Enchanting Marketing
MAY 7, 2024
Well, you know … It seems a bit weird. Who writes a post about 3 tiny dots? But here’s the thing … The ellipsis— dot dot dot —can have an outsized impact on your writing. It can adjust your tone, up suspense, and even keep your readers engaged. That seems quite a lot for 3 tiny dots, eh? Let me show you … 1. Use an ellipsis as a drumroll … The 3 dots can nudge readers to pay attention and read on.
Kristi Hines
MAY 6, 2024
tl;dr – My experience with kidney stones and AI Answers about them from Google, Microsoft, ChatGPT, and Perplexity. During the summer of 2020, when the entire world was focused on the pandemic, getting treatment for other health issues became a challenge. I started experiencing a lot of back pain, but I shrugged it off as an injury and took Advil to cope.
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David Meerman Scott
MAY 8, 2024
In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.
Ahrefs
MAY 9, 2024
Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
The Idea Logical Company
MAY 8, 2024
It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the poss
Jane Friedman
MAY 9, 2024
Today’s post is by children’s author and digital strategist Angie Isaacs. Show of hands, writers, how many of you love book marketing? I can’t see through your screen, but I know very few of you have your hands up. Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
MAY 9, 2024
There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips.
Contently
MAY 9, 2024
Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook.
Jane Friedman
MAY 8, 2024
Photo by Espen Bierud on Unsplash Today’s post is by author and book coach Susanne Dunlap. There are many ways to create forward momentum in a story: layering in unanswered questions that create suspense, for instance. Or building a solid cause/effect trajectory from scene to scene, and having your protagonists move inexorably forward on their character arcs via action>reaction>decision>consequence.
Content Marketing Institute
MAY 10, 2024
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
MAY 7, 2024
Despite all the recent hype, artificial intelligence (AI) is nothing new. In fact, it predates the World Wide Web by decades. While the sudden and rapid emergence of generative AI has gotten all the attention (and is probably why you’re reading this piece), you’ve surely encountered AI directly and indirectly for many years. This high-level overview of AI will unpack the various ways it can work, what it can and can’t do, and its implications for the present and future of business and society.
Blogging From Paradise
MAY 8, 2024
Blogging presents you with a challenging point. On one level you wish to put yourself out there to be seen by the world.
Jane Friedman
MAY 7, 2024
Photo by Oleksandr P Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). Download her Craft Your Query Workbook. There’s been a lot of discussion recently about the challenges around publishing with the Big Five, some of it overblown and some of it valid. If you’ve been reading this blog for any time at all, you’ve probably seen some really excellent discussion of alternative options, either in Jane’s Key Book Publishing Paths report, or in her deeper dive into how to ev
The Hoth
MAY 9, 2024
If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why. For one, you can tackle most digital marketing tasks on a laptop with an internet connection, so you’ll be able to do the work remotely.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammarly
MAY 9, 2024
Of the tens of thousands of words in the English language—estimates range upward from around 170,000—the word and is one of the most frequently used, beaten only by he , be , to , and of. That’s because and is an extremely useful word. It exists to make connections, linking words, thoughts, and sentences together. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What part of speech is it ?
BKA Content
MAY 8, 2024
How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. However, content marketing can be costly and time-consuming for companies.
Backlinko
MAY 8, 2024
Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.
Blogging From Paradise
MAY 6, 2024
Bloggers usually cling to this attitude: “I will look for readers, customers and clients.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Publishing Trends
MAY 10, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. The Fyre Festival of Books? Why This Book Fair Went Up in Flames How Did a Short Story Inspire This Year’s Met Gala? What’s Causing the ‘Decline by 9’ and Can We Get Kids to Read For Fun Again?
BKA Content
MAY 6, 2024
What Are Content Pillars? Standing out in the world of blogging and social media can feel like a monumental undertaking, especially when it comes to the meat and potatoes of content creation. Enter content pillars, a strategy with the potential to transform the way you approach content. Keep reading to learn what content pillars are and why they’re key to differentiating your brand in a sea of 600 million blogs and 4.8 billion social media users.
Freelance Union
MAY 7, 2024
With tax season now behind us, it's the perfect time for freelancers to look ahead and start planning for retirement. Unlike traditional employees, freelancers don't often have access to employer-sponsored retirement plans, making it crucial to explore other viable options. Let’s explore the various retirement programs available at both the state and federal levels, designed specifically with freelancers in mind.
CopyBlogger
MAY 9, 2024
This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to. Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Make a Living Writing
MAY 6, 2024
Imagery is figurative language that activates the reader’s imagination to create a clear mental picture, convey tone, and elicit emotion. You can find imagery examples everywhere. From centuries-old Charles Dickens novels and Shakespearian plays to modern-day blogs and advertisements, imagery remains one of the most commonly used writing techniques.
ContentWriters
MAY 8, 2024
As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together. But why do they work best together, and how can you incorporate a combined SEM and SEO strategy today?
Freelance Union
MAY 7, 2024
Click to read about some of the Myths vs Facts about City of Yes: [link] New York has always been a beacon of prosperity for independent and entrepreneurial people trying to make it on their own. Whether they are newly arrived immigrants starting small businesses, new college grads with a toolbox of skills in design and marketing, or seasoned professionals looking for more flexibility, the future of work is taking place here.
iWriter
MAY 10, 2024
LinkedIn has emerged as a powerful tool for professionals and businesses looking to expand their reach and influence. The platform is not just a hub for networking but a goldmine for converting followers into loyal clients. Understanding how to leverage LinkedIn can help you grow your business, drawing in prospects with compelling content and converting them into long-term clients.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Income Diary
MAY 9, 2024
Timothy Ferriss is an American entrepreneur and the world’s leading expert on “lifestyle design”. His best-selling book The 4-Hour Workweek promises to help people escape the 9-5 grind, live anywhere they want, and get rich. Do his methods work? The millions of subscribers on Tim’s blog certainly seem to think so. By the time you get to the bottom of this page, you’ll be able to judge for yourself.
Blogtrepreneur
MAY 9, 2024
The journey towards success is one littered with challenges, struggles, victories and disappointments. Ambitious, forward thinking entrepreneurs need to cultivate a particular kind of mindset if they are going to guarantee their success in the long term. That mindset needs to not just be positive, but open and growing, willing to learn from mistakes and failures, changing and evolving according to current needs.
Freelance Union
MAY 10, 2024
This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year: [link] If you are a business owner, you have likely encountered difficult or problematic clients. This applies regardless of how long you have been in business, or if you are a new entrepreneur.
Verblio
MAY 9, 2024
If you’re a marketing agency trying to create content at scale for your clients, the question of outsourcing content to professional content writers —whether that’s individual freelancers or a white label content writing platform—has likely come up. Wondering whether a white label platform might be right for you? Wondering how Verblio’s white label feature works?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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