Sat.Aug 25, 2018 - Fri.Aug 31, 2018

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30 Experts Identify Biggest Mistakes in Content Marketing

Content Marketing Institute

More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it better. Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing.

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How to Write a Blog Post: Your Step-by-Step Guide to Better Content

ThemeIsle

If you’re like a lot of bloggers, there’s a good chance you might not have a degree in English or journalism. But that doesn’t mean you can’t learn how to write a blog post that your readers will love – you just need the right process! ? When you’re running a WordPress blog, it can. The post How to Write a Blog Post: Your Step-by-Step Guide to Better Content appeared first on Themeisle Blog.

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11 Solid Reasons to Not Write a Book

Jeff Goins

Writing 100
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7 Ways to Start Building an Audience for Your New Blog

ProBlogger

The post 7 Ways to Start Building an Audience for Your New Blog appeared first on ProBlogger. It’s a problem every new blogger faces, and it can seem insurmountable. How do you build an audience when no-one knows who you are? There’s plenty of good advice out there (so much that it might seem a bit overwhelming). So in today’s post I’m sharing seven straightforward but effective ways to start building an audience for your new blog. #1: Tell Your Family and Friends.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Ok, Google: How Do I Optimize My Content for Featured Snippets?

Content Marketing Institute

More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.”. For brands, this raises an important question: How do you become the default answer for a voice search query? You know the recent buzz around “ featured snippets ” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail.

Content 98
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No Celebrities Required: How to Create Great Influencer Content

Content Marketing Institute

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing.

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How to Know if You Should Write a Book

Jeff Goins

Writing 100
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How to Write a Bestseller (and Why That Doesn't Mean What You Think It Does)

Jeff Goins

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258: How My Table Tennis Blog Helped Me Quit My Job

ProBlogger

The post 258: How My Table Tennis Blog Helped Me Quit My Job appeared first on ProBlogger. How a Table Tennis Blog Allowed This Blogger to Quit His Job. This is the third episode in our Blogging Breakthroughs series, which features bloggers’ stories about breakthroughs in traffic, income, mindset and other aspects of blogging. Today we hear from Tom Lodziak, who has the Table Tennis Coaching blog.