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Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her on the weekend of July 20–21 for the online intensive class Zero-to-Platform Bootcamp. For many writers, platform is a dirty word. You hear “platform” and think selling and shilling and sacrificing privacy. You think of precious writing moments sucked into the gaping maw of social media.
A single word or phrase can change the trajectory of your social media posts’ performance. Power words can increase your conversions, engagement , and click-through rates. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. In this article, I’ll explain how power words work and how you can sprinkle them into your social media content.
How can you lean into intuition and curiosity to embrace discovery writing? How might serial fiction fit into your business model? KimBoo York gives her tips and more in this interview. In the intro, BookVault now has integration with PayHip ; 7 lessons learned from 5 years writing full-time [ Sacha Black, Rebel Author Podcast ]; My author timeline ; List of money books ; Crowdfunding for Participation, Profit, and Payment [ Self-Publishing Advice ] This podcast is sponsored by Kobo Writing Life
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. Being organized is a trait most anyone would want to have. Staying on top of your schedule and tasks can help you find success at work, at school, and in relationships. Having attention-deficit/hyperactivity disorder (ADHD) doesn’t have to get in your way.
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.
Got a sec? Just between you and me … How often do you skim texts online? How often do you click away without learning anything, without feeling anything? There’s so much ho-hum content online. Information that may be useful but mostly leaves us indifferent. Facts that lack context. Tips and advice without encouragement, without inspiration, without a sense of human connection.
Got a sec? Just between you and me … How often do you skim texts online? How often do you click away without learning anything, without feeling anything? There’s so much ho-hum content online. Information that may be useful but mostly leaves us indifferent. Facts that lack context. Tips and advice without encouragement, without inspiration, without a sense of human connection.
I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” Respectfully, these people are missing the point. Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. Look at this through a different lens… Look at AI as an assistant who can help you with very specific tasks along your existing workflow as a writer.
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.
AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” Apart from their love of oversized cash, notice their whiteness. The following article condenses material that I’ve been writing about for the last 18 months in my paid newsletter, The Hot Sheet. The train has left the station, the ship has sailed, pick your preferred metaphor.
To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.
Photo by Pavle Stankovic on Unsplash Note from Jane: As many of you know, I recently attended my very first writing retreat in April, on a transatlantic cruise aboard the Queen Mary 2. And I’ve become something of a convert now that I’ve observed the power of writing retreats after 20 years of intense conference speaking. The intimacy and relationships of retreats (and the isolation from “real world” concerns) is powerful.
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers. Nowadays you might forgo in-person networking luncheons but opt to send a well-crafted connection request message or update your professional summary on LinkedIn instead.
Looking for Instagram giveaway ideas? I’ve got you covered. In this post, I’ll share 20 creative ideas that you can use for inspiration for your next giveaway on Instagram. Plus, I’ll show you examples of brands and influencers who have used each of these ideas to great success, so you can see what they might.
When you start freelancing, you might feel like your clients are like employers. But this mindset can cause issues, as it overlooks the real nature of your client relationships. Clients aren’t bound to you beyond the specific terms agreed upon for each project. Therefore, it’s crucial to forge a strong relationship with your clients, possibly even more than an employee would with an employer.
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
In the realm of machine learning, semi-supervised learning emerges as a clever hybrid approach, bridging the gap between supervised and unsupervised methods by leveraging both labeled and unlabeled data to train more robust and efficient models. Table of contents What is semi-supervised learning? Semi-supervised vs. supervised and unsupervised learning How semi-supervised learning works Types of semi-supervised learning Applications of semi-supervised learning Advantages of semi-supervised learn
Looking for Facebook giveaway ideas? I’ve got you covered. Running Facebook contests can be a great way to boost brand awareness and grow your following—but what sort of giveaway should you run? In this post, I’ll be sharing 24 winning Facebook giveaway ideas that you can use for inspiration. Plus, I’ll throw in a few.
The federal Corporate Transparency Act (CTA), which was just introduced late last year and became effective January 1, 2024, requires all corporations, S-Corps, LLCs or any other entity created by paperwork filed with a Secretary of State office to file a report of their beneficial ownership information (BOI). This is a business filing that is not related to tax filings in any way and only some states have chosen to introduce their own version of the Act in addition to the federal one (New York
What Is SEO Content, and What Does It Do for Your Marketing? If your business is building or upgrading its digital marketing strategy, you’re going to need a plan for search engine optimization (SEO) and content creation. Plus, these two components often complement each other, so you also need to know what SEO content is and how to use it. If you’re still working on mastering this marketing domain, you’re in good company.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Executive summary As student loan provider NelNet expands its offerings, it needs a way for employees—and especially its documentation team—to boost productivity while staying on-brand and improving writing quality. Enter Grammarly, NelNet’s built-in AI writing partner. By getting its documentation, grant writing, and IT administration teams to use Grammarly, NelNet not only achieved its goal of writing consistently and concisely across several channels but also saved its team significant time—a
Struggling to come up with Instagram video ideas? I’ve got you covered. In this post, I’ll be sharing a ton of ideas you can use as inspiration for your next Instagram video—for both creators and brands. I’ll explain why each video idea works and why you might want to post them. Plus, I’ll throw in.
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] With the rise of cybercrime, email encryption has become crucial in keeping your most personal information safe and helping you avoid identity theft.
I love repurposing things and giving them new life. A forgotten pair of jeans turned into a favorite pair of shorts for the summer. An old Mason jar, destined for the recycling bin, turned into a window sill planter for spring seedlings. Plenty of resources went into creating these things for our consumption the first time around and often it feels like such a waste just to chuck ‘em in the bin when we’re done with them.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Self-supervised learning, a cutting-edge technique in artificial intelligence, empowers machines to discover intrinsic patterns and structures within data, mimicking the human ability to learn from context and experience rather than by explicit instruction. Table of contents What is self-supervised learning? Self-supervised compared to other machine learning types How self-supervised learning works Types of self-supervised learning Applications of self-supervised learning Advantages of self-supe
Looking for the latest statistics about social media users? You’re in the right place. In this post, you’ll find all the latest facts and figures about the social media industry, including the leading platforms and the people who use them. By the end of the post, you’ll have a deeper understanding of what the social.
This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year: [link] Critical files for independent businesses often include invoices, contracts, sales brochures, and more. But, there’s one tool you might not be using that can play a big role in creating a great client experience.
Here are three cost-effective, intuitive, and powerful Copy AI alternatives that can save you hours by automating large-scale content marketing workflows and pr
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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