Enchanting Marketing
JANUARY 28, 2025
Do you ever read back a draft and wonder what happened? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. Yay! To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. Grrrr.
Ahrefs
JANUARY 30, 2025
I still believe that links should be a part of your SEO strategy, but they shouldnt be your whole strategy. A while back, I answered the question, Do links still matter for rankings? by disavowing all links to a few blogs.
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Content Marketing Institute
JANUARY 27, 2025
Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesnt equal content impact. Heres how to get people and tools working better together.
Grammarly
JANUARY 27, 2025
GPTs are an advanced AI technology that powers tools like ChatGPT and coding assistants. Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
ContentWriters
JANUARY 30, 2025
Conducting research is one of the most essential parts of the content writing process. The internet is full of false claims, and consumers are acutely aware of this fact. According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate.
Jane Friedman
JANUARY 30, 2025
Photo by Giulia May on Unsplash Todays post is by author Lara Lillibridge. Have you amassed a heap ofassorted essays, flash pieces, chapters, ideas, and you think you have enough to turn it into a book? Does it seem scattered and overwhelming and youre not sure what will fit where and it is all rather daunting? Never fearhere is a step-by-step guide to turn your hot mess into a hot dish. 1.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Adam Connell
JANUARY 30, 2025
Want to schedule posts to Facebook in advance?
Freelance Union
JANUARY 27, 2025
Studies show that 58% of freelancers find it challenging to manage their time. I have personally experienced this challenge as a freelance writer. I sometimes struggle to maintain productivity and deliver high-quality work while meeting deadlines. My mind tends to become more scattered when I juggle multiple writing tasks or clients. However, I have been in the business for a long time.
Content Marketing Institute
JANUARY 28, 2025
Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.
Ahrefs
JANUARY 31, 2025
AI-generated content isnt as simple to spot as old-fashioned spun or plagiarised content. Most AI-generated text could be considered original, in some senseit isnt copy-pasted from somewhere else on the internet.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Adam Connell
JANUARY 30, 2025
Want to learn more about the current state of Facebook Live?
Blogging From Paradise
JANUARY 25, 2025
Passive blog traffic is manna from blogging heaven. Everybody wants it.
Content Marketing Institute
JANUARY 30, 2025
Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.
Ahrefs
JANUARY 30, 2025
Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Adam Connell
JANUARY 30, 2025
In this post, we reveal the 10 most popular messaging apps in the world, according to the latest statistics, and share some interesting data about each of them.
Blogging From Paradise
JANUARY 27, 2025
Look up. This is Leila angling for breakfast bread. She is a constant presence in the kitchen.
Content Marketing Institute
JANUARY 29, 2025
Youve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.
Ahrefs
JANUARY 30, 2025
This process helps you: Find quality links quickly Improve your domains authority Close gaps against competitors In this guide, youll learn how to use our backlink gap analysis template to find relevant, high-quality websites that are worth reaching out to.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
AIIP
JANUARY 28, 2025
By Yvonne Davis Competitive intelligence is a process for evaluating your organization and its business position within a given industry. Before there is a collective throwing of hands in the air and saying we are not Procter & Gamble or Nvidia (big companies familiar with their competitors), lets take a look at some of Read More » The post Nonprofits & Competitive Intelligence: A Good Combination appeared first on AIIP Connections Blog.
Blogging From Paradise
JANUARY 31, 2025
Why do you follow your blog publishing schedule? Reasons vary. Bloggers find a frequency based on advice from full-time bloggers.
BKA Content
JANUARY 27, 2025
How To Rank Higher on Google With Consistent Content Creation If youve been wondering how to rank higher on Google, the answer lies in creating content that addresses the intent of your audience. Lets break down why consistent, high-quality content creation is the key strategy that stands out for improving your visibility in search engine rankings like Google Search.
Ahrefs
JANUARY 30, 2025
It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry or niche In this guide, youll learn how to make … Read more ›
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
AIIP
JANUARY 30, 2025
Dr. Michael Ridley is Librarian Emeritus at the University of Guelph where for many years he was Chief Information Officer (CIO) and Chief Librarian. Dr. Ridley will be presenting on Human-centred explainable AI at AIIP25 on Thursday, April 10 at 3 pm EDT. Ahead of that presentation, he was kind enough to answer a few Read More » The post Interview with AIIP keynote speaker and AI specialist Dr.
David Meerman Scott
JANUARY 29, 2025
The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network.
Express Writers
JANUARY 28, 2025
Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.
Ahrefs
JANUARY 28, 2025
Below Ive laid out 11 workflows you can follow to measure the success of your brand awarenessincluding some little-known Ahrefs use cases.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Grammar Underground
JANUARY 27, 2025
OK, fellow wordy types: See if you can spot the grammar mistake I fixed when editing the following sentence. Our team wrote, published and promoted a series of 12 human interest stories that each honors a California veteran who has served our country proudly. Dont see a problem? Dont feel bad. This was a tough one. In this sentence, the verb honors should be honor.
Make a Living Writing
JANUARY 26, 2025
It’s a new year and it’s time for a writer’s pep-talk. Job one: it’s time to raise your rates. I can hear you quaking in your boots from here. But I want you to consider this. The beginning of a year is a naturally great time to break the news to existing clients that rates are going up. Ideally, you want to put the news out to them in the waning days of the previous year, but at worst the first month.
Freelance Union
JANUARY 31, 2025
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] As a freelancer, you’ll need to constantly improve your project management skills to manage your projects smoothly.
Ahrefs
JANUARY 30, 2025
Choosing an enterprise SEO platform can be complicated. Lets look at what is involved in the decision-making process.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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