Sat.Jul 13, 2024 - Fri.Jul 19, 2024

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her on the weekend of July 20–21 for the online intensive class Zero-to-Platform Bootcamp. For many writers, platform is a dirty word. You hear “platform” and think selling and shilling and sacrificing privacy. You think of precious writing moments sucked into the gaping maw of social media.

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Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media

Buffer

A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.

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Intuitive Discovery Writing And Serial Fiction With KimBoo York

The Creative Penn

How can you lean into intuition and curiosity to embrace discovery writing? How might serial fiction fit into your business model? KimBoo York gives her tips and more in this interview. In the intro, BookVault now has integration with PayHip ; 7 lessons learned from 5 years writing full-time [ Sacha Black, Rebel Author Podcast ]; My author timeline ; List of money books ; Crowdfunding for Participation, Profit, and Payment [ Self-Publishing Advice ] This podcast is sponsored by Kobo Writing Life

Writing 52
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Healthcare SEO: 7 Strategies From Medical SEO Pros

Ahrefs

SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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5 Steps to Get Organized with ADHD

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. Being organized is a trait most anyone would want to have. Staying on top of your schedule and tasks can help you find success at work, at school, and in relationships. Having attention-deficit/hyperactivity disorder (ADHD) doesn’t have to get in your way.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” Respectfully, these people are missing the point. Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. Look at this through a different lens… Look at AI as an assistant who can help you with very specific tasks along your existing workflow as a writer.

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Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

Content Marketing Institute

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

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4 Ways PPC and SEO Can Work Together (And When They Can’t)

Ahrefs

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.

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24 Winning Facebook Giveaway Ideas For 2024 (+ Examples)

Adam Connell

Looking for Facebook giveaway ideas? I’ve got you covered. Running Facebook contests can be a great way to boost brand awareness and grow your following—but what sort of giveaway should you run? In this post, I’ll be sharing 24 winning Facebook giveaway ideas that you can use for inspiration. Plus, I’ll throw in a few.

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The Florence (Italy) Enigma for Creative People

Jane Friedman

Photo by Pavle Stankovic on Unsplash Note from Jane: As many of you know, I recently attended my very first writing retreat in April, on a transatlantic cruise aboard the Queen Mary 2. And I’ve become something of a convert now that I’ve observed the power of writing retreats after 20 years of intense conference speaking. The intimacy and relationships of retreats (and the isolation from “real world” concerns) is powerful.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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The Best New Marketing Metric Since SEO Came Along

Content Marketing Institute

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

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How to Get Search Traffic Without Ranking for Anything

Ahrefs

Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.

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How Freelance Writers Can Build and Maintain Strong Client Relationships Online

Freelance Writing Jobs

When you start freelancing, you might feel like your clients are like employers. But this mindset can cause issues, as it overlooks the real nature of your client relationships. Clients aren’t bound to you beyond the specific terms agreed upon for each project. Therefore, it’s crucial to forge a strong relationship with your clients, possibly even more than an employee would with an employer.

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30+ Social Media Usage And Industry Statistics (2024)

Adam Connell

Looking for the latest statistics about social media users? You’re in the right place. In this post, you’ll find all the latest facts and figures about the social media industry, including the leading platforms and the people who use them. By the end of the post, you’ll have a deeper understanding of what the social.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How To Catch Audiences With Extraordinary Hooks

Content Marketing Institute

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

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How NelNet Saves Two Days Each Month with Grammarly

Grammarly

Executive summary As student loan provider NelNet expands its offerings, it needs a way for employees—and especially its documentation team—to boost productivity while staying on-brand and improving writing quality. Enter Grammarly, NelNet’s built-in AI writing partner. By getting its documentation, grant writing, and IT administration teams to use Grammarly, NelNet not only achieved its goal of writing consistently and concisely across several channels but also saved its team significant time—a

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The Best Copy.ai Alternatives for Your Content Marketing Needs

Jasper

Here are three cost-effective, intuitive, and powerful Copy AI alternatives that can save you hours by automating large-scale content marketing workflows and pr

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36 Instagram Video Ideas To Boost Your Following (+ Examples)

Adam Connell

Struggling to come up with Instagram video ideas? I’ve got you covered. In this post, I’ll be sharing a ton of ideas you can use as inspiration for your next Instagram video—for both creators and brands. I’ll explain why each video idea works and why you might want to post them. Plus, I’ll throw in.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Beware of Scams Related to the Corporate Transparency Act and Beneficial Ownership Information for Your Freelance Business

Freelance Union

The federal Corporate Transparency Act (CTA), which was just introduced late last year and became effective January 1, 2024, requires all corporations, S-Corps, LLCs or any other entity created by paperwork filed with a Secretary of State office to file a report of their beneficial ownership information (BOI). This is a business filing that is not related to tax filings in any way and only some states have chosen to introduce their own version of the Act in addition to the federal one (New York

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Self-Supervised Learning: What It Is and How It Works

Grammarly

Self-supervised learning, a cutting-edge technique in artificial intelligence, empowers machines to discover intrinsic patterns and structures within data, mimicking the human ability to learn from context and experience rather than by explicit instruction. Table of contents What is self-supervised learning? Self-supervised compared to other machine learning types How self-supervised learning works Types of self-supervised learning Applications of self-supervised learning Advantages of self-supe

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What Reader Do You Serve through Your Content?

Blogging From Paradise

Note my blog content. Note my social media content. Do you see that I speak to one specific reader with each post?

Content 96
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20 Successful Instagram Giveaway Ideas You Can Use (+ Examples)

Adam Connell

Looking for Instagram giveaway ideas? I’ve got you covered. In this post, I’ll share 20 creative ideas that you can use for inspiration for your next giveaway on Instagram. Plus, I’ll show you examples of brands and influencers who have used each of these ideas to great success, so you can see what they might.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to encrypt email in Outlook, Gmail, Yahoo, and Apple Mail

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] With the rise of cybercrime, email encryption has become crucial in keeping your most personal information safe and helping you avoid identity theft.

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What To Include in Your SEO Content Strategy in 2024

BKA Content

What To Include in Your SEO Content Strategy in 2024 Are you struggling to get noticed in the digital world? Developing a solid SEO content strategy is usually the first step to turning things around. SEO (search engine optimization) boosts your website’s ranking with Google, making it easier for potential customers to find you. It can even improve your organic CTR (click-through rate) by as much as 39.8%.

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Tips for Maximizing Your SEM Strategy With Written Content

ContentWriters

While SEO is about boosting traffic through organic, low-cost means, SEM utilizes pay-per-click (PPC) ads in addition to SEO practices. Through integrated marketing, SEO and SEM can increase your business’s visibility online. The role of content in SEM strategy is important. One of the most tried and true ways of perfecting an SEM strategy is through your content.

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35 YouTube Shorts Statistics For 2024 (Growth & Trends)

Adam Connell

Looking for the latest YouTube Shorts statistics? You’re in the right place. I’ve searched far and wide to find out everything there is to know about the short-form section of everyone’s favorite video-sharing website. In this post, I’ll share all the latest facts and figures you need to know. We’ll cover how many people are.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to use a client welcome packet to successfully onboard new clients

Freelance Union

This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year:  [link] Critical files for independent businesses often include invoices, contracts, sales brochures, and more. But, there’s one tool you might not be using that can play a big role in creating a great client experience.

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Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book

David Meerman Scott

The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.

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Best Zapier Integrations for Automating Workflows

Jasper

Here’s a look at the best Zapier integrations for automating and optimizing workflows for sales, content marketing, and recruitment departments across multiple

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29 Top Facebook Video Statistics For 2024

Adam Connell

Looking for the latest Facebook video statistics? You’re in the right place. Lately, the world’s been going crazy for video content. As a result, pretty much every social media platform has shifted its focus toward video to keep pace with emerging competitors like TikTok—and Facebook is no exception. In this post, I’ll share lots of.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!