Content Marketing Institute
MARCH 20, 2024
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.
Freelance Union
MARCH 19, 2024
One of the things I hear most from creative freelancers and entrepreneurs is they feel like they’re winging it in their business. Can you relate? I know I can. And winging it isn’t always a bad thing. There have been plenty of times in my life when winging it looked a lot like seizing an out-of-the-blue, life-changing opportunity and figuring it out as I went.
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ContentWriters
MARCH 20, 2024
Google’s March 2024 core and spam updates aim to provide users with more helpful, original, and high-quality search results. How? By cracking down on low-quality content and manipulative practices. Whether you’re a business owner, content creator, or marketing specialist, here is the impact of this Google algorithm update and how to protect your site from deindexing.
David Meerman Scott
MARCH 21, 2024
Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
MARCH 21, 2024
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.
Elna Cain
MARCH 17, 2024
How do you find freelance work online? When I started out in 2014, I just used freelance job boards, and boom! I found clients, but now? A decade later is it that easy? Yes and no. There are more opportunities to find work online as a freelance writer, which works better in some ways than others. But, what if you don’t have a portfolio filled with your online work?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
AIIP
MARCH 19, 2024
By Chris Cochran Our journey as infopreneurs relies on building and engaging with our communities. They are sources of information and assistance, and we need them – our trusted advisors, our family and friends, and of course our most critical community, our clients – to do business. Success depends on engaging effectively with these communities… Read More » The post Building and Engaging with Communities – An AIIP 2024 Symposium Preview appeared first on AIIP Connections Blog.
Ahrefs
MARCH 21, 2024
Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down.
Grammarly
MARCH 20, 2024
Let there be no mistake— the comma wields a power far greater than its humble looks might suggest. The punctuation mark is used by many writers as a soft pause to separate words, items, or clauses and can change a sentence’s meaning or tone , depending on how it’s used. Learning the comma rules for business emails ensures you’re setting the right tone when you’re writing to your boss or an investor—or to anyone else who has an impact on your business—and can eliminate miscommunication.
Kristi Hines
MARCH 18, 2024
Do you want to learn more about artificial intelligence (AI) and network with people from the top companies accelerating AI development? The following are notable AI conferences and events for 2024 – 2025. Included are in-person events and events that offer free virtual passes or on-demand recorded sessions after the event.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
MARCH 22, 2024
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.
Ahrefs
MARCH 18, 2024
For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line).
Grammarly
MARCH 19, 2024
Your IT team is the backbone of your organization. They stay busy maintaining your company’s IT infrastructure and the services required for effective day-to-day operations. They deploy new tools and services, organize hardware and software management processes, and provide end-user technical assistance. Not to mention the fact that they own the IT roadmap, all tooling and implementation, and overall IT operations for your company.
Income Diary
MARCH 19, 2024
Can you still make money blogging? Even in 2024? Since their inception, millions of blogs have appeared and collectively made billions of dollars. (perhaps even Trillions!) While some have enjoyed huge success, the truth is most have faded into the internet abyss! This website is a blog. And if you’re reading this, you’re probably wondering […] The post How to Create a Website and Make Money Blogging in 2024 appeared first on How To Make Money Online.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
BKA Content
MARCH 22, 2024
How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 trillion and grow 7.89% annually until 2028. Consumers spend an average of 2.9% (3.2% for those between 18 and 34) of their goods and services budgets on digital products. As one of millions of digital product creators, you may wonder how to market digital products. 5 Strategies for 2024 If you are following old online marketing strategies, you’re already falling behind the competit
Ahrefs
MARCH 20, 2024
Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance.
Content Marketing Institute
MARCH 19, 2024
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
Income Diary
MARCH 19, 2024
Imagine the potential of reaching millions without spending a dime. In today’s digital landscape, your website’s visibility can make or break your business. The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
BKA Content
MARCH 20, 2024
The 7 Best Affordable Local SEO Services in 2024 Effective search engine optimization techniques can increase visibility and drive more customers to your doorstep. Studies show that 97% of people using online searches look for local businesses. This statistic emphasizes the importance of finding affordable local SEO services. Our guide can help you find a company to boost your online presence without breaking the bank.
Ahrefs
MARCH 18, 2024
Which was not the first time I saw us being criticized for the accuracy of our search volume metric.
Publishing Trends
MARCH 22, 2024
Ever week, we recommend 5 publishing articles/blog posts that supplement the major n ews for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. What is Fabulism? Publishers Try to Oppose Internet Archives Appeal Again What are the Big Take Aways of the London Book Fair? Why is Russian Literature so Popular?
Backlinko
MARCH 22, 2024
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in one of our blog post’s HTML code and how it looks on the live page. The H1 tag is the most important header tag among other headers (H1-H6).
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
BKA Content
MARCH 18, 2024
7 SEO Terms and What They Mean According to research, 50% of web traffic comes from search engine searches, making search engine optimization (SEO) essential for anyone doing business online. Of course, the digital marketing landscape comes with many acronyms and jargon. To understand this landscape, here are seven SEO terms you need to know. 7 SEO Terms You Should Know A lot of SEO terminology may appear familiar at first glance.
Ahrefs
MARCH 20, 2024
And it’s not just me who thinks so: There are loads of friendly folks in SEO I’m grateful to have met through this conference.
Blogging From Paradise
MARCH 21, 2024
As Kelli and I settle in to Costa Rica for 2 and a half months I remembered why I love this little country.
Publishing Trends
MARCH 19, 2024
PEOPLE Bertelsmann CEO Thomas Rabe will exit his role once his contract expires in 2026. At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Alessandra Scarpaci has joined Random House Children’s Books as publicity assistant. At Putnam , Regina Andreoni has joined as marketing manager.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Union
MARCH 21, 2024
With the April 15 tax deadline just a few weeks away you should be aware of some adjustments to the standard deduction thresholds. Keep in mind that the standard deduction is in addition to any eligible freelance tax deductions that you may be able to claim. The 2023 changes to the standard deduction under the Inflation Reduction Act (IRA) are as follows: For married couples filing jointly for tax year 2023, the standard deduction rises to $27,700 up $1,800 from the prior year.
Ahrefs
MARCH 18, 2024
If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it.
Jasper
MARCH 18, 2024
What your team should be aware of (and do) given Google's expected 40% reduction in low quality content appearing in search.
Contented
MARCH 20, 2024
The internet is awash with billions of PDFs, and most of them are old, outdated and inaccessible to people with disabilities. PDF is a deceptively easy way to publish online. Maybe that's why, in the past, government agencies published far too many PDFs. Most of those old PDFs were badly made and are inaccessible. That's because old software could not create accessible PDFs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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