Jane Friedman
JULY 16, 2024
Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her on the weekend of July 20–21 for the online intensive class Zero-to-Platform Bootcamp. For many writers, platform is a dirty word. You hear “platform” and think selling and shilling and sacrificing privacy. You think of precious writing moments sucked into the gaping maw of social media.
Buffer
JULY 17, 2024
A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.
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The Creative Penn
JULY 14, 2024
How can you lean into intuition and curiosity to embrace discovery writing? How might serial fiction fit into your business model? KimBoo York gives her tips and more in this interview. In the intro, BookVault now has integration with PayHip ; 7 lessons learned from 5 years writing full-time [ Sacha Black, Rebel Author Podcast ]; My author timeline ; List of money books ; Crowdfunding for Participation, Profit, and Payment [ Self-Publishing Advice ] This podcast is sponsored by Kobo Writing Life
Ahrefs
JULY 15, 2024
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Union
JULY 15, 2024
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. Being organized is a trait most anyone would want to have. Staying on top of your schedule and tasks can help you find success at work, at school, and in relationships. Having attention-deficit/hyperactivity disorder (ADHD) doesn’t have to get in your way.
Nick Ursborne
JULY 15, 2024
I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” Respectfully, these people are missing the point. Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. Look at this through a different lens… Look at AI as an assistant who can help you with very specific tasks along your existing workflow as a writer.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Backlinko
JULY 19, 2024
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.
Ahrefs
JULY 18, 2024
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.
Content Marketing Institute
JULY 18, 2024
To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
Jane Friedman
JULY 17, 2024
AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” Apart from their love of oversized cash, notice their whiteness. The following article condenses material that I’ve been writing about for the last 18 months in my paid newsletter, The Hot Sheet. The train has left the station, the ship has sailed, pick your preferred metaphor.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
JULY 19, 2024
In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers. Nowadays you might forgo in-person networking luncheons but opt to send a well-crafted connection request message or update your professional summary on LinkedIn instead.
Ahrefs
JULY 18, 2024
Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.
Content Marketing Institute
JULY 19, 2024
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
Jane Friedman
JULY 18, 2024
Photo by Pavle Stankovic on Unsplash Note from Jane: As many of you know, I recently attended my very first writing retreat in April, on a transatlantic cruise aboard the Queen Mary 2. And I’ve become something of a convert now that I’ve observed the power of writing retreats after 20 years of intense conference speaking. The intimacy and relationships of retreats (and the isolation from “real world” concerns) is powerful.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Adam Connell
JULY 18, 2024
Looking for Facebook giveaway ideas? I’ve got you covered. Running Facebook contests can be a great way to boost brand awareness and grow your following—but what sort of giveaway should you run? In this post, I’ll be sharing 24 winning Facebook giveaway ideas that you can use for inspiration. Plus, I’ll throw in a few.
Grammarly
JULY 16, 2024
Executive summary As student loan provider NelNet expands its offerings, it needs a way for employees—and especially its documentation team—to boost productivity while staying on-brand and improving writing quality. Enter Grammarly, NelNet’s built-in AI writing partner. By getting its documentation, grant writing, and IT administration teams to use Grammarly, NelNet not only achieved its goal of writing consistently and concisely across several channels but also saved its team significant time—a
Content Marketing Institute
JULY 17, 2024
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.
Freelance Writing Jobs
JULY 19, 2024
When you start freelancing, you might feel like your clients are like employers. But this mindset can cause issues, as it overlooks the real nature of your client relationships. Clients aren’t bound to you beyond the specific terms agreed upon for each project. Therefore, it’s crucial to forge a strong relationship with your clients, possibly even more than an employee would with an employer.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Blogging From Paradise
JULY 18, 2024
Note my blog content. Note my social media content. Do you see that I speak to one specific reader with each post?
BKA Content
JULY 15, 2024
What Is SEO Content, and What Does It Do for Your Marketing? If your business is building or upgrading its digital marketing strategy, you’re going to need a plan for search engine optimization (SEO) and content creation. Plus, these two components often complement each other, so you also need to know what SEO content is and how to use it. If you’re still working on mastering this marketing domain, you’re in good company.
Adam Connell
JULY 18, 2024
Looking for the latest statistics about social media users? You’re in the right place. In this post, you’ll find all the latest facts and figures about the social media industry, including the leading platforms and the people who use them. By the end of the post, you’ll have a deeper understanding of what the social.
Grammarly
JULY 18, 2024
In the realm of machine learning, semi-supervised learning emerges as a clever hybrid approach, bridging the gap between supervised and unsupervised methods by leveraging both labeled and unlabeled data to train more robust and efficient models. Table of contents What is semi-supervised learning? Semi-supervised vs. supervised and unsupervised learning How semi-supervised learning works Types of semi-supervised learning Applications of semi-supervised learning Advantages of semi-supervised learn
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Brafton
JULY 18, 2024
I love repurposing things and giving them new life. A forgotten pair of jeans turned into a favorite pair of shorts for the summer. An old Mason jar, destined for the recycling bin, turned into a window sill planter for spring seedlings. Plenty of resources went into creating these things for our consumption the first time around and often it feels like such a waste just to chuck ‘em in the bin when we’re done with them.
Jasper
JULY 15, 2024
Here are three cost-effective, intuitive, and powerful Copy AI alternatives that can save you hours by automating large-scale content marketing workflows and pr
Adam Connell
JULY 18, 2024
Struggling to come up with Instagram video ideas? I’ve got you covered. In this post, I’ll be sharing a ton of ideas you can use as inspiration for your next Instagram video—for both creators and brands. I’ll explain why each video idea works and why you might want to post them. Plus, I’ll throw in.
Grammarly
JULY 18, 2024
Self-supervised learning, a cutting-edge technique in artificial intelligence, empowers machines to discover intrinsic patterns and structures within data, mimicking the human ability to learn from context and experience rather than by explicit instruction. Table of contents What is self-supervised learning? Self-supervised compared to other machine learning types How self-supervised learning works Types of self-supervised learning Applications of self-supervised learning Advantages of self-supe
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Union
JULY 15, 2024
The federal Corporate Transparency Act (CTA), which was just introduced late last year and became effective January 1, 2024, requires all corporations, S-Corps, LLCs or any other entity created by paperwork filed with a Secretary of State office to file a report of their beneficial ownership information (BOI). This is a business filing that is not related to tax filings in any way and only some states have chosen to introduce their own version of the Act in addition to the federal one (New York
BKA Content
JULY 17, 2024
What To Include in Your SEO Content Strategy in 2024 Are you struggling to get noticed in the digital world? Developing a solid SEO content strategy is usually the first step to turning things around. SEO (search engine optimization) boosts your website’s ranking with Google, making it easier for potential customers to find you. It can even improve your organic CTR (click-through rate) by as much as 39.8%.
Adam Connell
JULY 18, 2024
Looking for Instagram giveaway ideas? I’ve got you covered. In this post, I’ll share 20 creative ideas that you can use for inspiration for your next giveaway on Instagram. Plus, I’ll show you examples of brands and influencers who have used each of these ideas to great success, so you can see what they might.
Grammarly
JULY 17, 2024
In the fascinating world of AI, reinforcement learning stands out as a powerful technique that enables machines to learn optimal behaviors through trial and error, much like how humans and animals acquire skills in the real world. Table of contents What is reinforcement learning? RL vs. supervised and unsupervised learning How reinforcement learning works Types of reinforcement learning Applications of reinforcement learning Advantages of reinforcement learning Disadvantages of reinforcement lea
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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