Content Marketing Institute

DECEMBER 6, 2017

We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

ThemeIsle

DECEMBER 8, 2017

As your blog’s audience grows, you’ll often need to start publishing more content if you want to keep your visitors engaged. The problem is that there’s only so much a single person can do. To remedy that problem, you could add new authors to your staff, which can be a complex process, or you could. The post How to Find Guest Writers for Your Blog Even if It’s Brand New appeared first on Themeisle Blog.

Brand 52

Brand Writer Blogging Blog 52

ProBlogger

DECEMBER 5, 2017

I expect you’re already familiar with the ‘list post’. Even if you’ve never written one, you’ll have read plenty – such as Nicole Avery’s recent post on 5 Tips to Help You Consume Content More Productively. Some sites, including List 25 , publish nothing but list posts. But lists can be useful in any post. Even if they form only a small part of the post, they can still be a crucial tool in making your post more readable and conveying information more effectively.

Blog Post 48

Blog Post Post Blogging Blog 48

Content Marketing Institute

DECEMBER 4, 2017

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

Content 109

Content Education Content Marketing Promotion 109

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways.

Education 106

Education Brand Banking Retail 106

Content Marketing Institute

DECEMBER 7, 2017

No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. How does a business cure itself of a case of the zombies? That’s the question that content strategist and UX specialist Melissa Eggleston answers in her Content Marketing World talk, Zombies All Look the Same: Using Identity-based Content Strategy

Brand 101

Brand Construction Architecture Communication 101

Content Marketing Institute

DECEMBER 8, 2017

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators.

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Brand Social Media Marketing Script 92