Neil Patel

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.

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Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute.

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Buffer

APRIL 22, 2021

Today's youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of change? Social media. This is the driving notion at Sustainable Energy for All (SEforALL), a young, vibrant, and growing organization that is pushing for bolder actions to

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Social Media Media Government Communication 98

Moz

APRIL 21, 2021

Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.

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IT SEO 78

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neil Patel

APRIL 22, 2021

Sign up. Buy now. Learn more. None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind.

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Content Marketing Institute

APRIL 20, 2021

With its phenomenal growth, Clubhouse sounds like a tempting target for content marketers. Before you knock on that door, make sure you understand how to get in – and how to get along. Let the experience and advice of three content marketers be your guide. Continue reading → The post Is It Time to Join Clubhouse? 3 Content Marketers Weigh In appeared first on Content Marketing Institute.

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Moz

APRIL 19, 2021

Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.

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Content Marketing 77

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.

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Content Marketing Institute

APRIL 22, 2021

Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading → The post The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time) appeared first on Content Marketing Institute.

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Proofreader Content Marketing Marketing Content 139

Grammar Underground

APRIL 19, 2021

For a tiny word, “of” causes a lot of trouble. It pops up where it doesn’t belong in sentences like “I should of known.” It baffles even word-savvy users in expressions like “too big of a deal.” And it has an uncanny power to promote wordy, inefficient prose. If you grew up speaking English, you never really had to learn “of.” Unlike “photosynthesis” or “gerrymander” or “noun” or any other word that teachers actively teach, “of” is so fundamental to the language that we can use it intuitively al

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Moz

APRIL 20, 2021

Moz’s new Performance Metrics features allow you to check Core Web Vitals and other page performance metrics for any page, thousands of URLs at a time.

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Neil Patel

APRIL 19, 2021

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.

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Keywords Blog Post Post Blogging 143

Content Marketing Institute

APRIL 23, 2021

This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content. Continue reading → The post How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal? appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Promotion 137

ProBlogger

APRIL 22, 2021

The post How to Hire Writers for Your Blog appeared first on ProBlogger. This blog is based on episode 169 of the ProBlogger podcast. Most blogs start out as a solo effort, with one person doing all the writing, marketing and social media updates. That’s certainly how I started all my blogs. But while I still produce most of the content on ProBlogger, it’s a completely different story over at dPS (Digital Photography School).

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammar Underground

APRIL 19, 2021

Some people believe you can't say "these ones" because "one" is necessarily singular. Not so. The post These ones? first appeared on Grammar Underground with June Casagrande.

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Copy Post 40

Neil Patel

APRIL 19, 2021

There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all of this mean for you? It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business.

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Content Marketing Institute

APRIL 21, 2021

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing. Continue reading → The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.

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Content Marketing Marketing Content IT 132

The Idea Logical Company

APRIL 18, 2021

The global infrastructure for the book business that is not Amazon is owned and operated by the Ingram Content Group. In fact, a lot of the global infrastructure of the book business that is identified as Amazon is actually Ingram. And on top of that, there would probably have been no Amazon, certainly not the one we have, if Ingram hadn’t been innovating for more than two decades before Jeff Bezos left Wall Street to became an entrepreneur.

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Publishing Publishing Publisher Retail 100

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Neil Patel

APRIL 20, 2021

Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips.

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Sales Advertising Content Creation Education 137

Neil Patel

APRIL 19, 2021

At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. When I first started on Twitter, I didn’t know much about growing my name on the platform. After some work, I now have over 380,000 followers.

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Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of power.

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Neil Patel

APRIL 20, 2021

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver?

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Neil Patel

APRIL 23, 2021

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems.

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Promotion Post Social Media Digital Marketing 130

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. However, because Tweets are limited in length, and the platform is one of the most competitive, it may be easy for your Tweets to disappear into oblivion within a few minutes.

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Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

APRIL 23, 2021

Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities. Here is what it is, why it matters, and how to use it to grow your business. What Is X Reality? X reality is short for extended reality. Sometimes called cross reality, it’s a convergence of the real, physical world around us and a digital world or space.

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Content Management System Entertainment Concept Content Management 123

Neil Patel

APRIL 21, 2021

You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of an audience of 185 million people , but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd? One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads.

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Ads Advertising Promotion Keywords 121

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

APRIL 20, 2021

Education is the key to success in business but I’m not just talking about your college or university; I’m talking about self-education. Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. Contribution margin ratio is one of these financial terms that sounds more complicated than it is.

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Insurance Education Agency Sales 119

Neil Patel

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI , which DMA states comes in at around $58 for every $1 spent. All this aside, your email campaigns won’t mean anything if you don’t harness your click-to-open rate (CTOR).

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Copy Government Persuasion Retail 117

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically. How can programmatic buying benefit your business?

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Advertising Ads Agency Brand Awareness 117

Neil Patel

APRIL 19, 2021

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Maybe hire a few hundred influencers to promote your business? One or two sellers would think of crazy publicity stunts to create hype for their products.

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Advertising Retail Ads Concept 113

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing