Enchanting Marketing
OCTOBER 3, 2023
Writing can be tough, right? I’ve been there, too. I used to think of writing as a struggle. I’d wrestle to get my thoughts on paper. I’d fight with my inner critic. I’d beat myself up. Come on! Get that first draft done! Don’t be a sissy!!! But that has changed. Shall I explain? How to get in the right headspace I realized how much my approach to writing has changed when I read Anna Fleming’s book Time on Rock.
Nick Ursborne
OCTOBER 4, 2023
There are various ways to insert emotion and emotional intelligence into your work. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. From description to storytelling. I can give you a detailed description of how to change an inner tube if you get a puncture while out cycling.
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Bramework
OCTOBER 3, 2023
Wondering if blogging is still a relevant marketing tool in the digital age? Trust me, I’ve asked myself the same question countless times. Having poured over extensive research – like Hubspot’s study showing consumers reading blogs multiple times a week and making purchases based on them – it seems clear that blogging remains a powerful way to build presence and authority.
Content Marketing Institute
OCTOBER 3, 2023
What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Blogging From Paradise
OCTOBER 2, 2023
No; it does not. Why beat around the blogging bush? Blogging luck does not exist. Bloggers appear to get lucky breaks.
Quick Sprout
OCTOBER 4, 2023
Content marketing has been a tried-and-true digital marketing practice of businesses large and small for over a decade. And although … The Complete Guide for Corporate Blogging in 2023 Read More » The post The Complete Guide for Corporate Blogging in 2023 appeared first on.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
CopyBlogger
OCTOBER 4, 2023
There were a lot of changes in content marketing over the past year, and the companies winning the content game. Continue Reading The post 14 Content Marketing Examples With Strategy Breakdowns appeared first on Copyblogger.
The Idea Logical Company
OCTOBER 4, 2023
Publishers Weekly recently hosted a stimulating and smart online session about AI and publishing , thanks to the organizing and moderating skills of Peter Brantley and Thad McIlroy. The day began with a presentation by former PRH CEO Markus Dohle and ended with one by thought leader Ethan Mollick of the Wharton School, which framed the day perfectly.
Rachelle Gardner
OCTOBER 3, 2023
Happy release day to author Matthias Roberts! Holy Runaways speaks to people who are feeling ignored, oppressed, or rejected by their religious community and church, offering a path forward built on speaking truth, deep listening, and acting with compassion. Psychotherapist Matthias Roberts reaches out to those who, like him, want to understand the religion they’ve run from and erect a new faith on firmer foundations.
Melanie Saxton
OCTOBER 2, 2023
Family library legacy books aren’t necessarily found on Amazon or in bookstores. These types of books are often written for private archives and family libraries, detailing history and chronicling ancestral and present-day experiences. They can also capture your part of the narrative — your contributions, experiences, and personal backstory. In other words, a legacy book might be written just for your children, grandchildren, and future generations, and NOT the general public.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ahrefs
OCTOBER 1, 2023
Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs.
Jane Friedman
OCTOBER 4, 2023
Photo by Hadija on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices.
Content Marketing Institute
OCTOBER 4, 2023
Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life.
Melanie Saxton
OCTOBER 2, 2023
If you want to capture your journey and pass it on to your children and grandchildren, then write your legacy book. If you’re not exactly a writer or historian, never fear! That’s where I come in. As a professional ghostwriter and book editor, I can begin your project from scratch or complete what you’ve started. There’s nothing more meaningful than a legacy book.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammarly
OCTOBER 6, 2023
You wrote a great email. It has a solid opening line , clear email message , and closes with a call to action that’s sure to convert. Before you click “Send,” there’s just one last thing to do: Write a great email sign-off. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an email sign-off? An email sign-off is the final section of an email.
Jane Friedman
OCTOBER 3, 2023
Today’s post is by Sarah Elisabeth Sawyer. She teaches a Dictation Bootcamp for Authors beginning October 17, 2023. If you’ve heard of authors experiencing tremendous success with dictation but you don’t have a clue where to start, you’re in the right place, my friend. Yes, there is a plethora of ways to approach dictating your next book, and all of those ways can feel intimidating if you haven’t successfully dictated yet.
Content Marketing Institute
OCTOBER 5, 2023
The big Content Marketing World takeaway: You don’t need radical change to evolve your content marketing program (even in the age of AI). But you do need to make decisions that help you understand your mission better, find surprises in the familiar, and take a scientific approach to change. Ask these questions to get started.
Melanie Saxton
OCTOBER 1, 2023
It’s an honor to offer true crime book editing services to authors, especially those who have worked in the detective realm. Author Frank Goff’s book, Chicago Crime Story: A true-crime novel inspired by actual events , is a deep dive into some of the cases he worked on the streets of Chicago. It was thrilling to collaborate with a retired police detective and experience the eye-opening drama of behind-the-scenes scenarios he faced as a first responder, often under cover.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
OCTOBER 2, 2023
Blog posts remain one of the most effective ways to attract visitors to a website. Now, with burgeoning artificial intelligence, AI blogging promises to assist with—and in some cases take over—the content-marketing process. But how can you write a blog using AI without getting results that read like a robot’s writing? In this guide, we explain everything you need to know about writing a blog post with AI, including what you can do with it and how to phrase your prompts.
ThemeIsle
OCTOBER 3, 2023
Comparing The SEO Framework vs Yoast SEO may seem like a challenge. That's because these are two of the most popular search engine optimization (SEO) plugins for WordPress. But, if you're still on the fence about which SEO plugin to use, this article will help you make an informed decision. The post The SEO Framework vs Yoast SEO: Which Is Better in 2023?
Content Marketing Institute
OCTOBER 6, 2023
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.
Melanie Saxton
OCTOBER 2, 2023
There is no better time to write your family book. From ancestry.com information and details from other genealogy sites to publicly accessible records, your manuscript can encompass the richness of the past and bless future generations. How do you write your family book? You might have diaries and journals for reference. You might have word-of-mouth stories that can be transcribed into a manuscript.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Copyhackers
OCTOBER 6, 2023
Conversion copywriters follow a simple 3-step process to get the 'yes' in email campaigns: crafting a compelling subject line to capture attention, weaving a narrative that resonates with the reader's needs or desires in the body, and ending with a clear, irresistible call-to-action that nudges them towards a favorable response. The post How To Write Emails: The Conversion Copywriter’s Approach appeared first on Copywriting for startups and marketers.
Freelance Union
OCTOBER 6, 2023
Can we all agree that the last few years have been a little extra? From pandemics, recessions, and social unrest to the explosion of AI, we’re operating in a time of extreme and fast-moving change. Change, especially the unexpected and fast-moving kind, can tap into our feelings of vulnerability and insecurity (of which there are already plenty in entrepreneurship, thank you very much!).
Grammarly
OCTOBER 3, 2023
In late August, Grammarly launched a series of generative AI features intended to support students in their responsible and effective use of AI while writing. When enabled by Grammarly for Education institutional admins, these features support students throughout the writing process, from initial assignment comprehension to brainstorming to real-time feedback to revision before submission.
Quick Sprout
OCTOBER 5, 2023
For web designers and website owners, shifting design trends can be a good thing or a bad thing. On the … 17 New Website Design Ideas To Get A Bored Crowd Clicking Read More » The post 17 New Website Design Ideas To Get A Bored Crowd Clicking appeared first on.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Copyhackers
OCTOBER 5, 2023
Taking your first steps in UX? Welcome! In this straightforward guide, we're breaking down the concepts of 'User Journey' and 'User Flow' for you. Dive in to understand how a user journey outlines the broader experiences of your users, while a user flow zooms in on the specific actions they take on your platform. Let's simplify these essential UX elements together.
The Hoth
OCTOBER 5, 2023
Are you about to go global with your business? Then you will need to gain online visibility in the countries you’re expanding to, which means adopting an international SEO strategy. International SEO is tricky because you’re not only dealing with other countries and languages but also other search engines. While Google accounts for 92.66% of the global search engine market , Russian search engine Yandex (1.17%) and Chinese search engine Baidu (0.84%) are both wildly popular (and exclusively us
Grammarly
OCTOBER 5, 2023
What is consonance in English? It’s the s ame s ounds e x er c i s ed in s u cc e ss ion, like these s sounds from the letters s, x, and c. Consonance comes in handy for poetry, lyrics, and all kinds of writing, but how do you use consonance sounds correctly? Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is consonance?
BKA Content
OCTOBER 6, 2023
SEO for Therapists: How To Create an Effective Strategy According to data provided by the National Institute for Mental Health, 20% of Americans suffer from at least one type of mental illness. Another study shows that as of 2023, 83% of therapists see more patients than they used to. It’s easy to see why so many people are looking to work in this field and help others.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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