Sat.Jul 13, 2024 - Fri.Jul 19, 2024

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her on the weekend of July 20–21 for the online intensive class Zero-to-Platform Bootcamp. For many writers, platform is a dirty word. You hear “platform” and think selling and shilling and sacrificing privacy. You think of precious writing moments sucked into the gaping maw of social media.

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Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media

Buffer

A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.

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Intuitive Discovery Writing And Serial Fiction With KimBoo York

The Creative Penn

How can you lean into intuition and curiosity to embrace discovery writing? How might serial fiction fit into your business model? KimBoo York gives her tips and more in this interview. In the intro, BookVault now has integration with PayHip ; 7 lessons learned from 5 years writing full-time [ Sacha Black, Rebel Author Podcast ]; My author timeline ; List of money books ; Crowdfunding for Participation, Profit, and Payment [ Self-Publishing Advice ] This podcast is sponsored by Kobo Writing Life

Writing 52
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Healthcare SEO: 7 Strategies From Medical SEO Pros

Ahrefs

SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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5 Steps to Get Organized with ADHD

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. Being organized is a trait most anyone would want to have. Staying on top of your schedule and tasks can help you find success at work, at school, and in relationships. Having attention-deficit/hyperactivity disorder (ADHD) doesn’t have to get in your way.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” Respectfully, these people are missing the point. Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. Look at this through a different lens… Look at AI as an assistant who can help you with very specific tasks along your existing workflow as a writer.

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Like It or Not, Publishers Are Licensing Books for AI Training—And Using AI Themselves

Jane Friedman

AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” Apart from their love of oversized cash, notice their whiteness. The following article condenses material that I’ve been writing about for the last 18 months in my paid newsletter, The Hot Sheet. The train has left the station, the ship has sailed, pick your preferred metaphor.

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4 Ways PPC and SEO Can Work Together (And When They Can’t)

Ahrefs

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.

SEO 128
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Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

Content Marketing Institute

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

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24 Winning Facebook Giveaway Ideas For 2024 (+ Examples)

Adam Connell

Looking for Facebook giveaway ideas? I’ve got you covered. Running Facebook contests can be a great way to boost brand awareness and grow your following—but what sort of giveaway should you run? In this post, I’ll be sharing 24 winning Facebook giveaway ideas that you can use for inspiration. Plus, I’ll throw in a few.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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The Florence (Italy) Enigma for Creative People

Jane Friedman

Photo by Pavle Stankovic on Unsplash Note from Jane: As many of you know, I recently attended my very first writing retreat in April, on a transatlantic cruise aboard the Queen Mary 2. And I’ve become something of a convert now that I’ve observed the power of writing retreats after 20 years of intense conference speaking. The intimacy and relationships of retreats (and the isolation from “real world” concerns) is powerful.

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How to Get Search Traffic Without Ranking for Anything

Ahrefs

Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.

Keywords 123
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The Best New Marketing Metric Since SEO Came Along

Content Marketing Institute

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

Marketing 115
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What Is SEO Content, and What Does It Do for Your Marketing?

BKA Content

What Is SEO Content, and What Does It Do for Your Marketing? If your business is building or upgrading its digital marketing strategy, you’re going to need a plan for search engine optimization (SEO) and content creation. Plus, these two components often complement each other, so you also need to know what SEO content is and how to use it. If you’re still working on mastering this marketing domain, you’re in good company.

SEO 98
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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30+ Social Media Usage And Industry Statistics (2024)

Adam Connell

Looking for the latest statistics about social media users? You’re in the right place. In this post, you’ll find all the latest facts and figures about the social media industry, including the leading platforms and the people who use them. By the end of the post, you’ll have a deeper understanding of what the social.

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How Freelance Writers Can Build and Maintain Strong Client Relationships Online

Freelance Writing Jobs

When you start freelancing, you might feel like your clients are like employers. But this mindset can cause issues, as it overlooks the real nature of your client relationships. Clients aren’t bound to you beyond the specific terms agreed upon for each project. Therefore, it’s crucial to forge a strong relationship with your clients, possibly even more than an employee would with an employer.

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How To Catch Audiences With Extraordinary Hooks

Content Marketing Institute

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 114
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The Dos and Don’ts of LinkedIn Posting: Enhancing Your Professional Brand

Grammarly

In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers. Nowadays you might forgo in-person networking luncheons but opt to send a well-crafted connection request message or update your professional summary on LinkedIn instead.

Brand 98
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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36 Instagram Video Ideas To Boost Your Following (+ Examples)

Adam Connell

Struggling to come up with Instagram video ideas? I’ve got you covered. In this post, I’ll be sharing a ton of ideas you can use as inspiration for your next Instagram video—for both creators and brands. I’ll explain why each video idea works and why you might want to post them. Plus, I’ll throw in.

Brand 97
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Content repurposing: How to turn one asset into 20 with limited resources

Brafton

I love repurposing things and giving them new life. A forgotten pair of jeans turned into a favorite pair of shorts for the summer. An old Mason jar, destined for the recycling bin, turned into a window sill planter for spring seedlings. Plenty of resources went into creating these things for our consumption the first time around and often it feels like such a waste just to chuck ‘em in the bin when we’re done with them.

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5 Best Rank Tracking Tools for SEO Monitoring

Backlinko

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.

SEO 90
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How NelNet Saves Two Days Each Month with Grammarly

Grammarly

Executive summary As student loan provider NelNet expands its offerings, it needs a way for employees—and especially its documentation team—to boost productivity while staying on-brand and improving writing quality. Enter Grammarly, NelNet’s built-in AI writing partner. By getting its documentation, grant writing, and IT administration teams to use Grammarly, NelNet not only achieved its goal of writing consistently and concisely across several channels but also saved its team significant time—a

Script 92
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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20 Successful Instagram Giveaway Ideas You Can Use (+ Examples)

Adam Connell

Looking for Instagram giveaway ideas? I’ve got you covered. In this post, I’ll share 20 creative ideas that you can use for inspiration for your next giveaway on Instagram. Plus, I’ll show you examples of brands and influencers who have used each of these ideas to great success, so you can see what they might.

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Beware of Scams Related to the Corporate Transparency Act and Beneficial Ownership Information for Your Freelance Business

Freelance Union

The federal Corporate Transparency Act (CTA), which was just introduced late last year and became effective January 1, 2024, requires all corporations, S-Corps, LLCs or any other entity created by paperwork filed with a Secretary of State office to file a report of their beneficial ownership information (BOI). This is a business filing that is not related to tax filings in any way and only some states have chosen to introduce their own version of the Act in addition to the federal one (New York

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What Reader Do You Serve through Your Content?

Blogging From Paradise

Note my blog content. Note my social media content. Do you see that I speak to one specific reader with each post?

Content 96
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Semi-Supervised Learning: What It Is and How It Works

Grammarly

In the realm of machine learning, semi-supervised learning emerges as a clever hybrid approach, bridging the gap between supervised and unsupervised methods by leveraging both labeled and unlabeled data to train more robust and efficient models. Table of contents What is semi-supervised learning? Semi-supervised vs. supervised and unsupervised learning How semi-supervised learning works Types of semi-supervised learning Applications of semi-supervised learning Advantages of semi-supervised learn

IT 85
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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35 YouTube Shorts Statistics For 2024 (Growth & Trends)

Adam Connell

Looking for the latest YouTube Shorts statistics? You’re in the right place. I’ve searched far and wide to find out everything there is to know about the short-form section of everyone’s favorite video-sharing website. In this post, I’ll share all the latest facts and figures you need to know. We’ll cover how many people are.

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The Best Copy.ai Alternatives for Your Content Marketing Needs

Jasper

Here are three cost-effective, intuitive, and powerful Copy AI alternatives that can save you hours by automating large-scale content marketing workflows and pr

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How to encrypt email in Outlook, Gmail, Yahoo, and Apple Mail

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] With the rise of cybercrime, email encryption has become crucial in keeping your most personal information safe and helping you avoid identity theft.

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Self-Supervised Learning: What It Is and How It Works

Grammarly

Self-supervised learning, a cutting-edge technique in artificial intelligence, empowers machines to discover intrinsic patterns and structures within data, mimicking the human ability to learn from context and experience rather than by explicit instruction. Table of contents What is self-supervised learning? Self-supervised compared to other machine learning types How self-supervised learning works Types of self-supervised learning Applications of self-supervised learning Advantages of self-supe

IT 84
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.