ThemeIsle
SEPTEMBER 25, 2023
The question "what is content decay?" can be hard to answer. The simple answer is that content such as articles or tutorials typically has a shelf life. At some point, it becomes outdated or decays - which is bad for your audience and bad for your website. In this post we'll teach you how to counteract it. The post What Is Content Decay? (And How to Counteract It) appeared first on Themeisle Blog.
Blogging From Paradise
SEPTEMBER 25, 2023
“It is a tale told by an idiot, full of sound and fury, signifying nothing.” ~ Macbeth Idiot: a foolish or stupid person.
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David Meerman Scott
SEPTEMBER 29, 2023
A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.
Nick Ursborne
SEPTEMBER 29, 2023
Authenticity is about being genuine, real, and true to one’s character or brand. At its heart, it’s about radical honesty and transparency. When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. Authenticity is a profoundly human and emotional quality.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Publishing Trends
SEPTEMBER 25, 2023
Publishing Trends’ annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide range of genres and approaches. The majority of the publicists listed use both traditional and digital methods, but we have one digital-only publicist who specializes in various aspects of online and social marketing and publicity.
Melanie Saxton
SEPTEMBER 27, 2023
Consider storyscaping. At the end of the day, all authors are storytellers. Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
SEPTEMBER 25, 2023
Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem.
Jane Friedman
SEPTEMBER 28, 2023
Photo by Vladislav Klapin on Unsplash Today’s post is by author Amy L. Bernstein. When we talk about “pitch packages” in publishing, we’re usually talking about an author’s query letter and synopsis (for fiction), or a book proposal (for nonfiction). These are standard elements that every author, with a bit of research and consultation, can learn about and craft for themselves or, better still, with assistance from an editor or book coach.
Quick Sprout
SEPTEMBER 28, 2023
A blog can be tricky to get right. There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on.
Content Marketing Institute
SEPTEMBER 28, 2023
Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
SEPTEMBER 29, 2023
Often, two words with the same meaning will have different connotations —i.e., implied meanings. For example, if you look up the word fearless in a thesaurus, you’ll see both courageous and cocky listed as synonyms. However, if you call someone cocky after they do something heroic, you may offend them since the connotation attached to cocky is “a tendency to overestimate one’s abilities.
Jane Friedman
SEPTEMBER 27, 2023
Photo by Pavel Danilyuk Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. Today’s Ask the Editor is sponsored by Book Pipeline. Editors reviewing unpublished fiction and nonfiction through the Book Pipeline Workshop.
Backlinko
SEPTEMBER 29, 2023
In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T My aim is to tell you everything you need to know about Google E-E-A-T and how to make it work for you.
Content Marketing Institute
SEPTEMBER 26, 2023
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Freelance Writing Jobs
SEPTEMBER 24, 2023
Let’s face it—writers get stuck. Some get stuck a lot. Others not so much. Still, it happens, and when it does, we deal with the situation in our own ways. I dare say, though, that writing prompts are one of the best tools to get unstuck. Today, how about some horror writing prompts? After all, the spooky season is right around the corner. One thing I guarantee: they will bring out your dark side.
Jane Friedman
SEPTEMBER 26, 2023
Photo by Sam McGhee on Unsplash Today’s post is by author and media trainer Paula Rizzo. Authors will often say, “I’ll do media when my book comes out!” And I always inform them—it’s too late. In fact, you need to start before you even have a book. I know, I know—but it’s true! Don’t panic. I started a blog at ListProducer.com about list making, how to be more organized and less stressed in April 2011.
Grammarly
SEPTEMBER 28, 2023
If you have the time, let’s talk about rhymes! Now is sublime, but later is also. OK. Rhyming can be a powerful communication tool, both practical and entertaining. But how does it work, and when should you use it? Below, we talk all about words that rhyme in English that you can use to amuse! Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What are rhyming words?
Backlinko
SEPTEMBER 27, 2023
Search Engine Optimization (SEO) takes a lot of time, concentration, and dedication. Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. Luckily, you don’t have to do these SEO tasks completely manually, thanks to the power of SEO automation. SEO automation is the process of leveraging tools to assist you with your SEO tasks by automatically handling them for you.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ThemeIsle
SEPTEMBER 28, 2023
If you're looking to improve Search engine optimization (SEO) on your site, Yoast SEO is one of the most popular plugins. However, without following a thorough Yoast SEO tutorial, the settings and features can be overwhelming for beginners. That's why we're taking you through each step of the Yoast SEO setup procedure. The post How to Use Yoast SEO (Tutorial for Beginners) appeared first on Themeisle Blog.
BKA Content
SEPTEMBER 25, 2023
How Do Blogs Help SEO: Making the Most Out of Your Website Content You’ve worked hard on your website. Your homepage and service pages are search engine optimized and provide high-quality content. So why isn’t it bringing in enough visitors? It could be because you don’t have a blog. Do blogs help SEO? The answer is a resounding “yes.” Not only that, but research shows that 77% of people read blogs online, and 61% of online users in the United States have purchased
Grammarly
SEPTEMBER 28, 2023
You know the feeling: You’ve written your first draft for an important writing assignment, and you’re ready to get it over the finish line but just aren’t sure how. It can be tough to look at your own work with a critical eye and identify areas for improvement. Here, we explain how you can use AI to get real-time feedback on your writing so you can submit work you’re proud of.
Backlinko
SEPTEMBER 28, 2023
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. More importantly, it also means that you’re pulling in plenty of traffic.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
SEPTEMBER 29, 2023
Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
Adam Connell
SEPTEMBER 26, 2023
Looking for the best social media scheduler? You’re in the right place. In this post, you’ll find a comparison of the best social media scheduling tools on the market. All the tools on this list make it easy to schedule posts in advance to all the social media platforms you’re active on, but each of.
Grammarly
SEPTEMBER 25, 2023
The table of contents is often one of the first things we see when we start a new book. It lets us know what to expect and helps us jump straight to the page or section we want. But how do you make a table of contents yourself? What is the proper table of contents format? Here, we’ll explain everything you need to know about tables of contents, from what they should contain to formatting.
Ahrefs
SEPTEMBER 27, 2023
Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide, … Read more ›
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
SEPTEMBER 27, 2023
Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.
AIIP
SEPTEMBER 26, 2023
By AIIP Outreach Committee AIIP’s invaluable guide on how to start an independent information business has been refreshed! The updated edition of “The AIIP Guide to Starting Your Own Information Business” is now available on the AIIP website. The companion launch webinar on October 12th will feature a panel of new and seasoned AIIP members… Read More » The post Mastering Independent Info Pro Life: AIIP’s Updated Getting Started Guide appeared first on AIIP Connections Blog.
Grammarly
SEPTEMBER 26, 2023
A problem statement is a summary of a problem its writer hopes to solve. It details the parties affected by the problem, the financial and other costs associated with the issue, and when applicable, the root causes of it. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a problem statement? A problem statement briefly explains a problem you want to correct.
The Creative Penn
SEPTEMBER 25, 2023
How can you create a high-quality photo book and publish it on Kickstarter? How do you market a beautiful, high-value book? Jeremy Bassetti talks about his photo book project, Hill of the Skull. In the intro, Slow release book strategies [ ALLi ]; Seth Godin on how he is using ChatGPT ; Consultants using AI worked faster and produced higher quality results [ Ethan Mollick ]; DALL-E includes text and consistent characters [ OpenAI , Examples on X ]; More authors suing OpenAI [ The Verge ].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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