Content Marketing Institute

APRIL 12, 2019

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading → The post How to Use the 4 Most Helpful Reports in Google Analytics appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 111

Neil Patel

APRIL 9, 2019

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

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Keywords SEO Ads Brand 111

Jeff Goins

APRIL 7, 2019

The point of marketing is not to convince people to buy your stuff. It’s to help you find the people who need your work. Don’t create something for everyone. Create something for someone.

IT 100

IT Marketing 100

Moz

APRIL 11, 2019

Posted by randfish We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above to open a high resolution version in a new tab!

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

APRIL 11, 2019

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how. Continue reading → The post Is Your Content Ready to Zig and Zag With Your Buyers? appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 111

ThemeIsle

APRIL 9, 2019

Engaging content is the cornerstone of every successful website. The problem is, you may be a fantastic writer, but a lot of times people won’t click on your articles unless your headline sells them on the idea first. If you don’t know how to write a headline that sparks interest, your road to success will. The post How to Write a Headline That Gets Results: 3 Key Strategies appeared first on Themeisle Blog.

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Writing Writer Engagement Website 52

Moz

APRIL 7, 2019

Posted by MiriamEllis Who are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends and patterns vs. empirical ran

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Keywords SEO Concept Brand 61

Content Marketing Institute

APRIL 9, 2019

Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight. Continue reading → The post Successful Content Marketers Have These 7 Traits appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Content Post 111

ThemeIsle

APRIL 8, 2019

On the hunt for the best social media management tools to help you save time while managing your social media marketing efforts? In this post, we’ve collected 11 great social media management tools that can help you with everything from scheduling to automatically sharing old content, creating social media images, analyzing performance, and more. 11.

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Social Media Management Media Marketing 52

Content Marketing Institute

APRIL 8, 2019

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading → The post 24 Big Mistakes You Should Avoid in Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 112

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

APRIL 10, 2019

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content. Continue reading → The post Adopt a Curation Mindset to Get More From Your Top Content appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 111

Moz

APRIL 9, 2019

Posted by EricEnge Do Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries.

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Medical SEO IT Post 61

Moz

APRIL 10, 2019

Posted by Dr-Pete On Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux.

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SEO Website IT Post 57

Moz

APRIL 11, 2019

Posted by cheryldraper From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? To help convince your boss that won't just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.

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Food Education SEO Sales 49

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing