Sat.Apr 02, 2022 - Fri.Apr 08, 2022

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6 Elements of Writing Conversion-Focused Social Ad Copy (in Less Time)

Ashleyn Writes

Are you ready to grow your reach, get new eyes on your offers, and drive some sales? Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend.

Ad Copy 130
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How I Built 5,660 Backlinks in 30 Days [New Strategy]

Backlinko

I built 5,660 backlinks last month. (Without sending a single outreach email.). My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale. Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.). But there’s one big problem with most link building strategies: They don’t scale.

Script 145
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The Secret to Relationship Building with Influencers (without the Awkward)

CopyBlogger

There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.

SEO 145
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5 Steps To Find Your Brand Voice

Content Marketing Institute

If your content didn’t have your logo, would your audience recognize it as your company’s? It would if you use a consistent brand voice. Here’s how to create a brand voice chart to make it stick.

Brand 139
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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New 8th edition of The New Rules of Marketing and PR Publishes in May

David Meerman Scott

I’m super excited to announce the new 8th edition of my international bestseller, T he New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

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How to Write an About Me That Attracts More Readers

The Write Life

It’s one thing to write about another world or a certain topic, but it’s another thing to write about yourself. Although tons of writers excel at their craft, when it comes time to sit down and talk about their experience or what they do, they get stuck. A quality About M e summarizes who you are and conveys the essential information about your career.

Writing 69

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A 4-Step Customer Journey Map Process for Better Content Results [Template]

Content Marketing Institute

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.

Content 134
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If You’re Not Content with Your Web Content, There’s Hope…

iWebContent

…and it springs eternal at iwebcontent. We are your web content headquarters, ready to update, expand, and reorganize. Our professional content writers are wide awake with fresh, engaging ideas…so you can relax and finally get a good night’s sleep. Learn more here. The post If You’re Not Content with Your Web Content, There’s Hope… first appeared on iWebContent.

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Does Your Novel Need a Table of Contents?

The Subversive Copy Editor

From our own reading, most of us know that some paperback and hardcover novels have a table of contents page in the front and some don’t. Lurking online, I perceive a widespread notion that tables of contents are old-fashioned and pointless for fiction. There’s also fear that a contents page wastes valuable marketing space in online “see inside” previews, preventing readers from getting to the good stuff that will tempt them to buy.

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5 Necessary KPIs to Measure the Success of a Freelance Writer

Freelance Writing Jobs

What is freelance success to you? How do you measure freelance success? If you’re a freelance writer, chances are that you may never have considered concepts such as KPIs (Key Performance Indicators) before you started. Perhaps your inspiration for this career first sprouted from reading Shakespeare’s Othello in high school, or maybe you saw how a well-written speech could change hearts and minds.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Ownable Conversations: How To Create Content That Leads Niche Discussions

Content Marketing Institute

Many decision-makers don’t find any value in a lot of thought leadership content. How can you deliver content that does? Cultivate ownable conversations – a more intentional approach to creating thought leadership content.

Content 129
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Google Keyword Planner Tutorial: How to Use It to Boost Your Site’s SEO

ThemeIsle

Keywords are essential to your site’s search engine optimization (SEO). Without them, users are unlikely to come across your content in the search engine results. However, if you’re new to the game, you may want to follow a Google Keyword Planner tutorial. The post Google Keyword Planner Tutorial: How to Use It to Boost Your Site’s SEO appeared first on Themeisle Blog.

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How to Write a Blog Post: The Essential Guide for Beginner Bloggers

iWriter

Did you know that around 77% of people read blogs? Blog posts are one of the most effective and popular forms of digital content. Having an updated blog on your website is a great way to generate leads and establish your organization as an authority figure. Posting blogs is a wonderful way to showcase your expertise and improve your writing skills. If you’re new to blog writing, it can be challenging and overwhelming.

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5 LinkedIn Profile Tips for Freelance Writers to Land More Clients

Freelance Writing Jobs

Do you want to hear a secret? You can get your next big freelance writing gig on LinkedIn. About 95% of recruiters are using LinkedIn to find talent. More and more people, including freelance writers, have been landing jobs after jobs using the professional networking site. Just about six months ago, four people were hired every minute via LinkedIn.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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If You Want To Create Exceptional Content, Limit Your Options

Content Marketing Institute

Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).

Content 127
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How to Create Killer Blog Titles Using Your Data, Tools & Popular Formulas

Neal Schaffer

As bloggers, we face a common problem: what to title each blog post. In particular, how to pick a title that not only describes the contents of our posts but entices people to read it. Especially if you’re in a competitive niche, the second part can be a bit more difficult than specialized topics. Not […] How to Create Killer Blog Titles Using Your Data, Tools & Popular Formulas appeared first on NealSchaffer.

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How Much Does it Cost to Hire a Blog Writer?

Shorthand Content Marketing

You can write a text message. You can write an email. You might even remember how to write an essay. But that does mean you should write your own blog posts for your business? Unless they love writing, most business owners will reach a point where they think about hiring a blog writer. They hear that posting new blog content means that more people will visit their website.

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5 LinkedIn Profile Tips for Freelance Writers to Land More Clients

Freelance Writing Jobs

Do you want to hear a secret? You can get your next big freelance writing gig on LinkedIn. About 95% of recruiters are using LinkedIn to find talent. More and more people, including freelance writers, have been landing jobs after jobs using the professional networking site. Just about six months ago, four people were hired every minute via LinkedIn.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How To Manage Leaders Out of Your Content Approval Process [Rose-Colored Glasses]

Content Marketing Institute

Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work.

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How to Create Killer Blog Titles Using Your Data, Tools & Popular Formulas

Neal Schaffer

As bloggers, we face a common problem: what to title each blog post. In particular, how to pick a title that not only describes the contents of our posts but entices people to read it. Especially if you’re in a competitive niche, the second part can be a bit more difficult than specialized topics. Not only do you want people to read your blog post, but you want it to ensure that people feel their time was well spent by reading the post.

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5 Ways to Make Your Blogging Life Easier

ProBlogger

The post 5 Ways to Make Your Blogging Life Easier appeared first on ProBlogger. Photo by Chris Thompson on Unsplash. Blogging. It goes a little something like this: Think of idea. Write a post. Take/source/edit a photo for the post. Format the post. Schedule or publish the post. Push the post to social media. Respond to comments. But that is just the beginning, right?

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Rob vs. Burglarize

Grammar Underground

Some people say these two words are completely distinct. That may be true in legal contexts, but for the rest of us, it's fine to use rob to mean burglarize. The post Rob vs. Burglarize first appeared on Grammar Underground with June Casagrande.

IT 40
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Hyphenation: Are you attaching a suffix or a whole word?

Grammar Underground

Would you write “a county-wide event” or “a countywide event” and, more important: why? Anyone who knows the basics of using hyphens knows they connect two words that together modify a third. The word “county” and the word “wide” can be joined with a hyphen and thereby work as an adjective to describe “event.” So “county-wide event” is consistent with hyphenation rules.

Writer 40
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5 Ways to Make Your Blogging Life Easier

ProBlogger

The post 5 Ways to Make Your Blogging Life Easier appeared first on ProBlogger. Photo by Chris Thompson on Unsplash. Blogging. It goes a little something like this: Think of idea. Write a post. Take/source/edit a photo for the post. Format the post. Schedule or publish the post. Push the post to social media. Respond to comments. But that is just the beginning, right?