Sat.Feb 18, 2023 - Fri.Feb 24, 2023

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Could ChatGPT Mean the End for Copywriters?

Susan Greene

Can artificial intelligence craft marketing copy better or as good as skilled copywriters? That’s a question many clients are asking. Dear Susan, One of my clients who recently started a travel-tour business in California hired me to write a Home page and an About Us page for a website that was still being designed. She herself sent about 500 words of copy to give me an idea of what she wanted and links to about 10 high-level sites from of travel services around the world to inspire me.

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How to Productize Your Services & Get More Time in Your Business

Ashleyn Writes

You have a lot of superpowers as a service provider, but creating more time is not one of them! I love what I do as a service provider, and I love being able to do it as many times as I can without wearing myself out in the process. But I can’t be everywhere at once. There are only so many hours in the day, and eventually, your services will cap out.

Projects 130
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The Ultimate Guide to Social Media for Freelancers

Freelance Magic

More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. In this case, an effective social media strategy can help you expand your network and get lucrative high-paying clients. Instead of shooting in the dark and hoping that you hit the mark, back your social media strategy with tips and data.

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Copywriting Corporate Books

Melanie Saxton

I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. Corporate books can include the trajectory upward, from founding to Fortune 500 status. These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of pro

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Google Releases a New Link Best Practices Guide

Neil Patel

Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.

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How Authors Can Build Relationships with Independent Bookstores

Jane Friedman

Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store is different; you need to carefully research each store before you make an approach.

Copy 140

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Custom Blogging For Your Business

Melanie Saxton

There are many, many benefits to custom blogging for your business. Whether you are an author, a physician, an attorney, a home builder, a Realtor, a plumber, an electrician, an HVAC specialist, or a fashion brand…you need to be blogging ! Here’s why. Why Hire a Professional Blogger? The truth is that no one can buy your product or service if they don’t know it exists.

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583 Sensory Words to Take Your Writing from Bland to Brilliant

Smart Blogger

It’s almost too easy. By using sensory words to evoke the sense of sight, sound, touch, taste, or smell; smart and attractive writers just like you are able to make their words burst to life in their reader’s mind. In this post, you’ll learn: The science behind sensory details (e.g. why sensory images and words are so persuasive); The definition of sensory details (plus examples); How answering five simple questions will help you write descriptive details that pack your content with sensor

Writing 133
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How Video Marketing Is Reshaping Content Strategies

Contently

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 125
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Enterprise Content Marketers Share Challenges, Opportunities [New Research]

Content Marketing Institute

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Editing Reservation — Book Your Spot on my Calendar Today!

Melanie Saxton

If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! A downpayment will hold your spot and can be scheduled as far out as needed. It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. Plus, you’ll have peace of mind, knowing your project will be out of your hair and in good hands on a timeline that suits your needs.

Editorial 130
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How to Minimize Hurt Feelings When Writing Your Memoir

Jane Friedman

Photo by cottonbro studio Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Feb. 27 for the online class Writing Memoir Without Fear. You want to share your truth. You also want to avoid hurting parents, children, exes—or being further hurt by them. How can memoirists handle the paradox? The more broadly your story spreads, the more people your words help … and the more likely it is that your book will be seen by someone who is hurt by what you wrote.

Writing 126
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How to Track User Sentiment vs. User Behavior in Your Content

Contently

Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put an item in their cart but didn’t buy it.

Content 124
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Passive Voice: When to Avoid It and When to Use It

Grammarly

The passive voice is often maligned by teachers and professors as a bad writing habit. Or, to put that in the active voice: Teachers and professors across the English-speaking world malign the passive voice as a bad writing habit. What is the passive voice? In general, the active voice makes your writing stronger, more direct, and, you guessed it, more active.

IT 122
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers

CopyBlogger

You might have started your writing business because you love to write. You might get a lot of positive feedback. Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger.

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How to Set Up WooCommerce in 8 Simple Steps

Quick Sprout

Shopify is our top recommendation for most people who want to set up an ecommerce site due to its value, simplicity, and versatility. Sign up for Shopify now to try it free for 14 days. Selling products online can be a lucrative way to generate revenue. If you already have a WordPress website, WooCommerce is the simplest way to add ecommerce functionality to your existing site—without switching to a dedicated ecommerce platform.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning.

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When to Use “Who” vs. “Whom”

Grammarly

Whom is used to refer to the object of a verb or preposition. When in doubt, try this simple trick: If you can replace the word with he or she , use who. If you can replace it with him or her , use whom. Who should be used to refer to the subject of a sentence. Whom should be used to refer to the object of a verb or preposition. Who or whom ?

Food 122
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How To Use AI Tools To Write Better Social Media Captions

CoSchedule

Do you want to spend hours brainstorming the perfect captions for your social media posts? As you schedule dozens of posts per week across various platforms, it can become a draining exercise to think of interesting and engaging captions for each and every one. Fortunately, AI tools are available to help you streamline this process and captivate your audience.

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Why You Should Consider an LLC the Right Choice for Your Freelance Business

Freelance Union

As a freelancer, you may have considered starting your own business to take your career to the next level. One of the most important decisions you'll make is choosing the right legal structure. A Limited Liability Company (LLC) is a popular option, and for good reason. If you're operating your freelance business as a sole proprietor — you'll know you are if you receive payments under your SSN — you're the only one in the spotlight when things go wrong.

Freelance 114
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7 Marketing Objective Examples (+ How to Set Yours Right)

Ahrefs

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time.

Marketing 124
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Beta Readers: 5 Skills To Become A Fantastic Help To New Writers

Write to Done

If you want to become a beta reader, the great news is, you’re not far away from this dream. Beta readers are an integral part of a writer’s process.

Writer 122
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Update Your Résumé for a Career Change

Grammarly

So you want to switch careers, but your résumé doesn’t reflect the experience you think you need to land a job in a new field. You might feel like you won’t qualify for jobs in another industry or like you should just give up trying to apply altogether. Push those fears aside; you’d be surprised at what recruiters are actually looking for! Here are five ways you can optimize your résumé for a career change, and they all relate to how your experiences will translate to your new role.

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3 Smart Steps to Being Featured on Highly Popular Blogs

Blogging From Paradise

Most bloggers take a: “Fire! Ready? Aim!” approach to getting featured on popular blogs. Perhaps the analogy sounds funny at first.

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Compare the Best Streaming Software

Quick Sprout

Our recommendation for the best streaming software is OneStream because it offers multistreaming and both live and pre-recorded streaming at an affordable price. Get started for free today. With live video skyrocketing in popularity, content creators are always looking for new ways to stream content, scale their audiences, and generate more revenue.

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Get Started Writing White Papers for Just $59.40

AWAI

This self-paced, affordable training program gives you everything you need to launch and thrive in a long and successful career as a white paper specialist. Take advantage of this special deal!

Writing 105
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What Are Syllables, and How Do You Count Them?

Grammarly

English pronunciation of words isn’t always intuitive. The same letter combinations in one word may make a completely different sound in another. One way to practice your pronunciation is by breaking words down into syllables. Syllables are the sonic units of a word, sometimes called the “beats” of a word. We do this naturally when we speak. Every time you say a new syllable, your mouth has to change its shape and make a new sound.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

Does your business target the B2B sector? Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 million professionals in the US alone network with each other online. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. However, smart marketers know that LinkedIn is the place to go for B2B networking.

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How to Migrate Your Website to a New Web Host in 8 Simple Steps

Quick Sprout

We recommend you migrate your website to Hostinger , the most value-for-money web host. Sign up today for just $1.99 per month. The web hosting provider you choose has more of an impact on the way your site runs than you may realize. One thing your web hosting affects is site speed which has a knock-on effect on your search engine rankings. It also impacts security and the ease with which you can back up your site.

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6 Steps to Writing a Successful White Paper and Raking in Nice Fees

AWAI

Writing white papers can be a very lucrative specialty for copywriters. Here is why white papers are important cornerstone content, and why they are ideal for certain business missions. Plus, the six main components of a successful white paper.

Writing 105
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.