Enchanting Marketing
DECEMBER 20, 2022
An ordinary Thursday morning, the 1st of December. It’s still dark. As I wake up, I notice an unusual sense of lightness, as if a burden has lifted. I’m writing this a few days later, and I’m glad you can’t see me. It’s cold, and I’m wearing a dressing gown over my clothes. I briefly interrupt my typing to wrap my fingers around a hot cup of tea.
Elna Cain
DECEMBER 23, 2022
Right now, 82% of the total number of working freelancers are freelance writers. With this recent explosion of freelancers in the workforce, 24% of those freelance writers are making $50,000/year from their writing niche service. Is that mind-blowing for you? Did you think that writers could truly make that much money? With this information, maybe you are NOW thinking about whether or not freelance writing is the best online business to start with.
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Kristi Hines
DECEMBER 20, 2022
View this post on Instagram A post shared by Mindy Kaling (@mindykaling). View this post on Instagram A post shared by Hugh Jackman (@thehughjackman). View this post on Instagram A post shared by Alexandra Raisman (@alyraisman). View this post on Instagram A post shared by Bridget Moynahan (@bridgetmoynahan). View this post on Instagram A post shared by Cindy Crawford (@cindycrawford).
Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Credible Content
DECEMBER 23, 2022
Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that. You need to write the way your audience speaks.
Elna Cain
DECEMBER 20, 2022
“If my chair suddenly changes position, I end up in pain.” This is what I told the Globe and Mail back when they interviewed me about the pain I experienced while working from home. My pain and discomfort started in my neck and back and eventually made their way through my arms to my hands. I had to start pacing myself and taking time off from work to allow the pain to subside.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 19, 2022
How do you measure content's impact? Learn to prove the value of your content campaigns with these metrics pointers.
ThemeIsle
DECEMBER 20, 2022
If you run a small online business with limited marketing resources, you may struggle to send bulk emails to your consumers. Fortunately, you can quickly and easily elevate your marketing strategy when you send a mass email in Gmail. In this post we'll show you how to do it. The post How to Send a Mass Email in Gmail appeared first on ThemeIsle Blog.
Grammarly
DECEMBER 19, 2022
Many organizations are scrutinizing their 2023 budgets amid economic uncertainty with the ultimate goal to “do more with less” in the year ahead. Consolidating workplace experience (WPX) technology is an opportunity to drive down costs; however, prioritizing high-impact tools can be a challenging endeavor without a guiding framework to separate “must-have” tools from “nice-to-have” tools. .
Express Writers
DECEMBER 20, 2022
Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources you have. Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. Research from the Harvard Business Review shows that a 5% increase in customer retention leads to a 25% to 95% increase in profits.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Neil Patel
DECEMBER 22, 2022
Which three words describe content and websites that deliver outstanding value? Expertise, authoritativeness, and trustworthiness—or E-A-T. E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO.
Contently
DECEMBER 21, 2022
In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. You might know Rudolph the Red-Nosed Reindeer as a stop-motion animated special that streams on various networks around the holidays.
Grammarly
DECEMBER 22, 2022
Parenthetical citations are in-text citations set within parentheses that summarize source details, such as the author’s last name, year of publication, or relevant page numbers. Unlike full citations in a works cited page, parenthetical citations are quick and minimal, so they don’t disrupt reading. . Citing sources is necessary for academic writing, which often makes parenthetical citations a requirement.
Content Marketing Institute
DECEMBER 23, 2022
Relive the highs and lows of content, marketing, social media, and pop culture news from 2022 in Robert Rose's lighthearted reimagining of a holiday classic.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neil Patel
DECEMBER 21, 2022
Are you looking for a new way to understand your customers ? Do you know where they spend their time online, their average annual income or revenue, and their most significant problems relevant to your solution? How about how they like their coffee? (OK, that last one may be excessive.). Considering all the data you hold, you probably think you know your customers pretty well.
Freelance Union
DECEMBER 22, 2022
It’s the end of the year—do you know where all of your tax documents and freelance expense receipts are? If not, now is the time to make a plan to prepare for filing your 2022 taxes and to create a seamless and effective record keeping system that makes your 2023 filing even easier. 1.Set the dates for your freelance tax deadlines. To avoid fines, penalties, and last-minute panic it’s key to know when you have tax obligations throughout the year.
Bramework
DECEMBER 21, 2022
Do you know what power words are? As a blogger, it’s important to learn about powerful words that convert leads. Whether you want to invite your visitors to read a blog post, opt into an email list, or click the add-to-cart button, power words are arguably the quickest and easiest way to increase your conversion rates. You can increase your lead conversions by 12.7%, just by adding a few power words to your content!
The Hoth
DECEMBER 20, 2022
SEO (or Search Engine Optimization) is a vital part of digital marketing for practically every business. It’s no secret that searches from Google and other search engines drive 53.3% of all online traffic. This is the largest digital channel. Still, most business owners don’t have a yearly budget for it when planning for their yearly expenses.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ProWritingAid
DECEMBER 20, 2022
We've put together a list of our favorite gifts for writers so you can wow the writer in your life with a thoughtful, useful gift that will help them grow and develop as a writer.
Grammarly
DECEMBER 19, 2022
Written by Suha Can, Chief Information Security Officer at Grammarly. At Grammarly, providing best-in-class writing support also means ensuring best-in-class security. A big part of our security-first mindset is maintaining internal safeguards—including programs and testing to identify and resolve issues before any occur. While our team strives to go beyond standard security practices to provide a service that is as secure as possible, we can’t do it alone.
Content Marketing Institute
DECEMBER 19, 2022
Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
The Hoth
DECEMBER 19, 2022
Does your business have several franchise locations in your area (or nationwide)? If so, a local SEO strategy can help you raise brand awareness and attract potential customers. . The proof? According to research by BrightLocal, 85% of consumers used the internet to find a local business in the past year. . While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. .
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
AWAI
DECEMBER 20, 2022
Sandy Franks announces the 3 winners of the $200 prize from our December writing contest in The Writer’s Life.
Grammarly
DECEMBER 19, 2022
Footnotes are small notations at the bottom of a page that provide additional information or cite the source of a passage in the page’s text. A footnote is marked within the text by a superscript icon, usually an asterisk (*) or number (¹ ), which corresponds to the matching footnote at the bottom of the page. . Aside from offering supplemental details or commentary, footnotes are essential for citing sources in academic papers—especially in the Chicago style, but also less frequently in MLA and
Content Marketing Institute
DECEMBER 20, 2022
Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one.
Skylark Virtual Services
DECEMBER 20, 2022
The digital marketing landscape is constantly evolving, and it can be tough to keep up with the latest trends. That’s why we’ve put together a list of the top digital marketing trends for 2023! This year, we’re expecting to see more of a focus on video content, chatbots, and personalization. Keep reading to find out. The post Digital Marketing Trends to Watch Out for in 2023 appeared first on Skylark Virtual Services.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Creative Penn
DECEMBER 19, 2022
What has changed in the publishing industry over the last few years? What can authors learn from the DOJ vs PRH court case? How can mid-list authors thrive in uncertain times? Jane Friedman talks about these things and more. In the intro, USA Today list is on indefinite hiatus [ US News ]; Paid for bestseller list ; Recommended books ; My scallop shell custom ornamental break ; A Midwinter Sacrifice ; The Author’s Mindset Podcast ; What do you do if your book isn’t selling?
Jasper
DECEMBER 19, 2022
A headline is arguably the most important part of any blog post. Stand out from the crowd and boost your traffic by using one of these blog headline generators.
Freelance Union
DECEMBER 20, 2022
Wondering what’s changed in the tax world from last year? We put together the top six 2022 federal tax changes that taxpayers like you should know about before filing your income tax return in 2023. Tax year 2021 saw major tax changes due to the coronavirus pandemic, but many of those changes went away in 2022. Let’s look at the main events and how they might impact your tax refund this year. 1.
ContentWriters
DECEMBER 21, 2022
What catches your audience’s attention? What perks their ears up and makes them want to know more? Top of funnel (TOFU) marketing is the subset of marketing tactics designed specifically to catch the attention of new audience members. It’s the snazzy hook sentence to your novel—the one that makes people turn the page and read what’s next. Compelling top of funnel marketing is how you attract new leads to your business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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