Ahrefs
SEPTEMBER 5, 2024
As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO).
Freelance Union
SEPTEMBER 5, 2024
Although Artificial Intelligence (AI) technology is not a new concept, its introduction into the mainstream job market happened rapidly following the widespread launch of the original automated content generator, ChatGPT. Indeed, new positions continue to be created in response to AI’s rollout encouraging freelancers to join the ‘AI revolution ’ However, for all the buzz, positivity, and hype that businesses bestow on AI, many freelancers and remote workers remain fearful ab
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Jane Friedman
SEPTEMBER 4, 2024
Today’s post is by author KimBoo York. What is intuition? Specifically, what is creative intuition for writers? The dictionary definition for “intuition” usually goes something like this: “the ability to understand something instinctively, without the need for conscious reasoning.” But that does not lend itself it trustworthiness. If you can’t provide conscious reasoning for your understanding, do you understand it at all?
Blogging Wizard
SEPTEMBER 2, 2024
Experience is a great teacher. Over the course of my 10+ years as a blogger, I have learned a lot of important lessons. Some were easy to learn. Others weren’t.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jane Friedman
SEPTEMBER 3, 2024
Photo by Simon Bobsien Today’s post is by author Midge Raymond. While collaborative writing is common in many fields—science and academia, for example—it’s less common among creative writers, especially fiction writers. Yet I’ve noticed over the years that many novels are co-written, and I’ve always wondered how, exactly, that process worked—until I found myself co-writing a novel with my husband.
Rachelle Gardner
SEPTEMBER 3, 2024
Enemies falling in love? A mystery brewing at a Bridgerton-era house party? A counterfeit art scandal? Yes, please! Happy release day to author Sarah Ladd! In “The Cloverton Charade,” a long-held family feud reignites when two rival antiquities brokers arrive at the same house party in Regency England to secretly assess the art collection.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging Wizard
SEPTEMBER 4, 2024
Do you really want to start a blog? A lot of online business gurus recommend starting one as a way to make passive income. They even recommend businesses to start.
Content Marketing Institute
SEPTEMBER 5, 2024
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
Backlinko
SEPTEMBER 6, 2024
You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow.
Freelance Union
SEPTEMBER 6, 2024
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] Business communication in the digital world means you must take extra precautions to keep data safe.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Contently
SEPTEMBER 4, 2024
I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment.
Content Marketing Institute
SEPTEMBER 3, 2024
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
Smart Blogger
SEPTEMBER 4, 2024
So, your site’s about as popular as a fart in an elevator, eh? I’ve been there, and well… it sucks. No simpler way to put it. And worst of all, it’s not always clear why it’s happening. It’s not like you’re one of those spammers publishing dozens of thinly disguised sales pitches a day. You genuinely care about your audience, and you try to publish content that’ll help them.
Buffer
SEPTEMBER 5, 2024
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammarly
SEPTEMBER 4, 2024
The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Now, thanks to the power of AI , teams can draft cold outreach via generative AI and leverage automated lead-scoring systems that efficiently analyze and prioritize prospects based on their behavior and characteristics.
Content Marketing Institute
SEPTEMBER 4, 2024
Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.
Backlinko
SEPTEMBER 6, 2024
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), I’ve curated a list of the top newsletters I think are worth subscribing to. After consulting my team (including some healthy debate) here’s a summary of the best SEO newsletters for different needs: Best for leveling up your SEO skills: The Backlinko newsletter Best for SEO news:
CopyBlogger
SEPTEMBER 6, 2024
These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job. Continue Reading The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Freelance Writing Jobs
SEPTEMBER 5, 2024
Video has become an essential communication tool today. Whatever sector you’re in—and even if you’re a student creating a presentation for class or a teacher crafting engaging learning materials—being able to edit videos effectively can be a game-changer. And for freelance writers who offer add-on services (aside from written content), graphic tools are a must.
Content Marketing Institute
SEPTEMBER 6, 2024
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
Backlinko
SEPTEMBER 6, 2024
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch?
Freelance Union
SEPTEMBER 3, 2024
This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] If you are a U.S. citizen living abroad, often referred to as an expatriate (expat), it’s essential to understand your tax obligations back home.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Blogging From Paradise
SEPTEMBER 2, 2024
I have already answered these blogging questions once, 5, 10 or 100 plus times on Blogging From Paradise Dot Com.
Blogtrepreneur
SEPTEMBER 5, 2024
Securing and managing facilities can be quite a task without the proper tools and systems in place. Fortunately, thanks to advancements, there exists a solution: guard tour software. This innovative software has now become a tool for industries managing expansive facilities. In this blog, we’ll delve into why guard tour software plays a role in overseeing security within these environments.
Backlinko
SEPTEMBER 6, 2024
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible.
Freelance Union
SEPTEMBER 6, 2024
IR-2024-231, Sept. 5, 2024 WASHINGTON — The Internal Revenue Service today reminded taxpayers the deadline to submit their third quarter estimated tax payment is Sept. 16, 2024. The IRS also reminded taxpayers affected by disasters in 17 states, Puerto Rico and the Virgin Islands that they may automatically qualify for a delayed tax-payment deadline.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jasper
SEPTEMBER 3, 2024
A well-executed marketing campaign can elevate brand awareness, drive customer engagement, and ultimately boost sales.
Blogtrepreneur
SEPTEMBER 5, 2024
Growing a divorce law firm involves more than just handling cases and managing client relationships. It requires strategic planning, effective marketing, and an unwavering commitment to client satisfaction. Whether you’re starting a new practice or looking to expand an existing one, understanding the key strategies for growth can set your firm on the path to success.
Grammarly
SEPTEMBER 5, 2024
Linear regression is a foundational technique in data analysis and machine learning (ML). This guide will help you understand linear regression, how it is constructed, and its types, applications, benefits, and drawbacks. Table of contents What is linear regression? Types of linear regression Linear regression vs. logistic regression How does linear regression work?
Freelance Union
SEPTEMBER 3, 2024
This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year: [link] Creating a goal map for your business is one way to chart a path toward success. Whether you have a new business or you’ve been operating for years, it isn’t always easy to create goals in the first place, let alone achieve them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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