Sat.Oct 12, 2024 - Fri.Oct 18, 2024

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8 Strategies To Use To Improve Readability On Your Blog

Blogging Wizard

Are you interested in improving the readability of your content? This is an aspect of blog optimization that’s mostly for your readers rather than search engine optimization (SEO). In this.

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The Importance of Research in Content Marketing

ContentWriters

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. The importance of research weighs heavily on the writers who must create content quickly while positively impacting a brand’s content performance and trustworthiness.

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How SEO Can Capture Demand You Create Elsewhere

Ahrefs

Sometimes, it’s a short-term play, like an ecommerce store creating buzz before launching a new product. Other times, like with B2B marketing, it’s a long-term play to engage out-of-market audiences.

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3 Bad Ideas for More Creative Writing

Jane Friedman

Photo by Tasha Lyn on Unsplash Today’s post is by author and innovation speaker Jason Keath. I’m ready—desk set, lemon water in hand, the morning light is perfect. And yet the empty Google doc sits there mocking me, and the words won’t come. It reminds me of playing Zelda with my dad in the 1980s. We played the game so often that it refused to start half the time.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the

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New Release Spotlight: Ashley Henriott

Rachelle Gardner

Podcaster, author, and confidence coach Ashley Henriott knows what it’s like to live a life dictated by what others thought of her. It was her determination to break free from those shackles that led to a profound realization: True confidence is an inside job that begins with a woman embracing her own uniqueness and worthiness. In her debut book, Confidence Is an Inside Job: Conquer Self-Doubt and Embrace God’s View of You , Ashley uses inspirational stories and her trademark humor to tea

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How to Get Sponsored Blog Posts: 10 Steps to Find Your First Sponsor

ThemeIsle

If you’re ready to start making money from your blog, you’re on the right track! The fact that you believe in the value of your content is a huge step – one that many struggle with. Now that you have the right mindset, it’s time to turn that confidence into income by landing your first sponsored post! The post How to Get Sponsored Blog Posts: 10 Steps to Find Your First Sponsor appeared first on Themeisle Blog.

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Murky Middles Begone: Ensure the Middle of Your Book Stands Strong

Jane Friedman

Photo by Filip Mroz on Unsplash Today’s post is by author and book coach Kristin Melville. Story structure promotes the concept that every scene of your story should serve a larger purpose—e.g., the inciting incident sparks the problem, and the climax eventually brings everything to a head. Your plot should act like a Rube Goldberg machine: an intricate design of turning points that need to be hit correctly.

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Need a publishing coach? Let’s talk!

Rachelle Gardner

Have you ever thought a one-on-one conversation with a publishing professional could get you unstuck and move your writing career forward? Maybe you just have a few questions about the querying process or how to get an agent or find a publisher. I offer publishing coaching for any phase of your career, focused on your area of need. If you don’t have a literary agent but could benefit from professional insight and feedback, consider a coaching session.

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How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

Content Marketing Institute

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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A Beginner’s Guide to Ghostwriting: All the Facts (w/o the Fluff)

Smart Blogger

You want to make money as a writer, right? You’ve told everyone on Facebook (including your weird aunt) that you’re available to write. You’ve been writing guest post after guest post to showcase your talent and get your name out there. Maybe you’ve even landed a few freelance writing jobs already. (Good for you!) But then a prospective client emails you with the question, “Do you offer ghostwriting services?

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5 Plot Hacks That Just Might Save Your Novel

Jane Friedman

Photo by Ron Lach Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. On Thursday, Oct. 31, she’s offering a free masterclass on plot, The Bones of the Thing: The Truth About Plot (and the Most Common Plot Problems Writers Face). I’ve said elsewhere on this blog that plot issues are the number one reason people come to me—and people like me—for help with their creative work.

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PayPal scams and how to dodge them

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:   [link] PayPal is quick, convenient, and used by clients worldwide. But this popularity also makes it a juicy target for scammers who know that freelancers often handle multiple transactions from various sources.

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Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

Content Marketing Institute

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Write a Script: A Complete Guide

Grammarly

Every award-winning play, unputdownable novel, or must-see movie begins the same way: with a blank page. Though this stark-white page may look daunting initially, it’s also the canvas for something magical, waiting for your imagination to spill across it like paint. Whether you’re dreaming up a heart-pounding thriller or a laugh-out-loud comedy, writing a script is about giving life to characters, weaving stories that hold an audience captive, and knowing when to break—and follow—the rules.

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How to Use the PAS Framework Without Being Cringy

The Daily Egg

PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its. The post How to Use the PAS Framework Without Being Cringy appeared first on The Daily Egg.

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46 Top TikTok Statistics For 2024 (Complete Guide)

Adam Connell

Looking for the latest TikTok statistics? I’ve got you covered. In this post, I’ll share all the latest facts and figures about TikTok from the latest industry reports. These stats will tell us how many people use TikTok, what the average TikTok engagement rate is, who the top creators are, and reveal tons of other.

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6 Ideas for Epic Audio and Video Storytelling [Examples]

Content Marketing Institute

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to start (and finish) a big creative project

Freelance Union

What creative ideas, projects, or initiatives are you hatching right now? Why do I ask? Oh, because if you’re a freelancer or creative business owner, I know you’ve got a thing or two (or twelve!) rolling around in your head. Tell me I’m wrong! So, how’s it going? If your answer is a mixed bag of excitement, excuses, and self-doubt, you’re in good company (ask me how I know!

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The Simple Tense: A Beginner’s Guide to English Grammar

Grammarly

The simple tense is the most basic verb tense in English—and also the simplest! But despite its name, there are some confusing grammar rules and not-so-simple restrictions. So whether you’re learning English or just brushing up on your grammar basics, this guide explains everything you need to know about past, present, and future simple tenses. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is the simple tense?

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6 Ways to Strengthen Your Credibility as a Freelance Writer

Freelance Writing Jobs

Freelance writers need all the credibility they can get. Everyone starts off at the bottom, being virtually unknown in the writing world. However, with the following strategies, you can earn the credibility required to get high-paying, high-level gigs. What you can do to build credibility as a freelance writer 1. Start a serious blog in your niche Freelance writing often gets in the way of writing your own content.

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The 50 Best Bootstrapped Backlink Builders in 2024

Ahrefs

In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year.

Marketing 101
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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24 Best Online Jobs for 2024 (Work From Home & Get Paid)

Smart Blogger

Online jobs are everywhere these days. Hop on Facebook, YouTube, or your favorite website and you’re inundated with ads promoting work from home jobs that ANYONE can do. But is finding full-time or part-time jobs you can do from your home office really that easy? And how the heck can you tell the difference between legit online jobs and scams?

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Jasper Research Unlocks New Ways to Generate On-Brand Images at Scale

Jasper

Jasper Research advances AI image generation for consistent on-brand images in enterprise marketing, boosting campaign impact and efficiency.

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How To Grow Your Social Media Following The Right Way

Adam Connell

Want to learn how to grow your social media following? You’re in the right place. In this post, I’ll be sharing a bunch of actionable tips to help you grow on social the right way. That means no shady tactics that can get your account banned. Instead, I’ll show you how to get followers organically.

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What Is Melancholy in Literature?

Grammarly

Melancholy is a feeling and theme often found in literature, art, and film. It indicates a deeper kind of sadness that helps shape stories and develop characters. Whether it subtly influences a scene or defines an entire narrative , its impact can linger long after the final page. In this post, we’ll dive into what melancholy is, look at examples from classic works, and explore how its role has changed in literature and film.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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15 Winning Places for Beginners to Score Sports Writing Jobs

Smart Blogger

If you’re wondering where to find grand-slam, out-of-the-park sports writing jobs, you’ve come to the right place. Let’s face it, you’re an ideal candidate. Not only do you love sports, but you also have the freelance writing skills to kill the bills. And with the sports industry in your crosshairs, the only thing you’re missing is somewhere to sling your pitch.

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Top Writesonic Alternatives For Content Marketing, GTM, & AI-Powered Writing

Jasper

Are you looking for Writesonic alternatives? Here are five of the best tools that can go toe-to-toe with Writesonic. Let’s explore the pros and cons of each.

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Looking for Freelance Health Insurance in 2024? Find Out If You Qualify for Free or Subsidized Plans!

Freelance Union

Whether you’re new to the world of freelancing or have been doing it for years, navigating health insurance when you’re self-employed can feel overwhelming and costly. But there’s good news! You may qualify for free or subsidized health insurance through the Affordable Care Act (ACA), which offers financial assistance to help cover your premiums.

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What Is Underfitting in Machine Learning?

Grammarly

Underfitting is a common issue encountered during the development of machine learning (ML) models. It occurs when a model is unable to effectively learn from the training data, resulting in subpar performance. In this article, we’ll explore what underfitting is, how it happens, and the strategies to avoid it. Table of contents What is underfitting? How underfitting occurs Underfitting vs. overfitting Common causes of underfitting How to detect underfitting Techniques to prevent underfitting Prac

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.