Enchanting Marketing
NOVEMBER 26, 2024
What would happen if marketers stopped thinking like marketers? And what if they became storytellers instead? Imagine … Marketing copy would become almost so engrossing that you wouldn’t notice what happened around you. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.
Kayleigh Moore
NOVEMBER 25, 2024
People regularly assume their writing skills are “good enough” to get by. But data shows that’s far from the truth: companies spend more than $3.1 billion on remedial writing training yearly. Yikes. Having a strong foundation of writing skills is essential to building a profitable career as a freelance writer. But, even so–many people pursuing this path don’t feel proficient in their writing abilities (much like those hobbling on limited writing expertise at in-house jobs.
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Freelance Magic
NOVEMBER 23, 2024
As freelancers, it’s tempting to say ‘yes’ to every client request, even when it stretches us thin. The result? Endless scope creep, lower pay, and a pile of work we don’t enjoy. But there’s a better way to attract quality clients while maintaining your sanity – packaging your services. But there is an easier way. When you let clients dictate what they want from you, you can end up: Getting paid less for more work as the scope continues to creep up and up Doing work you’re not
AIIP
NOVEMBER 26, 2024
By June M. Boyle The Unexpected Opportunity Sometimes the most meaningful professional opportunities emerge from unexpected places. For me, it started with an interest in native plants and a spot on a mailing list. As an independent information professional typically serving corporate clients and management consultancies, I never imagined that reducing my lawn and adding… Read More » The post From Lawn Care to National Impact: How AIIP Shaped My Success Story appeared first on AIIP Connecti
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ahrefs
NOVEMBER 26, 2024
The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions.
Blogging Wizard
NOVEMBER 26, 2024
Do you have old content on your blog and aren't sure what to do with it? Some old posts hold a lot of value for your audience but not for Google. Some have a little SEO value but don't receive much traffic.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Freelance Magic
NOVEMBER 23, 2024
The world of freelancing has exploded in the last few years, and with it, the conversations around money have become louder, but not necessarily clearer. If you’re anything like me, the thought of openly discussing rates with clients still comes with a mix of excitement and dread, no matter how long you’ve been in the game. Money is a touchy subject that I’m not sure anyone is fully comfortable talking about.
BKA Content
NOVEMBER 26, 2024
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. However, local SEO for small businesses is particularly important for modest enterprises that depend on foot traffic and community support. This type of SEO for small local businesses can yield a 500% or better return on investment (ROI), so it’s definitely worth implementing.
Content Marketing Institute
NOVEMBER 27, 2024
Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!
Ahrefs
NOVEMBER 29, 2024
Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Backlinko
NOVEMBER 29, 2024
Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article. But when you write an article, you’re looking to accomplish more than just catching attention. You want to create content that leads to real results.
Adam Connell
NOVEMBER 26, 2024
Trying to build your social media presence? I’ve got you covered. In this post, I’ll share 16 powerful ways to boost your visibility on social. These tips will help you put together a winning social strategy and get more views, engagements, and followers on all your profiles. Let’s jump into it…. #1 – Set specific.
Jasper
NOVEMBER 25, 2024
AI workflow automation is becoming one of the main levers organizations can modernize their operations. Here's how.
Ahrefs
NOVEMBER 25, 2024
I am a thought leader. I feel gross for typing those words.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ContentWriters
NOVEMBER 27, 2024
You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. A lack of engagement is where many marketers struggle.
Adam Connell
NOVEMBER 26, 2024
Looking for the latest visual content statistics? I’ve got you covered. Visual content is any content that incorporates visual elements—i.e. images, videos, animations, infographics, and so on. In this post, I’ll be sharing the latest data about visual content. These stats will shed light on how marketers and brands are using visual content in their.
Jasper
NOVEMBER 24, 2024
What are AI workflows, why do they matter, and how can you accelerate key marketing processes?
Ahrefs
NOVEMBER 27, 2024
Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
NOVEMBER 26, 2024
Tokenization is a critical yet often overlooked component of natural language processing (NLP). In this guide, we’ll explain tokenization, its use cases, pros and cons, and why it’s involved in almost every large language model (LLM). Table of contents What is tokenization in NLP? Types of tokenization How tokenization works Tokenization applications Benefits of tokenization Challenges of tokenization What is tokenization in NLP?
Adam Connell
NOVEMBER 26, 2024
Social proof is one of the most powerful concepts in marketing. It’s the idea that as humans, we look at what other people are doing to inform our own opinions and decisions. For example, we’re much more likely to purchase a product if we know that many other people have already purchased that product. In.
iWebContent
NOVEMBER 26, 2024
Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. That’s where SEO-optimized content writing plays a critical role. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers.
Ahrefs
NOVEMBER 27, 2024
Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups use SEO as their primary acquisition channel from day one.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
iWriter
NOVEMBER 25, 2024
Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year.
Backlinko
NOVEMBER 29, 2024
SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not. Why do it? It helps you stop wasting time on activities that don’t work. And double down on what does. At Backlinko, SEO analytics is central to what we do. It’s a major reason we were able to grow the site to 645K organic sessions per month.
Shorthand Content Marketing
NOVEMBER 29, 2024
What if you could save $5000 a month on Google ads? What if you didn’t need an HVAC marketing agency to run everything? What if you had a community of HVAC customers that buy directly from you? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.
Ahrefs
NOVEMBER 28, 2024
Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year (April and October) in the coastal resort of Brighton, UK.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Express Writers
NOVEMBER 26, 2024
AI has come a long way since it first debuted. From being nothing more than a bag of bolts to running a vast majority of our everyday lives, it seems unlikely that it will be taking a backseat to the future of technology. With some feeling reminiscent of the turn of the century when the internet put messengers out of jobs, it is understandable that there is an ever-growing pressure to “join in on the future.
The Hoth
NOVEMBER 25, 2024
Have you ever had a dream where you’re lost inside a building and can’t find the exit? Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Consider that 94% of first impressions are design-related and that 88% of users are less likely to return to a site after a poor user experience (UX).
Grammarly
NOVEMBER 26, 2024
In today’s competitive professional landscape, a personal brand is more than just a buzzword—it’s your unique digital fingerprint. Establishing a strong personal brand is crucial for professionals aiming to stand out, build credibility, and invite meaningful opportunities. You can enhance your professional identity and career trajectory by strategically sharing your skills, values, and voice.
Grammar Underground
NOVEMBER 25, 2024
English has two kinds of objects: direct and indirect. In "I sent Joe a letter," the letter is the direct object — the thing receiving the action — unlike Joe, which is an indirect object in this example. This week's podcast looks at direct objects. The post Direct Objects first appeared on Grammar Underground with June Casagrande.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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