Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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AI can’t shake with anger, tremble with fear, or burst into tears.

Nick Ursborne

Emotions don’t happen just in our minds. Emotions stimulate physiological responses… like changes in heart rate, blood pressure, respiratory rate, facial expressions, and muscle tension. These physical responses are mediated by the autonomic nervous system, and the release of hormones. Long story short… any emotion you feel is accompanied by a physical response.

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How to Write Luscious, High-Protein Explanations

Enchanting Marketing

I rarely watch the news. I prefer reading. Yet, Ros Atkins’ explainer videos have attracted my attention on social media. His videos are clear, well-paced, and engaging—even if the topics are complicated. How does he do it? In his book The Art of Explanation , Atkins shares his process for crafting clear and compelling explanations. Atkins’ advice is applicable to most writing.

Writing 195
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How and Where to Build Your Literary Community

Jane Friedman

Photo by Andraz Lazic on Unsplash Today’s post is by writer Star Wuerdemann. In 2015, I attended a writing retreat with Natalie Goldberg and had a terrible revelation. As I sat in a room among 75 people diligently scribbling in notebooks, I realized: I had no writer friends. Now, nine years later, I have a solid writing community that continues to grow and support me.

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The Problem With AI Headlines

Content Marketing Institute

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and an interpretation that will calm your concerns.

Agency 105
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Start Freelancing (With No Experience)

Freelance Magic

W ritten by Rochi Zalani. You’re tired of working for someone else, and you want to start freelancing — maybe as a side hustle on the weekends or because you want to wave goodbye to your day job. The good news? You’re in luck: 62% of companies already hire freelancers, while 66% plan to hire more freelancers in the next few years. What’s even better is you don’t need any experience to begin freelancing (wondering what a freelance writer does ?

Freelance 239
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What if Sam Altman is only half right about AI doing 95% of your work?

Nick Ursborne

Kyodo Photo via Credit: Newscom/Alamy Live News This is what Sam Altman, CEO of OpenAI, said in an interview last fall: “It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing.

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How to Get a Job in Phoenix: Top 10 Ways to Find Local Listings

Kristi Hines

Finding a job in Phoenix, Arizona, can seem daunting, especially in a city known for its dynamic job market and diverse industries. Should you try Indeed? Should you use an AI chatbot? Is Google still the best choice for search results? This article will explore the best resources for finding a job in Phoenix. Job Search Sites Job seekers turn to job search sites to find the best opportunities that align with their experience and education.

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The Case for Pursuing a Traditional Publishing Deal Without an Agent

Jane Friedman

Today’s post is by author Amy L. Bernstein. Securing the services of a literary agent has long been the gold standard for authors pursuing a long and successful career in publishing. It’s easy to understand why. At the turn of the twentieth century, the so-called “author’s representative” emerged as the figure who would help authors cut a better deal with publishers.

Publisher 127
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10 Email Marketing Tips That Drive 80% of Email Revenue

CopyBlogger

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

Marketing 121
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100 Blog Post Ideas to Get Traffic

Ahrefs

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.

Blog Post 141
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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iPhone vs Android Statistics

Backlinko

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years. Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions. There are now more than 1 billion active iPhones and over 3 billion active Android devices.

Sales 119
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How to Write Polished, Professional Emails With AI

Grammarly

Enhancing email productivity is just one of the many things AI can do, whether you’re stuck on what to say or not sure what order to put the information in. But email writing technology can’t help you if you don’t know how to use it, so this guide explains the ins and outs of writing emails with AI. Work smarter with Grammarly The AI writing partner for anyone who has work to do Get Grammarly What is AI email?

Writing 116
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Enterprise Marketers Leading With Strategy in 2024 [New Research]

Content Marketing Institute

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Marketing 116
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I Replaced Google with AI For a Week. Here’s What I Learned

Ahrefs

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant.

IT 137
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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15 Key Marketing Automation Statistics

Backlinko

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics.

Marketing 111
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Generative AI Tools and Capabilities

Grammarly

New generative AI tools can help people become more productive and creative. Need to write a speech, build a website, or create illustrations? There’s a generative AI tool for that. It’s important to know what generative AI tools are and how they work. Then you can find ways to apply these tools that make the most sense for you. Here’s a closer look at generative AI tools, along with examples of some of the most popular ones today.

Text 113
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1 Intelligent Alternative to Predicting the Blogging Future

Blogging From Paradise

Why not control your present moment? Some bloggers attempt to predict the blogging future. Why?

Blog 104
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Does Adding a Related Post Section Help Your Blog? We Tested It

Ahrefs

Our marketing team was fairly split on whether we should have a section like this and whether it would help.

Ads 132
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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The Top 90+ Affiliate Marketing Niches

Backlinko

Looking for lucrative affiliate marketing niches in 2024? We've got you covered! Discover untapped markets with high demand and learn expert tips to maximize your earnings. Click now and find your niche to success!

Marketing 109
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HR Teams Are in Communication Overload—Is AI the Answer?

Grammarly

Human resources, or HR, is an essential part of your business. While this team may not be tied to revenue numbers, make no mistake, your company can’t grow or run without HR. They keep your business humming by helping to recruit, hire, train, develop, and retain employees. While your customers may be consumers or other businesses, their customers are your employees and potential new talent.

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SEO Brief: Everything You Need To Know (+One Example)

Brafton

Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide.

SEO 99
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Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?

Ahrefs

It is absolutely not a scam. Many websites earn money this way, including major ones like the New York Times, The Verge, NerdWallet, and more. The real question is… is it worth your time?

IT 113
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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International SEO: The Definitive Guide

Backlinko

The post International SEO: The Definitive Guide appeared first on Backlinko.

SEO 101
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The 7 Best International SEO Agencies To Work With in 2024

BKA Content

The 7 Best International SEO Agencies To Work With in 2024 Search engine optimization is more than a buzzword; it’s a vital part of modern marketing around the world. Recent research shows consumers are searching online more than ever, and 73% of clicks go to organic listings. This data highlights the importance of using an international SEO agency to attract global customers.

Agency 98
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The Highest-Paying Writing Gigs in 2024

Freelance Writing Jobs

As technology continues to evolve, the ability to write compelling stories and communicate ideas through the written word remains an invaluable skill. In 2024, writers who can captivate audiences and convey messages with clarity and creativity are commanding top dollar across various industries. With freelance writing becoming more popular and the niche becoming more competitive, the hunt for high-paying gigs can be difficult these days.

Writing 94
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Top 5 Publishing Articles/Blog Posts of the Week 03/11-03/15

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Why is the Gig Economy a Risky Model for Those in Publishing? The London Book Fair Highlighted the Book Adaption Hype The Great American Novel- Who Made the Cut?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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19 Key User-Generated Content Statistics

Backlinko

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos. What’s the value of user-generated content (UGC) to brands? What are the consumer attitudes on user-generated content?

Content 100
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Proofreading vs Copy Editing: What’s the Difference?

Make a Living Writing

When it comes to proofreading vs copy editing, it might seem like they’re one in the same. However, while they both fall under the editing umbrella, there are quite a few differences between the two. If you’re trying to find a job in the editing industry, you’ll need to know the difference between proofreading and copy editing. You might lean more toward one or the other or you might have the skills to do both.

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The Difference Between Marketing and Sales

David Meerman Scott

As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.

Sales 83
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Tax Essentials & Insights for Solopreneurs in 2024: Navigating Your S Corp and C Corp Obligations

Freelance Union

It is 2023 tax time! Opolis is here to help identify pertinent deadlines and help you stay informed about any alterations in legislative and tax codes that could impact both you and your company. As always, seeking advice from a qualified tax professional is recommended for assistance in preparing your taxes.  Upcoming Tax Deadlines You Should Know March 15, 2024 Deadline for S Corporation tax filings for tax year 2023 ( Form 1120-S ) Deadline for existing entities to elect S Corporation st

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.