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Can artificial intelligence craft marketing copy better or as good as skilled copywriters? That’s a question many clients are asking. Dear Susan, One of my clients who recently started a travel-tour business in California hired me to write a Home page and an About Us page for a website that was still being designed. She herself sent about 500 words of copy to give me an idea of what she wanted and links to about 10 high-level sites from of travel services around the world to inspire me.
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.
Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store is different; you need to carefully research each store before you make an approach.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by creating amazing content, or by doing manual outreach, more links typically means higher rankings. We did an experiment with 200 websites to figure out the types of links Google prefers. If you haven’t read it, you should check it out as some of the results are fascinating.
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.
Photo by cottonbro studio Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Feb. 27 for the online class Writing Memoir Without Fear. You want to share your truth. You also want to avoid hurting parents, children, exes—or being further hurt by them. How can memoirists handle the paradox? The more broadly your story spreads, the more people your words help … and the more likely it is that your book will be seen by someone who is hurt by what you wrote.
Photo by cottonbro studio Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Feb. 27 for the online class Writing Memoir Without Fear. You want to share your truth. You also want to avoid hurting parents, children, exes—or being further hurt by them. How can memoirists handle the paradox? The more broadly your story spreads, the more people your words help … and the more likely it is that your book will be seen by someone who is hurt by what you wrote.
It’s almost too easy. By using sensory words to evoke the sense of sight, sound, touch, taste, or smell; smart and attractive writers just like you are able to make their words burst to life in their reader’s mind. In this post, you’ll learn: The science behind sensory details (e.g. why sensory images and words are so persuasive); The definition of sensory details (plus examples); How answering five simple questions will help you write descriptive details that pack your content with sensor
You have a lot of superpowers as a service provider, but creating more time is not one of them! I love what I do as a service provider, and I love being able to do it as many times as I can without wearing myself out in the process. But I can’t be everywhere at once. There are only so many hours in the day, and eventually, your services will cap out.
More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. In this case, an effective social media strategy can help you expand your network and get lucrative high-paying clients. Instead of shooting in the dark and hoping that you hit the mark, back your social media strategy with tips and data.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. Corporate books can include the trajectory upward, from founding to Fortune 500 status. These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of pro
As a freelancer, you may have considered starting your own business to take your career to the next level. One of the most important decisions you'll make is choosing the right legal structure. A Limited Liability Company (LLC) is a popular option, and for good reason. If you're operating your freelance business as a sole proprietor — you'll know you are if you receive payments under your SSN — you're the only one in the spotlight when things go wrong.
Complex writing that uses rich vocabulary and vivid figurative language can wow readers and show off your writing skills. But it isn’t the only mark of a good writer—another skill that’s just as valuable is the ability to communicate ideas in plain language. Direct, accessible language is often called plain language. Plain language is designed to communicate information as clearly as possible so it can reach as many people as possible.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
There are many, many benefits to custom blogging for your business. Whether you are an author, a physician, an attorney, a home builder, a Realtor, a plumber, an electrician, an HVAC specialist, or a fashion brand…you need to be blogging ! Here’s why. Why Hire a Professional Blogger? The truth is that no one can buy your product or service if they don’t know it exists.
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The passive voice is often maligned by teachers and professors as a bad writing habit. Or, to put that in the active voice: Teachers and professors across the English-speaking world malign the passive voice as a bad writing habit. What is the passive voice? In general, the active voice makes your writing stronger, more direct, and, you guessed it, more active.
If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! A downpayment will hold your spot and can be scheduled as far out as needed. It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. Plus, you’ll have peace of mind, knowing your project will be out of your hair and in good hands on a timeline that suits your needs.
Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning.
You might have started your writing business because you love to write. You might get a lot of positive feedback. Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Whom is used to refer to the object of a verb or preposition. When in doubt, try this simple trick: If you can replace the word with he or she , use who. If you can replace it with him or her , use whom. Who should be used to refer to the subject of a sentence. Whom should be used to refer to the object of a verb or preposition. Who or whom ?
Shopify is our top recommendation for most people who want to set up an ecommerce site due to its value, simplicity, and versatility. Sign up for Shopify now to try it free for 14 days. Selling products online can be a lucrative way to generate revenue. If you already have a WordPress website, WooCommerce is the simplest way to add ecommerce functionality to your existing site—without switching to a dedicated ecommerce platform.
Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put an item in their cart but didn’t buy it.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
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So you want to switch careers, but your résumé doesn’t reflect the experience you think you need to land a job in a new field. You might feel like you won’t qualify for jobs in another industry or like you should just give up trying to apply altogether. Push those fears aside; you’d be surprised at what recruiters are actually looking for! Here are five ways you can optimize your résumé for a career change, and they all relate to how your experiences will translate to your new role.
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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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