Sat.Mar 10, 2018 - Fri.Mar 16, 2018

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Writing for others about the unfamiliar

Tina Dubinsky

As a ghostwriter for business blogs, “write what you know” has limitations when writing for others. It seems like good advice and for most blog writers it’s the obvious choice. But when you’re writing for others on unfamiliar topics, you write instead towards what you want to know. Freelance writers like myself often take on writing projects.

Writing 130
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7 Fixes for Common Writing Mistakes [Examples]

Content Marketing Institute

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”. Do we need to bleed when we write? When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy.

Writing 111
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Sponsored Links on Your Blog: The Pros and Cons

ThemeIsle

So your blog has found some measure of success, with a steady stream of visitors from all over the web. Another company has noticed this success, and sent you a request: will you include a couple of sponsored links pointing to their products or services on your website? ? If you’re not making money from. The post Sponsored Links on Your Blog: The Pros and Cons appeared first on Themeisle Blog.

Blog 52
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A clever way for writers to design menu structures and landing pages, much like Gov.uk

Contented

This blog discusses the important role of copywriters in menu design. It explores a common usability problem with menu design and landing pages, that copywriters can easily fix. It uses the Gov.uk menu as an example you can replicate on your government website or corporate website. Keep content away from pages designed for navigation. You wouldn’t leave toys on the stairs for fear that someone will trip up.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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238: How to Get More Traffic by Updating Your Archives

ProBlogger

How Updating Your Archives Can Drive More Traffic to Your Blog. In today’s episode I want to talk about a trend I’ve noticed among many experienced bloggers – tending to their archives. Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written. Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives.

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4 Google Tips Marketers Can’t Afford to Miss

Content Marketing Institute

Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.” Here are four recent instances of this: 1. Google drastically improved Search Console. Free software (formerly known as Webmaster Tools), Search Console is designed to help users understand and improve their websites.

Marketing 111

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Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking: Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey.

Marketing 107
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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

Editor’s note: This post was co-written by Clare McDermott , Mantis Research co-founder and chief research officer. Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Find some new (and not so new) features you may not know, as well as a few channels that may not be on your radar.

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How the Best Newsletters Get – and Keep – Readers’ Attention

Content Marketing Institute

Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner at Brain+Trust Partners, has a few thoughts on this conundrum.

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My Results with Testing Amazon OneLink to Monetise International Traffic

ProBlogger

One of the first income streams I experimented with on my blogs was Amazon’s Associates program. I’ve written extensively on my tips with making money through this affiliate program in my Ultimate Guide to the Amazon Affiliate Program. But today I want to update you on the results of experimenting with their OneLink feature. One of the challenges bloggers with international audiences face is the number of Amazon stores around the world.

Script 45
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.