Buffer

DECEMBER 9, 2024

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr

Social Media 63

Social Media Media Content Content Creation 63

Jane Friedman

DECEMBER 10, 2024

Todays post is by author Tara Deal , whose novella Life/Insurance is out now. Pretend youve written a novella. And it wasnt easy. But now its done and youre finished. Now what? Its difficult to find someone who wants to publish it. No one wants to spend money on such a little book (whether youre a publisher or a customer). But what if a novella is all youve got?

Prose 90

Prose Writing Insurance Publishing 90

Neal Schaffer

DECEMBER 9, 2024

Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines. In this post, I want to share 11 innovative solutions […] AI Blogging: How to Use AI to Write Blog Posts and the 11 Best Tools You Need appeared first on NealSchaffer.

Blog Post 84

Blog Post Blog Blogging Post 84

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your sites visibility, but if youre not careful, they might lead to penalties. This guide will teach you when (and how) to use reciprocal links safely in 2025 and when to avoid them altogether.

SEO 81

SEO IT Text Engineering 81

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Ahrefs

DECEMBER 9, 2024

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide.

SEO 92

SEO 92

Grammarly

DECEMBER 9, 2024

If youve ever applied for a job thats a perfect fit with your skills and experience only to receive nothing more than an automated rejection letter, blame it on AI. Tech-savvy job applicants have a leg up because they know how to use generative AI (gen AI) to create rsum bullet points that get the approval of applicant tracking systems (ATS), which filter rsums before human eyes ever see them.

Recruitment 91

Recruitment Digital Marketing Keywords Social Media 91

Backlinko

DECEMBER 13, 2024

Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include social media platforms, email marketing, paid ads, and other websites. For example, Backlinko distributes content by sending new blog posts to email subscribers each week: And sharing them on social media: Content distribution can help you reach a wider audience with each piece of content you create.

Content 71

Content Social Media Brand Awareness Search Engine Optimization 71

Ahrefs

DECEMBER 11, 2024

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your clients SEO traffic potential.

SEO 91

SEO Keywords 91

Grammarly

DECEMBER 11, 2024

Piloting AI was an essential step in every businesss adoption story. Now, we enter the next chapter: demonstrating business impact. Pilots and experimentation are necessary, but without an effective way to assess return on investment (ROI), they dont inform priorities or guide investment. As businesses prepare for 2025, its time to focus on developing a clear picture of success with AI and quantifying that success in terms of ROI.

Projects 87

Projects Communication Brand Blog 87

Jane Friedman

DECEMBER 13, 2024

Photo credit: Clarissa Peterson / CC BY-NC-SA Update (December 2024): In 2012, I wrote an earlier version of this article as a warning to self-published authors who fallprey to scams that take advantage of the highly recognized industry trade show, BookExpo(also known as BEA). BookExpo no longer exists, but there are other trade shows, especially international trade shows, where the industry gathers.

Promotion 64

Promotion Retail Publishing Publisher 64

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

BKA Content

DECEMBER 12, 2024

How To Fix Broken Internal Links Good search engine optimization (SEO) includes having internal links in content every 200-300 words. However, those links cant help your readers or your SEO if they dont work, so you need to know how to fix broken internal links. Learn the steps for correcting this issue with this guide. How To Fix Broken Internal Links on Your Companys Website: 6 Steps In six simple steps, you can make sure your site has functioning, SEO-boosting internal links. 1.

Search Engine Optimization 59

Search Engine Optimization Content Management System Agency Landing Page 59

Freelance Union

DECEMBER 13, 2024

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? (There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !). The most common refrains I hear include: I don’t know what to share (and does anyone even care?

Creativity 59

Creativity Freelance Marketing Collaboration 59

Content Marketing Institute

DECEMBER 12, 2024

Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

Storytelling 59

Storytelling Brand Marketing Content 59

ContentWriters

DECEMBER 12, 2024

You’ve been there. That winning blog post that used to drive consistent traffic has suddenly lost its spark. Your analytics show a steady decline in visitors, and the star content you created is sliding down the search results. If this is what you see in the analytics, you’re dealing with content decay. Every piece of content has a lifecycle.

IT 59

IT Content Keywords Social Media 59

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Backlinko

DECEMBER 13, 2024

Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? Whats the Google market share in the search engine market worldwide? Keep reading as we will cover answers to these questions and more with a curated list of 21 recent Google Search statistics to know in 2025. General Google Search Statistics An estimated 6.3 million searches are conducted on Google every minute ( Statista ) The size of Google’s search index exce

Utilities 56

Utilities Engineering Advertising Engagement 56

Grammarly

DECEMBER 11, 2024

Ah, the novela world contained within pages, a playground for words and ideas. With our daily lives dominated by screens, curling up with a good novel is a cherished escape and a nostalgic pastime for many. But what exactly is a novel? In this article, well dive into the art and anatomy of the novel, exploring how a simple string of sentences transforms into a full-fledged literary journey.

Prose 57

Prose Storytelling Concept Writing 57

Content Marketing Institute

DECEMBER 13, 2024

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

Marketing 56

Marketing Content 56

David Meerman Scott

DECEMBER 10, 2024

Auto marketers at seem addicted to cookies and at the same time, they seem to assume that everybody visiting the site is ready to build a vehicle.

Website 58

Website Marketing Advertising 58

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual. It might even be enough to put you off that brand and encourage you to try a different one.

Brand 52

Brand Content Marketing IT Marketing 52

Backlinko

DECEMBER 13, 2024

You might be thinking, “What can I really do on the Semrush free account?” I was asked to test the limits of the free plan. Admittedly, this was an adjustment after using the paid tier for many years. But I was pleasantly surprised by what you can do. In this guide, I’ll walk you through concrete examples of how you can squeeze all the juice from the Semrush free account.

IT 52

IT Keywords Digital Marketing SEO 52

iWriter

DECEMBER 9, 2024

Are you struggling to get the results you want from your freelance writer? Effectively briefing your freelance writer is key to ensuring they understand your needs and deliver high-quality work. A clear and detailed brief can save time, prevent misunderstandings, and lead to better content. If you want to learn how to communicate your expectations clearly and work seamlessly with a freelance writer, keep reading for some essential tips!

Freelance 52

Freelance Writer Social Media Copy Persuasion 52

Blogging From Paradise

DECEMBER 13, 2024

Blog spam does not only annoy both bloggers and readers.

Blog 49

Blog Blogging Blogger 49

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Publishing Trends

DECEMBER 13, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. The Copyright Dilemma in The Age of AI? Can Literary Prizes Survive Protests? The Worry of Librarians Amidst Down Childrens Sales Harvard Releases Public Domain to Ai Strand Booksellers Strike a Deal For New Contract The post Top 5 Publishing Articles/Blog Posts of the Week 12/09-12/13 a

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Blog Post Publishing Publisher Publishing 45

Enchanting Marketing

DECEMBER 10, 2024

What do you think when you read your own work? Do you wonder whether your writing sounds like you? Would you like to have a stronger voice, just like your favorite writers? Finding our voice is perhaps one of the most frustrating challenges we face as writers. A strong voice helps us stand out in a sea of same-same writing, and it helps us bond with our readers, enticing them to come back to hear our voice again.

Writer 245

Writer Writing Style Copy Communication 245

Freelance Magic

DECEMBER 11, 2024

As a seasoned freelancer of over 10 years, I’ve navigated my fair share of industry changes and challenges. One that often strikes fear in the hearts of creatives? Rate increases. The mere thought of raising your prices can be enough to make your palms sweat. But friends, I’m here to tell youyou shouldn’t fear rate increases. In fact, they can be the key to your long-term success.

Freelance 130

Freelance Script Banking Communication 130

Blogging From Paradise

DECEMBER 11, 2024

Do you need more convincing to be *all in* on blogging?

Blog 50

Blog Blogging 50

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Publishing Trends

DECEMBER 9, 2024

PEOPLE At Simon & Schuster , William Scarlett , formerly deputy director of publicity at W.W. Norton & Company , has joined Simon Element as publicity director. Erin Kibby joins Atria Books as senior marketing manager. Addie Gilligan joins Scribner as a publicist. Niamh Hoban has joined Simon & Schuster as videographer and video editor. At Hachette SVP of human resources, Andrea Weinzimer , will be leaving at the end of December after twenty years at the company.

Creative Director 45

Creative Director Agency Banking Finance 45

BKA Content

DECEMBER 10, 2024

10 Internal Linking Tools To Help With SEO Internal links are still important for your website, as confirmed by Googles John Mueller , who recently said: Internal linking is super critical for SEO [search engine optimization]. Internal linking tools can help you effectively execute this SEO strategy. These programs help you meet the goal of ensuring your content pages have helpful internal links about every 250 words.

SEO 102

SEO Search Engine Optimization Keywords Text 102

The Write Life

DECEMBER 11, 2024

Becoming a freelance blogger and finding paying jobs can be tough. Where should you look for gigs that pay more than a couple measly bucks for a 500-word post? Are content mills the only way to get paid to write? The truth is, if you know where to look, you can definitely find better-paying blogger jobs. With the rise of content marketing, an increasing number of companies are hiring freelance writers to produce articles for their blogs.

Freelance 98

Freelance Blogger Portfolio Blog 98

Freelance Union

DECEMBER 10, 2024

The Internal Revenue Service (IRS) has recently provided another round of transition relief for third-party settlement organizations (TPSOs) such as Venmo, PayPal and CashApp.  This is a key change that may impact your 2024 and 2025 freelance tax filing. Until now, the IRS was set to start scrutinizing business-related transactions and the income derived from them on third-party payment platforms more closely in the 2024 tax year with a much lower reporting threshold of just $600 and a requ

Freelance 83

Freelance Sales Management Finance 83

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing