Health Collective , is a unique health plan designed specifically for freelancers, solopreneurs, and small business owners.
Jane Friedman
MARCH 20, 2025
Todays post is by author Kathleen Barber. Imagine youve just picked up the latest buzzy thriller, the one that has everyone on social media raving about the shocking twist. You start reading, and youre really into it. Its a murder mystery with no shortage of suspectsthe victim Janes cheating husband Hugo, her jealous best friend, her unstable coworker, an obsessive delivery personand youre having fun guessing which one is the culprit.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
The Hoth
MARCH 18, 2025
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. Its the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots. In the digital PR world, you connect with bloggers, social media influencers, and online journalists to secure valuable backlinks and media placements to: Rank higher on search engines
Verblio
MARCH 21, 2025
It’s tough to stand out from the crowd. In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.
Jane Friedman
MARCH 18, 2025
Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Really, what were talking about is how we define and present ourselves online.
Contently
MARCH 18, 2025
The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). Traditional search is dying. Dramatically. According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ahrefs
MARCH 21, 2025
Not everyone has the luxury of developers, designers, or analysts who can help turn big ideas into reality. Even if you do, you still need to compete for time and help with the rest of your organisation.
David Meerman Scott
MARCH 20, 2025
Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.
Jane Friedman
MARCH 19, 2025
Established authors have reported concerning changes in traditional publishing: editors increasingly demand complete manuscripts rather than accepting proposals. Response times have also lengthened dramatically, and ghosting has become common. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.
Make a Living Writing
MARCH 17, 2025
If youre wondering if your rates are in the same ballpark as other freelance writers, youre not alone. Pricing your work can feel like a shot in the darkespecially when clients try to lowball you or when fellow freelancers hesitate to talk numbers. But heres the thing: Knowledge is power. And the only way to know where you truly stand is by getting real data from real writers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ahrefs
MARCH 21, 2025
Thats where web archiving tools come in. They allow you to access saved versions of web pages, even if they get taken offline.
Adam Connell
MARCH 20, 2025
Want to know what people are saying about your brand online?
Content Marketing Institute
MARCH 20, 2025
If your brand treats video like an extra in the background of your marketing strategy, its time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine.
Jane Friedman
MARCH 19, 2025
Theres continued optimism and enthusiasm around TikTok, and rapid growth in AI audiobook narration. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
MARCH 21, 2025
But what does quality even mean? Some people think the Alchemist changed their lives, while others think its the worst thing ever written. Whats quality to one reader may be complete BS to another.
Adam Connell
MARCH 20, 2025
In this post, we review and compare the best social media analytics tools to track your performance and gather insights to optimize your strategy
Grammar Underground
MARCH 17, 2025
Can you share something between three friends? Or Is "between" only for groups of two, with "among" the required term for three or more? Some people will tell you it's the latter. But it's not quite that simple. Here's what you need to know. The post 'Among' vs. 'Between' first appeared on Grammar Underground with June Casagrande.
Jane Friedman
MARCH 19, 2025
BookTok, Bibles, and bibliotherapy drove a 1 percent increase in book sales last year and may help sales in 2025. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
MARCH 21, 2025
Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you pay for.
Adam Connell
MARCH 20, 2025
Want to unplug and recharge from social media?
Blogging From Paradise
MARCH 20, 2025
Teach through your example. I could share 18 tips for being a consistent blogger as a new blogger; nothing wrong with that.
Jane Friedman
MARCH 19, 2025
Eric Smith, formerly of P.S. Literary Agency, has established Neighborhood Literary, based in Philadelphia. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ahrefs
MARCH 19, 2025
A keyword with 50,000 searches/month sounds like a goldmine, until you realize its already in decline. Investing in a fading trend is like buying MySpace stock today.
Adam Connell
MARCH 20, 2025
Want to learn how to download Instagram Reels? This guide has everything you need to know. Knowing how to repurpose.
Grammarly
MARCH 20, 2025
Adverbs of place describe where an action happens. Common examples include here , there , everywhere , nowhere , outside , and upstairs. They are typically placed between the subject and verb or at the end of a sentence. There are three types of adverbs of place: those that express position , direction , or distance. Prepositional phrases often function as adverbs of place ( in the park , on the roof , at the store , toward the ceiling ).
Jane Friedman
MARCH 19, 2025
The latest in traditional publishing, marketing & publicity, culture & politics, and AI. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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