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10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. Dr. Roberts Cialdini has written a complete book on the topic of persuasion: Influence: The Psychology of Persuasion. The book lists multiple principles you can use to influence and persuade people through copywriting. The main highlights of these principles are The principle of reciprocation: If you do someone a favor, people tend to feel obligated to return the favor.
I get excited when I hear someone wants to start a service business. I love when people: But I don’t. Continue Reading The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.
AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Most bloggers, regardless of their monetization methods, want to hear back from their audience. Whether you are providing services or selling courses, your blog’s “Contact us” page is your main.
Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing. I wanted to hone my skills and practice fiction writing too, which is when I started looking for creative writing courses online. For a while, I even considered getting an MA in creative writing in India.
As I look back over the last 12+ years of my writing business, I see ebbs and flows. There were big projects and small ones. There were good clients and not-so-good clients. With each experience, I came further along the learning curve of being a business owner. It was in 2022 when I was physically, mentally, and spiritually well enough to take big chances.
As I look back over the last 12+ years of my writing business, I see ebbs and flows. There were big projects and small ones. There were good clients and not-so-good clients. With each experience, I came further along the learning curve of being a business owner. It was in 2022 when I was physically, mentally, and spiritually well enough to take big chances.
By Mary Ellen Bates Why do our repeat clients come back to us? While we would like to believe it’s because of our breathtaking analysis, our brilliant marketing campaign, or our unique training program, it’s often something simpler – we’re easy to work with. We make it easier for our clients to come back to… Read More » The post <strong>Becoming Frictionless</strong> appeared first on AIIP Connections Blog.
Searching for the benefits of blogging? You’re in the right place. Many years ago, blogging was seen as an online journal or diary where you could jot down your thoughts.
Photo by Nick Fewings on Unsplash Today’s post is by author Julie Vick ( @vickjulie ). One question I was asked a few times around my book launch was, “How is it to promote a book about introversion when you are an introvert?” The short answer I usually gave: I’ve figured out ways to make it work. When I wrote my humorous advice book for introverted parents Babies Don’t Make Small Talk (So Why Should I?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.
Wondering how to make money on YouTube? YouTube ads and revenue generated from YouTube Premium subscribers are among the most popular ways to generate revenue on the platform, but there.
Is SEO pagination on your technical SEO site audit checklist ? If you publish loads of content or have a specific type of site, like an e-commerce store, then perhaps it should be. As I’ll discuss in this article, pagination has immense advantages, such as the SEO boost it may give. However, it might not be the first thing marketers and SEO developers consider when optimizing a site.
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals.
As a health writer, I found it very moving to write this piece titled “February is Health Month: Building a Circle of Red in Montgomery County” for City Lifestyle magazine. We aren’t alone in our heart health journey. The American Heart Association has programs locally and nationally that impact lives and helps prolong our longevity.
This is the pot calling the kettle black when I say don’t let your blog posts go stale. Repurpose blog content instead of letting it sit on your website. I’m putting a plan together to make more of what I’ve already written. If you follow me on LinkedIn , you’ll see that I’ve been sharing; but that’s not all there is when it comes to repurposing old content.
Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
If the last few years have taught us anything, it’s that consumer behaviors can change fast. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value. With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal.
Photo by Matthias Heyde on Unsplash Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Written Word Media.
SEO is search engine optimization, and that is how Google finds us, how Google finds our websites. Anne McAuley Lopez shares her three-step process for optimizing your website to rank higher in search results and attract the right target market for your offers. Anne is an SEO content copywriter and content strategist and the founder of Agency Content Writer.
I get this question a lot: “How do I measure content marketing success?” I like this question because I can give a concrete answer. It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective. It’s not.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends. When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs.
You’re writing your résumé for a competitive job application, and you know you need to make it stand out—but how? Which words should you use in your résumé? If you’re struggling with writing your résumé in a compelling way, this guide is for you. One study by tlnt.com found that applicants are far more likely to get an interview if they begin their résumé sentences with action words.
We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know.
It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Join us Friday, February 3, at noon ET as our panel of experts share their thoughts and insights into AI and how it will impact your career as a writer.
Nextiva is our top pick for the best cloud-based phone systems because of its enhanced ability to manage high-call volumes and incredible UCaaS offerings. Give Nextiva a try today. If you’re considering switching to VoIP, chances are you’ve heard of softphones or software telephones. But you may not fully understand what they are or how they work. And that’s totally okay—it’s why we’ve created this guide.
Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you.
Have you ever read a paragraph that felt disjointed or choppy? By choppy, we mean the sentence order was discombobulated; ideas bumped into each other rather than supported each other, and you might have found yourself rereading to see if you missed something. In short, it was a mess, and you likely encountered a paragraph that didn’t flow. A paragraph that doesn’t flow can make a piece of writing difficult to read.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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