Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.

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ProBlogger

OCTOBER 26, 2017

As bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well. In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends so we can keep growing and developing. W e also need to keep abreast of what’s happening in our niche to stay relevant.

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ThemeIsle

OCTOBER 25, 2017

So, you want to create a WordPress blog. Congratulations! WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome! Better yet – it’s also surprisingly simple to create a free blog. That’s why we say you can do it in under 15 minutes. But as simple as. The post How to Create and Start a WordPress Blog in 15 Minutes or Less (Step by Step) appeared first on ThemeIsle Blog.

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Content Marketing Institute

OCTOBER 23, 2017

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

OCTOBER 25, 2017

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. Giving up on that relationship isn’t an option. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts. With more than 79% US internet users, @Facebook holds the keys to potential customers’ hearts.

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Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Content Marketing Institute

OCTOBER 21, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services.

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ProBlogger

OCTOBER 24, 2017

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode). How to Grow Your Blog by Interviewing Influencers. 7 Powerful Non-SEO Reasons to Try Guest Posting. But in this blog post I want to talk about why you should do it.

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Content Marketing Institute

OCTOBER 24, 2017

Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satis

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